chinese new year dog outfit
Skip itSoft demand (-96.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible26.14avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$17.69–$25.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.41avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 83K searches
Growth
Bad-96.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad27.7%return rate — above 6% kills the launch gate
Competition
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
8
Top-5 brand share
100%
Open market
0%
- SSEISS33%
- SEIS27%
- LEIFIDE26%
- LERIKA8%
- BAMY6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEIFIDE Lion Dance Dog Costume Chinese New Year Pet Costume with Sequins Chinese Lion Dance Cloth Dog Clothes Hoodies Coat for pet New Year Spring Festival Dress up(Large Red)
LEIFIDE$21.394.0★29 rev
SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (X-Small)
SSEISS$21.944.7★16 rev
SEIS Lion Dance Dog Costume New Year Pet Coat Spring Festival Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers Bichon Frises (M (Chest Circumference 16.5))
SEIS$20.623.8★11 rev
SEIS New Year Dog Knot Buttons Costume Dragon Cat Cheongsam Winter Pet Clothes Vest of the Tang Dynasty Christmas Coat for Cats Teddy Bichon Small Medium Dogs (M (Chest Circumference 50cm/ 19.7))
SEIS$19.984.3★71 rev
SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (Medium)
SSEISS$22.544.6★15 rev
Newest
by launch date
2026 Chinese New Year Dog Costume - Sequined Lion Dance Outfit Lion Dance Dog Costume Chinese New Year Dog Outfit Cat Clothing (Yellow s)
LERIKA$25.660 rev
SEIS Lion Dance Dog Costume New Year Pet Coat Spring Festival Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers Bichon Frises (M (Chest Circumference 16.5))
SEIS$20.6211 rev
SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (X-Small)
SSEISS$21.9416 rev
SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (Medium)
SSEISS$22.5415 rev
BAMY New Year Dog Cheongsam Fortune Bag Cat Tang Suit Chinese Traditional Pet Outfit Qipao for Cats Small Medium Dogs (M (Chest Circumference 19.7) Blue)
BAMY$17.6941 rev
Trending
90-day click momentum2026 Chinese New Year Dog Costume - Sequined Lion Dance Outfit Lion Dance Dog Costume Chinese New Year Dog Outfit Cat Clothing (Yellow s)
LERIKA$25.660.0★
SEIS Lion Dance Dog Costume New Year Pet Coat Spring Festival Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers Bichon Frises (M (Chest Circumference 16.5))
SEIS$20.623.8★
SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (Medium)
SSEISS$22.544.6★
BAMY New Year Dog Cheongsam Fortune Bag Cat Tang Suit Chinese Traditional Pet Outfit Qipao for Cats Small Medium Dogs (M (Chest Circumference 19.7) Blue)
BAMY$17.694.6★
SSEISS New Year Dog Lion Dance Coat Spring Festival Pet Costume Winter Cat Warm Clothes for Small Medium Dogs Teddy Schnauzers and Small Bichon Frises (X-Small)
SSEISS$21.944.7★
Demand
Weekly Amazon search volume, last 19 weeks — -96.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Great value for the quality”
“Its super soft”
“My Dog is so handsome in this”
“Chinese style”
“The design is just beautiful”
“Great value”
“The color is vivid”
“The material is soft, thick, and feel like great quality”
“Cute and sturdy”
What buyers complain about
“the hood sizing may not work for Shih Tzus or similar small breeds”
“is too tight to be comfortable”