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crave cat food

Skip it42/100

a concentrated shelf (top 5 take 88% of clicks) — crave cat food doesn't clear our bar today.

Market/yr

$367K

Growth (1y)

+177.3%

Products

8

Brands

2

was 3 a year ago

Sellers

57

Price range

$13.44–$36.67

Returns

0.0%

Rating

4.6★

42/100

Skip it

Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
18
×0.30
Growth
74
×0.30
Competition
3
×0.20
Quality gap
34
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 95 weeks — +177.3% year over year.
5K2KSpike '25Prime Day '25Spike '26Sep '24Dec '24Apr '25Jul '25Nov '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, May · busiest ÷ quietest = 3.3×

Competition

91%CRAVE
  • CRAVE91%
  • Crave9%

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 57 sellers compete here.

Brands

2 falling

was 3 a year ago

Sellers

57

Top 5 brand share

100%

Product shelf

All 8 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly41%

“My Dog Loves It”

Taste-Overall12%

“Excellent food”

Quality-Overall11%

“Excellent product”

Flavor6%

“Best thing is that he loves the flavor”

Moist/Dry6%

“Best Dry Food EVER”

Ingredients-Overall6%

“The ingredients are on par or better than brands such as Wellness, Instinct,Merrick etc and my cats really prefer this one”

Value For Money4%

“inexpensive as you can get”

Nutritional Content3%

“Has all the nutrients a cat needs”

Smell2%

“Looks good smells the way it should”

Size-Overall2%

“size of the pieces is good”

What buyers complain about

Value For Money25%

“It is a little on the expensive side”

Smell14%

“they dont like the smell”

Weight Heavy14%

“its really heavy”

Flavor7%

“They stopped production for the two flavors early 2026 so I had to switch to another compatible brand”

Ease Of Chewing/Swallowing7%

“pieces when chewing it”

Size-Overall7%

“the size is too big”

Advertised Vs Actual Product7%

“Not the same”

Top return reasons

  • Flavor50%
  • Ease Of Use50%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.80 median price · 2.3% median returns across 15,670 tracked niches.