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chicken hearts

Skip it48/100

strong incumbent ratings (4.6★) — chicken hearts doesn't clear our bar today.

Market/yr

$789K

Growth (1y)

+113.7%

Products

18

Brands

12

was 9 a year ago

Sellers

34

Price range

$6.65–$40.00

Returns

0.0%

Rating

4.6★

48/100

Skip it

Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
30
×0.30
Growth
67
×0.30
Competition
31
×0.20
Quality gap
29
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +113.7% year over year.
11K5KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Competition

62%Vital Essentials
  • Vital Essentials62%
  • Stella & Chewy's14%
  • Shepherd Boy Farms5%
  • hotspot pets3%
  • Pawaura3%
  • Kasrech2%
  • Other (6 brands)10%

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 34 sellers compete here.

Brands

12 rising

was 9 a year ago

Sellers

34

Top 5 brand share

88%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 18 tracked products in this niche.

Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 3.75 oz Bag

Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 3.75 oz Bag

Vital Essentials

$18.154.8★4,049 reviews

Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.8 oz Bag

Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.8 oz Bag

Vital Essentials

$6.654.5★3,532 reviews

Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 1.9 oz Bag

Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 1.9 oz Bag

Vital Essentials

$11.524.8★4,049 reviews

Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 3oz Bag

Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 3oz Bag

Stella & Chewy's

$12.324.7★2,174 reviews

Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 11oz Bag

Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 11oz Bag

Stella & Chewy's

$28.854.7★2,174 reviews

Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 2.75 oz Bag

Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 2.75 oz Bag

Vital Essentials

$14.364.5★3,532 reviews

Shepherd Boy Farms Freeze Dried Chicken Hearts for Dogs & Cats - 100% Natural Single-Ingredient Dog Treats & Cat Treats High-Protein Organ Meat Grain Free Made in USA 8oz

Shepherd Boy Farms Freeze Dried Chicken Hearts for Dogs & Cats - 100% Natural Single-Ingredient Dog Treats & Cat Treats High-Protein Organ Meat Grain Free Made in USA 8oz

Shepherd Boy Farms

$30.174.6★177 reviews

Hotspot Pets Freeze Dried Chicken Hearts for Cats & Dogs- 1LB Bag (300+pcs) USA Made Healthy Single Ingredient All Natural Grain Free- Resealable -Perfect for Training Topper or Snack Allergen-Free

Hotspot Pets Freeze Dried Chicken Hearts for Cats & Dogs- 1LB Bag (300+pcs) USA Made Healthy Single Ingredient All Natural Grain Free- Resealable -Perfect for Training Topper or Snack Allergen-Free

hotspot pets

$40.004.4★436 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly48%

“Cats love it”

Quality-Overall9%

“Excellent product”

Taste-Overall9%

“My dog absolutely loves these treats”

Value For Money4%

“Good Value”

Ingredients-Overall4%

“Clean ingredients”

Smell3%

“They don't smell bad”

Size-Overall3%

“The bag is generously sized”

Freshness2%

“freshest”

Ease Of Chewing/Swallowing2%

“They are easy for him to chew”

Fun/Entertainment Experience2%

“she enjoys them immensely”

What buyers complain about

Size-Overall21%

“Very big”

Value For Money15%

“Kinda expensive”

Smell12%

“Smell funny”

Moist/Dry4%

“Being freeze dried”

Quality-Overall4%

“The quality control on these treats have gone way down over this past year”

Hard Feel3%

“Too hard”

Ease Of Chewing/Swallowing3%

“They are not a chew”

Durability2%

“The bag didnt last me even two weeks”

Taste-Overall1%

“Cats wont eat them”

Indigestion1%

“he seems to get an upset belly from them and gets diarrhea”

Top return reasons

  • Size-Overall35%
  • Moist/Dry13%
  • Value For Money7%
  • Smell7%
  • Stale/Rotten/Spoiled6%
  • Material Quality4%
  • Texture/Consistency-Overall4%
  • Indigestion4%
  • Ease Of Chewing/Swallowing4%
  • Advertised Vs Actual Product4%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.