dog coat
Skip itSoft demand (-92.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Price range
Great$5.26–$51.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$317K$317K/yr · 4.5M searches
Review moat
Bad7,983.92avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-92.4%90-day search growth — must beat 0% to launch
Returns
Bad12.3%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
57 rising
Sellers
78
Top-5 brand share
36%
Open market
60%
- Kuoser14%
- Carhartt7%
- vecomfy5%
- LeLePet5%
- SKIPGEAR4%
- JECIKELON4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 119 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Firm Duck Insulated Dog Chore Coat Durable Weather Resistant Jacket for Cold and Windy Conditions PFAS Free (Carhartt Brown) Large
Carhartt$51.784.7★830 rev
Kuoser Waterproof Dog Coat Reversible Dog Jacket for Medium Dogs Adjustable Durable Doggie Winter Coat Warm Puppy Cold Weather Apparel from Small to Large Breed Green M
Kuoser$21.984.5★58,960 rev
Kuoser Waterproof Dog Coat Reversible Dog Jacket for Small Dogs Adjustable Durable Doggie Winter Coat Warm Cozy Puppy Cold Weather Apparel from Small to Large Breed Green S
Kuoser$19.094.5★58,960 rev
Jecikelon Soft Dog Hoodies for Small Dogs Fleece Puppy Sweatshirt with Pockets Warm Winter Cold Weather Coats for Pet Cat Cute Clothes Puppy Costume (Coffee Small)
JECIKELON$7.674.3★17,611 rev
3 Pack Dog Sweaters for Small Dogs Girl Boy Winter Fleece Clothes Warm Soft Dog Sweatshirt Outfit for Dogs Cats Pet Apparel
BAOBICUTE$13.814.4★3,478 rev
Newest
by launch date
Aokown Dog Winter Coat for Medium Dogs Adjustable Puppy Warm Jackets in Cold Weather Reflective Pet Fleece Vest with External Attachment Points ZippeBlue Cold-Weather Dog Winter Clothes M Blue
AOKOWN$11.49355 rev
Aokown Dog Winter Coat for Medium Dogs Adjustable Puppy Warm Jackets in Cold Weather Reflective Pet Fleece Vest with External Attachment Points Zippered Cold-Weather Dog Winter Clothes M Black
AOKOWN$11.03355 rev
1 PCS (Suitable for 8 to 10 pounds) 3 in 1 Winter Jacket for Dogs Cozy and Warm Dog Coat Water-Resistant Outer Layer Adjustable Straps for Secure Fit Ideal for Cold Weather Small to Large Sizes
ZHLKHIOP$5.263 rev
Dog Coat for Cold Weather Jacket with Harness Waterproof ReflectiveVest with Winter Neckline Adjustable Buckle Hook for Leash Thick Fleece Lining Zipper Jacket Pet for Small Medium Large Dogs
PGID$10.968 rev
TARFEPA Dog Winter Coat with Harness Reflective Windproof&Waterproof Fleece Jacket for Cold Weather Dog Pullover Jumpsuit Snowsuit for Small Medium Large Dogs Pink XL
TARFEPA$14.7818 rev
Trending
90-day click momentum
SKIPGEAR Dog Winter Vest with Fur-Safe Buckle (No Hook & Loop) Water-Repellent Fleece Lined Jacket 360 Reflective Leash Hole & Leg Straps Adjustable for Hiking & Active Dogs (Brown X-Large)
SKIPGEAR$23.004.0★
Berkshire Peanuts Microfleece Dog Coat Warm Fleece Dog Jacket with Waterproof Shell Hook & Loop Design for Small Medium or Large Dogs (Medium Poses and Paws Doeskin)
Berkshire Blanket$15.814.5★
Rocky 2-in-1 Reversible Dog Jacket - Waterproof Snow Coat for Medium & Large Dogs
Rocky and Snowball$24.334.3★
SKIPGEAR Dog Winter Vest with Fur-Safe Buckle (No Hook & Loop) Water-Repellent Fleece Lined Jacket 360 Reflective Leash Hole & Leg Straps Adjustable for Hiking & Active Dogs (Brown Medium)
SKIPGEAR$17.774.0★
Creation Core Windproof Plush with Sport Vest Dog Clothes Night Reflective Jacket Pet Keep Warm Jacket No Pull No Choke Design Eco-Friendly for Small and Large Big Dog(Grey M)
La La Pet$11.514.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -92.4% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 42.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“Amazing quality”
“Easy to use”
“Worth the money”
“Good for puppies”
“The material is extremely soft”
“Comfortable”
“Durable material”
“Exactly what we needed”
“The material feels durable”
What buyers complain about
“Too short”
“Broke quickly”
“I have incredible trouble with the snaps”
“Nice coat not water proof”
“Disappointed with the quality control”
“Wrong color”
“Material is thin”
“A little thin”
“It's very deceiving”
“with a doggy smell”