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churros

Launch it74/100

churros clears our launch bar: a $16.8M/yr market growing +181.5% with returns at 0.0%.

Market/yr

$16.8M

Growth (1y)

+181.5%

Products

35

Brands

7

was 6 a year ago

Sellers

46

Price range

$2.31–$56.59

Returns

0.0%

Rating

4.8★

74/100

Launch it

Scored 74/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
90
×0.30
Growth
75
×0.30
Competition
65
×0.20
Quality gap
20
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 44 weeks — +181.5% year over year.
178K89KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Competition

89%INABA
  • INABA89%
  • Temptations4%
  • Delectables3%
  • Purrly1%
  • Sheba1%
  • Beefeaters1%
  • Other (1 brands)1%

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them. 7 brands and 46 sellers compete here.

Brands

7 rising

was 6 a year ago

Sellers

46

Top 5 brand share

98%

#ProductBrandPriceRatingReviewsClick shareTrend
1
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Tuna & Chicken VarietyINABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Tuna & Chicken Variety
INABA$31.044.9★13,29015%falling
2
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken Variety BoxINABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken Variety Box
INABA$12.844.8★12,6139%falling
3
INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 100 Tubes Total Tuna VarietyINABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 100 Tubes Total Tuna Variety
INABA$41.384.9★2,6809%rising
4
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety BoxINABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety Box
INABA$23.734.8★12,6137%rising
5
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Vitamin E 0.5oz Each Tube 22 Tubes Holiday Variety PackINABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Vitamin E 0.5oz Each Tube 22 Tubes Holiday Variety Pack
INABA$11.104.9★8366%rising
6
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken & Beef Variety BoxINABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken & Beef Variety Box
INABA$11.484.8★2,4265%rising
7
INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 120 Tubes Total Chicken VarietyINABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 120 Tubes Total Chicken Variety
INABA$56.594.9★3,1074%falling
8
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Chicken VarietyINABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Chicken Variety
INABA$30.674.8★12,6134%falling
9
Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Chicken Salmon and Tuna Variety Pack 0.42 oz. Tubes 24 CountTemptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Chicken Salmon and Tuna Variety Pack 0.42 oz. Tubes 24 Count
Temptations$11.764.7★7,3303%rising
10
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Tuna Variety BoxINABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Tuna Variety Box
INABA$12.794.9★11,0233%falling
11
INABA Churu Cat Treats Grain-Free Lickable Squeezable Creamy Pure Cat Treat/Topper with Vitamin E & Taurine 0.5 Ounces Each Tube 4 Tubes Tuna with Salmon RecipeINABA Churu Cat Treats Grain-Free Lickable Squeezable Creamy Pure Cat Treat/Topper with Vitamin E & Taurine 0.5 Ounces Each Tube 4 Tubes Tuna with Salmon Recipe
INABA$2.494.8★3,7303%falling
12
INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 120 Tubes Total Tuna VarietyINABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 120 Tubes Total Tuna Variety
INABA$54.964.9★2,6802%falling
13
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Seafood Variety BoxINABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Seafood Variety Box
INABA$12.464.8★7,2002%flat
14
INABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 50 Tubes Skin & Coat VarietyINABA Churu for Skin & Coat Lickable Squeezable Cat Treat with Omega Oils Taurine and Vitamin E 0.5 Ounces Each Tube 50 Tubes Skin & Coat Variety
INABA$30.124.8★2,3942%falling
15
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 60 Tubes Chicken Variety BoxINABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 60 Tubes Chicken Variety Box
INABA$31.764.8★12,6132%flat

Product shelf

All 35 tracked products in this niche.

INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Tuna & Chicken Variety

INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Tuna & Chicken Variety

INABA

$31.044.9★13,290 reviews

INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken Variety Box

INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken Variety Box

INABA

$12.844.8★12,613 reviews

INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 100 Tubes Total Tuna Variety

INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 100 Tubes Total Tuna Variety

INABA

$41.384.9★2,680 reviews

INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety Box

INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety Box

INABA

$23.734.8★12,613 reviews

INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Vitamin E 0.5oz Each Tube 22 Tubes Holiday Variety Pack

INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Vitamin E 0.5oz Each Tube 22 Tubes Holiday Variety Pack

INABA

$11.104.9★836 reviews

INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken & Beef Variety Box

INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken & Beef Variety Box

INABA

$11.484.8★2,426 reviews

INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 120 Tubes Total Chicken Variety

INABA Churu Cat Treats Lickable Squeezable Creamy Pure with Vitamin E 0.5 Ounces per Tube 120 Tubes Total Chicken Variety

INABA

$56.594.9★3,107 reviews

INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Chicken Variety

INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 50 Tubes Chicken Variety

INABA

$30.674.8★12,613 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly52%

“Cat Approved”

Taste-Overall10%

“Delicious treat”

Value For Money8%

“Decent Price”

Flavor7%

“Good flavor”

Quality-Overall4%

“Good quality and freshness”

Ease Of Use2%

“makes my life easier”

Moist/Dry2%

“They are moist”

Fun/Entertainment Experience1%

“It helps keep things interesting”

Ease Of Chewing/Swallowing1%

“Chewy”

Ingredients-Overall1%

“high quality ingredients in their products”

What buyers complain about

Value For Money17%

“Sadly, expensive”

Smell10%

“smell is not very strong”

Flavor9%

“not any other flavor”

Indigestion5%

“causes diarrhea”

Thickness4%

“Too thick”

Texture/Consistency-Overall4%

“The texture is completely off”

Taste-Overall3%

“Tastes terrible”

Size-Overall3%

“I think its too long”

Ingredients-Overall2%

“Ingredients have changed”

Stale/Rotten/Spoiled2%

“maggots in treats”

Top return reasons

  • Flavor36%
  • Value For Money17%
  • Advertised Vs Actual Product6%
  • Taste-Overall5%
  • Smell5%
  • Ingredients-Overall4%
  • Product Condition3%
  • Size-Overall3%
  • Indigestion3%
  • Escape Proof2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.