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dog breath spray

Worth a look55/100

dog breath spray shows low returns (0.6%), but a small market ($300K/yr) keeps it on the watch list.

Market/yr

$300K

Growth (1y)

+213.9%

Products

18

Brands

14

was 13 a year ago

Sellers

33

Price range

$4.71–$27.88

Returns

0.6%

Rating

4.1★

55/100

Worth a look

Scored 55/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
15
×0.30
Growth
78
×0.30
Competition
48
×0.20
Quality gap
75
×0.10
Returns
95
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +213.9% year over year.
8K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: May · busiest ÷ quietest = 2.3×

Competition

39%Arm & Hammer
  • Arm & Hammer39%
  • HICC PET12%
  • TropiClean9%
  • SILVER GRADE8%
  • Pets Are Kids Too7%
  • Vetradent6%
  • Other (8 brands)21%

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 33 sellers compete here.

Brands

14 rising

was 13 a year ago

Sellers

33

Top 5 brand share

73%

#ProductBrandPriceRatingReviewsClick shareTrend
7Vetradent$14.004.3★6176%rising

Product shelf

All 18 tracked products in this niche.

Arm & Hammer Complete Care Dog Dental Spray Mint Flavor Brushless Dog Breath Freshener with Baking Soda and Calcium for Tooth Enamel Support Fluoride-Free 6 Fl Oz

Arm & Hammer Complete Care Dog Dental Spray Mint Flavor Brushless Dog Breath Freshener with Baking Soda and Calcium for Tooth Enamel Support Fluoride-Free 6 Fl Oz

Arm & Hammer

$4.714.4★2,474 reviews

HICC PET Dog Dental Care Spray No Brushing Teeth Cleaning Spray & Breath Freshener Fights Bad Breath Helps Reduce Plaque and Tartar Support Healthy Gums for Pets 5.1 Fl Oz

HICC PET Dog Dental Care Spray No Brushing Teeth Cleaning Spray & Breath Freshener Fights Bad Breath Helps Reduce Plaque and Tartar Support Healthy Gums for Pets 5.1 Fl Oz

HICC PET

$18.364.1★1,141 reviews

Arm & Hammer Tartar Control Dental Spray for Dogs Mint Flavor Breath Freshener Brushless Teeth Cleaning Oral Care with Baking Soda Helps Reduce Plaque and Tartar Buildup 4 FL OZ Single Bottle Supply

Arm & Hammer Tartar Control Dental Spray for Dogs Mint Flavor Breath Freshener Brushless Teeth Cleaning Oral Care with Baking Soda Helps Reduce Plaque and Tartar Buildup 4 FL OZ Single Bottle Supply

Arm & Hammer

$6.464.3★5,755 reviews

SILVER GRADE Teeth & Gum Dog Breath Spray for Pets Mouth Cat Dental Care with Silver Dog Breath Freshener Helps with Tartar & Caries Plaque Remover for Daily Use 4 Oz

SILVER GRADE Teeth & Gum Dog Breath Spray for Pets Mouth Cat Dental Care with Silver Dog Breath Freshener Helps with Tartar & Caries Plaque Remover for Daily Use 4 Oz

SILVER GRADE

$21.244.3★929 reviews

Pets are Kids Dog Dental Spray - 8oz Premium Dog Breath Spray & Dental Care - Natural Breath Freshener Fights Tartar Plaque & Gum Disease Mouthwash for Dogs & Cats - Mint Formula Water Additive

Pets are Kids Dog Dental Spray - 8oz Premium Dog Breath Spray & Dental Care - Natural Breath Freshener Fights Tartar Plaque & Gum Disease Mouthwash for Dogs & Cats - Mint Formula Water Additive

Pets Are Kids Too

$18.134.3★8,447 reviews

TropiClean Fresh Breath Oral Care Spray for Dogs & Cats | Dog Breath Spray | Mint Breath Freshener | Pet Bad Breath Treatment | Made in The USA | 4 oz

TropiClean Fresh Breath Oral Care Spray for Dogs & Cats | Dog Breath Spray | Mint Breath Freshener | Pet Bad Breath Treatment | Made in The USA | 4 oz

TropiClean

$9.984.5★942 reviews

Vetradent Dental Spray 2 oz

Vetradent Dental Spray 2 oz

Vetradent

$14.004.3★617 reviews

Arm & Hammer for Pets Dog Oral Care Spray Mint Flavor Breath Freshener with Baking Soda for Brushless Plaque and Tartar Support Easy Daily Dental Maintenance for Adult Dogs 4 Fl Oz

Arm & Hammer for Pets Dog Oral Care Spray Mint Flavor Breath Freshener with Baking Soda for Brushless Plaque and Tartar Support Easy Daily Dental Maintenance for Adult Dogs 4 Fl Oz

Arm & Hammer

$7.474.3★9,987 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Breathability30%

“Fresh breath”

Quality-Overall12%

“Excellent product & presentation”

Ease Of Use8%

“Easy to Use”

Smell7%

“It has a very fresh scent”

Pet Friendly5%

“Great for dog”

Soothing/Teething5%

“Seems to be a good way to help our dogs teeth”

Value For Money4%

“Reasonable price”

Taste-Overall4%

“Dog and cats seem to like the taste”

Spray/Flow3%

“the spray nozzle works well”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Breathability18%

“it does nothing for the breath”

Smell16%

“Very strong smell”

Functionality-Overall15%

“Doesn't work as well as I had hoped”

Indigestion8%

“Vomiting and diarrhea”

Taste-Overall4%

“My cat doesn't taste it”

Value For Money2%

“Ut is kind of expensive”

Durability2%

“After 4 days, gone”

Advertised Vs Actual Product2%

“Not sure it works as advertised”

Leak-Proof2%

“Product leaked in box”

Ease Of Use2%

“Hard to use”

Top return reasons

  • Functionality-Overall15%
  • Smell13%
  • Leak-Proof12%
  • Spray/Flow11%
  • Advertised Vs Actual Product11%
  • Breathability5%
  • Value For Money5%
  • Indigestion4%
  • Ingredients-Overall3%
  • Defective Material/Parts3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.