dog blanket
Launch it67/100dog blanket clears our launch bar: a $2.2M/yr market growing +184.1% with returns at 2.3%.
Market/yr
$2.2M
Growth (1y)
+184.1%
Products
52
Brands
23
was 24 a year ago
Sellers
31
Price range
$5.73–$34.66
Returns
2.3%
Rating
4.4★
Launch it
Scored 67/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +184.1% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Competition
- Luciphia34%
- Bedsure15%
- LINENLUX10%
- Stuffed7%
- CADONO4%
- PEASUG3%
- Other (17 brands)28%
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 23 brands and 31 sellers compete here.
Brands
23 falling
was 24 a year ago
Sellers
31
Top 5 brand share
69%
Product shelf
All 52 tracked products in this niche.
LINENLUX 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Dog Blankets for Puppy Cat Pet Blanket Flannel Throw Warm Sleep Dog Paw-3pcs 23x16 inch
LINENLUX
$6.854.0★489 reviews
Luciphia 1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Throw for Dog Puppy Cat Paw Brown/Pink/White Small(23x16 inch)
Luciphia
$9.714.4★10,672 reviews
Stuffed Premium Soft Dog Blanket Washable 40x32 Cat Blanket for Indoor Cats Large Medium Small Dog Puppy Essentials (Grey)
Stuffed
$12.014.6★4,707 reviews
Bedsure Waterproof Dog Blankets for Small Dogs - Small Cat Blanket Washable for Couch Protection Sherpa Fleece Puppy Blanket Soft Plush Reversible Throw Furniture Protector 25X35 Grey
Bedsure
$12.054.5★8,926 reviews
Bedsure Dog Blankets for Small Dogs Washable - Fluffy Fuzzy Cat Puppy Blanket with Premium 300GSM Coral Fleece Soft for Pet Kitten Doggy White 25x35IN
Bedsure
$9.414.4★1,556 reviews
1 Pack 3 Blankets Super Soft Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Puppy Cat (Small 23x16 Brown Pink White)
CADONO
$7.594.2★2,357 reviews
Luciphia 1 Pack 3 Blankets Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Cat(Small 23x16 Grey/Brown/Blue)
Luciphia
$9.384.5★6,162 reviews
Luciphia Premium Soft Dog Blanket for Small Medium Large Dogs Washable 300GSM Fluffy Warm Fleece Puppy Cat Paw Print Pet Flannel Grey Paw M(30x20)
Luciphia
$8.364.4★890 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It's soft”
“Cat approved”
“The size is accurate”
“Good quality cover”
“Very affordable”
“Good waterproof”
“Love the comfort”
“As advertised”
“they still look new”
“Easy to wash”
What buyers complain about
“Extremely small”
“not thick material”
“No longer waterproof”
“Awful quality”
“False advertisement”
“To thin”
“just not worth even the low price they are”
“Very thin material”
“Leaked through”
“Destroyed After First Use”
Top return reasons
- Size-Overall64%
- Thin9%
- Material Quality5%
- Advertised Vs Actual Product5%
- Color4%
- Quality-Overall3%
- Thickness2%
- Water Resistance2%
- Value For Money2%
- Grip1%