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coconut oil for dogs

Skip it45/100

a concentrated shelf (top 5 take 79% of clicks) — coconut oil for dogs doesn't clear our bar today.

Market/yr

$611K

Growth (1y)

+116.3%

Products

11

Brands

7

was 8 a year ago

Sellers

19

Price range

$6.14–$24.06

Returns

0.2%

Rating

4.5★

45/100

Skip it

Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
27
×0.30
Growth
67
×0.30
Competition
16
×0.20
Quality gap
42
×0.10
Returns
99
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +116.3% year over year.
11K5KPrime Day '25Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.3×

Competition

54%Raw Paws
  • Raw Paws54%
  • Amazon Grocery27%
  • Palmer's5%
  • Zesty Paws5%
  • Coconut Essentials4%
  • kin+kind4%
  • Other (1 brands)2%

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 19 sellers compete here.

Brands

7 falling

was 8 a year ago

Sellers

19

Top 5 brand share

94%

#ProductBrandPriceRatingReviewsClick shareTrend
2Amazon Grocery$6.714.7★49,42622%rising
5Amazon Grocery$6.264.7★49,4265%falling

Product shelf

All 11 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Overall, its a simple, reliable product that does its job well”

Smell14%

“It smells beautiful”

Moist/Dry8%

“Very moisturizing”

Value For Money6%

“Good price”

Soft Feel6%

“Soft dog hair”

Taste-Overall5%

“taste like coconut”

Pet Friendly5%

“Great for dogs”

Allergies4%

“Helps with itchy skin”

Vegan/Organic4%

“Organic”

Advertised Vs Actual Product4%

“As advertised”

What buyers complain about

Allergies13%

“Skin rash and itch”

Size-Overall10%

“I wish the container was bigger”

Smell9%

“The smell is horrible”

Moist/Dry8%

“Mine gets dry”

Leak-Proof5%

“Product arrives leaking”

Oily/Greasy5%

“Oil”

Functionality-Overall5%

“Does not work”

Value For Money4%

“Its too cheap”

Storage Temperature3%

“It arrived melted due to the heat here in So”

Hard Feel3%

“it had turned hard as a rock”

Top return reasons

  • Size-Overall27%
  • Value For Money13%
  • Advertised Vs Actual Product12%
  • Functionality-Overall11%
  • Leak-Proof9%
  • Smell7%
  • Spray/Flow5%
  • Texture/Consistency-Overall3%
  • Product Condition2%
  • Defective Material/Parts1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.