chicken scratch
Skip it46/100a small market ($377K/yr) — chicken scratch doesn't clear our bar today.
Market/yr
$377K
Growth (1y)
+151.3%
Products
14
Brands
9
was 9 a year ago
Sellers
15
Price range
$10.92–$59.94
Returns
0.0%
Rating
4.6★
Skip it
Scored 46/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 22 weeks — +151.3% year over year.Competition
- Manna Pro59%
- Premium Poultry10%
- Love My Girls9%
- LEACH GRAIN & MILLING CO.7%
- AMERICAN CLASSIC7%
- Nutrena3%
- Other (3 brands)5%
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 15 sellers compete here.
Brands
9 flat
was 9 a year ago
Sellers
15
Top 5 brand share
92%
Product shelf
All 14 tracked products in this niche.
Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag
Manna Pro
$14.944.7★4,962 reviews
Manna Pro Ultimate Chicken Scratch Feed Nutrient-Rich Scratch Grain Treat for Chickens and Poultry Natural Multigrain Blend for Backyard Flocks and Laying Hens Made in USA 10 lb Bag
Manna Pro
$14.374.6★2,381 reviews
Manna Pro Harvest Delight Poultry Treat Whole Grain & Seed Mix with Fruits & Vegetables 14% Protein Snack for Chickens Ducks & Mixed Flocks 2.25 lb
Manna Pro
$11.214.7★3,268 reviews
Premium Poultry Chicken Scratch Grain for Chickens Ducks & Turkeys Natural 3-Grain Scratch Feed Treat Made in USA Foraging & Energy Support 40 lbs
Premium Poultry
$44.114.1★27 reviews
AMERICAN CLASSIC 3-Way Hen Scratch Chicken Feed - 50 Pound Bag
AMERICAN CLASSIC
$39.954.6★68 reviews
Love My Girls: Chicken Snacks - Veggies & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms
Love My Girls
$12.094.8★376 reviews
Scratch & More Chicken Feed - Enriched 5-Grain Mix with Mealworms & Fish Oil
LEACH GRAIN & MILLING CO.
$20.784.5★83 reviews
Manna Pro Garden Delight Chicken Treat Dried Vegetable & Herb Treat Mix for Chickens Ducks and Poultry Natural Coop Enrichment Snack for Hens and Backyard Birds Made in USA 2.25 lb Bag
Manna Pro
$10.924.7★2,985 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Just like the name of the company the quality is premium”
“Great product, my hens love it”
“My chickens love these treats”
“Fresh smell”
“Great for the price”
“Natural ingredients encourage foraging and provide energy”
“Clean and Fresh”
“do the right thing”
“It keeps them busy, happy, and adds enrichment to their day”
“clean bottoms all winter”
What buyers complain about
“It's a bit pricey”
“It smalls like anise”
“Had bugs in the bag”
“It doesnt smell good at all”
“Absolutely disgusting”
“Hard to eat”
“Too Dusty and birds avoided it”
“Their egg yolks are darker”
“The product's bag is of poor quality”
“not sure I trust the ingredients”
Top return reasons
- Smell40%
- Size-Overall40%
- Value For Money20%