dog birthday girl
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but soft demand (-5.9% this quarter) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Okay$11.86avg listing price — sweet spot $15–$100
Price range
Okay$4.82–$24.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,940.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$142K$142K/yr · 334K searches
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
60 falling
Sellers
69
Top-5 brand share
32%
Open market
64%
- ADOGGYGO8%
- BAOBICUTE7%
- Yicostar7%
- Hpmjz7%
- hoyuwak4%
- Agroon4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 96 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yicostar Dog Birthday Decorations Dog Birthday Hat with Numbers for Large Medium Small Pet Supplies (Pink)
Yicostar$9.084.7★1,551 rev
ADOGGYGO Dog Birthday Hat Pink Birthday Girl Bandana & Tutu Set Large
ADOGGYGO$16.224.7★3,857 rev
hoyuwak Dog Birthday Party Supplies Girl Dog Birthday Bandana Tutu Set Cute Hat Bow Tie Set for Large Medium Small Dogs
hoyuwak$8.814.6★203 rev
Hpmjz Dog Birthday Bandana with Hat and Dress Puppy Birthday Party Supplies
Hpmjz$8.014.2★164 rev
Agroon Dog Birthday Decorations Rose Pink Dog Birthday Party Supplies with Hat Bandana Numbers for Large Medium Girl Pets Puppy
Agroon$6.914.7★370 rev
Newest
by launch date
Wufers Dog Birthday Cake Giant Shareable Happy Barkday Decorated Dog Treat Soft-Baked 8-Piece Cookie Cake for Dogs Made in North America (Pink - Birthday Cake)
WÜFERS$20.001,578 rev
Dog Straps Holiday Dress (S (Back: 12.2 Chest: 14-16 6.5-12lbs) Birthday Princess)
BAOBICUTE$11.6528 rev
KOOLTAIL Dog Birthday Dress for Small Medium Dogs Girl Puppy Lace Tutu Pink Birthday Party Holiday Outfit Gift Cute Ruffle Sleeves Bowknot Dress Soft Pet Cat Princess Clothes Costume Apparel XS
KOOLTAIL$13.677 rev
KOOLTAIL Dog Birthday Dress for Small Medium Dogs Girl Puppy Lace Tutu Pink Birthday Party Holiday Outfit Gift Cute Ruffle Sleeves Bowknot Dress Soft Pet Cat Princess Clothes Costume Apparel S
KOOLTAIL$15.777 rev
MQQYLBHDS Dog Birthday Dress with Cake Pattern & Bowknot Girl Puppy Clothes for Small Dog Cat Birthday Outfit with Tutu Skirt Party Tulle Pet Apparel (Fuchsia Medium)
MQQYLBHDS$14.5767 rev
Trending
90-day click momentum
Blzedim Dog Birthday Outfit for Small Dogs Girl Sparkly Rainbow Dog Birthday Dress Tulle with Big Bowknot Puppy Clothes Pink Fireworks Little Princess Pet Dress (S)
BLZEDIM$13.594.6★
Wufers Dog Birthday Cake Giant Shareable Happy Barkday Decorated Dog Treat Soft-Baked 8-Piece Cookie Cake for Dogs Made in North America (Pink - Birthday Cake)
WÜFERS$20.004.4★
Dog Birthday Gift Clothes Boy Girl Birthday Shirt for Small Large Dog Brithday Vest for Doggy Puppy Clothes (1 2 Large Black02)
weokwock$9.254.6★
KOOLTAIL Dog Birthday Dress for Small Medium Dogs Girl Puppy Lace Tutu Pink Birthday Party Holiday Outfit Gift Cute Ruffle Sleeves Bowknot Dress Soft Pet Cat Princess Clothes Costume Apparel S
KOOLTAIL$15.775.0★
KOOLTAIL Dog Birthday Dress for Small Medium Dogs Girl Puppy Lace Tutu Pink Birthday Party Holiday Outfit Gift Cute Ruffle Sleeves Bowknot Dress Soft Pet Cat Princess Clothes Costume Apparel XS
KOOLTAIL$13.675.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Dog approved”
“the fit is accurate”
“Good quality kit”
“Ease of use”
“so fun”
“Good product for the price”
“As advertised”
“The treats themselves are beautiful”
“Christmas gift”
“Smell yummy”
What buyers complain about
“Sizing was off”
“destroyed it in less than one hour”
“They are not soft at all”
“Bad quality”
“Not worth the cost”
“Picture is misleading”
“The smell was so strong”
“It gave my dog very bad diarrhea”
“Not for aggressive chewers”
“My dog refused to even taste it”