catnip treats for cats
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$269K$269K/yr · 195K searches
Price range
Okay$2.79–$21.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.45avg listing price — sweet spot $15–$100
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,910avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
556
Top-5 brand share
97%
Open market
1%
- Temptations63%
- Greenies16%
- Shameless Pets12%
- Friskies3%
- Delectables2%
- Fieldcrest Farms2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 16 oz. Tub
Temptations$7.934.8★48,837 rev
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Blissful Catnip Flavor Catnip Treats 16 oz. Tub
Temptations$8.014.8★21,440 rev
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 30 oz. Tub
Temptations$12.654.8★48,837 rev
Greenies Cat Treats Feline Veterinarian-Recommended Adult Natural Dental Treats Catnip Flavor 9.75 oz. Tub
Greenies$10.644.8★32,687 rev
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 48 oz. Bag
Temptations$20.394.8★48,837 rev
Newest
by launch date
Temptations Wacky Blasts Cat Treats Nautical Nip Flavor 16 oz. Tub
Temptations$8.26965 rev
Fieldcrest Farms Collagen Cat Treats Catnip Crunchy & Creamy 3 oz Pouch
Fieldcrest Farms$2.7981 rev
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 48 oz. Bag
Temptations$20.3948,837 rev
Just Try Cat Treats for Indoor Cats Hairball Control Natural Salmon Healthy Cat Grass Treats Kitten Snacks Training Biscuits Catnip for Cats Dental Care 13.4 OZ
Just Try$17.613,224 rev
Delectables Squeeze Up Catnip Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Added Fillers No by-Products No Added Preservatives 0.5 Ounces Tube 20 Tubes Total
Delectables$11.524,452 rev
Trending
90-day click momentumFieldcrest Farms Collagen Cat Treats Catnip Crunchy & Creamy 3 oz Pouch
Fieldcrest Farms$2.794.4★
Shameless Pets Crunchy Cat Treats - Kitty Treats for Cats with Digestive Support Natural Ingredients for Kittens Healthy Flavored Feline Snacks - Variety Pack 3-Pk
Shameless Pets$8.944.5★
Shameless Pets Crunchy Cat Treats - Catnip Treats for Cats with Digestive Support Kitten Treats with Real Ingredients Natural & Healthy Flavored Feline Snacks - Fintastic Catnip 1-Pk
Shameless Pets$4.014.2★
Temptations Wacky Blasts Cat Treats Nautical Nip Flavor 16 oz. Tub
Temptations$8.264.7★
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 48 oz. Bag
Temptations$20.394.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 16.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for my pets”
“The flavor variety is awesome”
“My cat loves these treats”
“Great deal”
“Excellent product”
“Enjoyable treat”
“it works for the hairball prevention”
“Good size”
“it stays fresh”
“The smell is also pretty strong”
What buyers complain about
“TOO expensive”
“Strong smell”
“Caused vomiting”
“Its little large”
“not as enthusiastically as some other flavors”
“Not thats tasty”
“Theyre very chewy”
“I doubt that these treats are fresh as a result”
“contents spilled all over the bag onto floor”
“Hard as a rock”