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cat treats

Launch it79/100

cat treats clears our launch bar: a $21.2M/yr market growing +158.7% with returns at 0.0%.

Market/yr

$21.2M

Growth (1y)

+158.7%

Products

64

Brands

11

was 13 a year ago

Sellers

127

Price range

$2.92–$31.04

Returns

0.0%

Rating

4.7★

79/100

Launch it

Scored 79/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
93
×0.30
Growth
72
×0.30
Competition
86
×0.20
Quality gap
20
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +158.7% year over year.
307K153KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Dec · busiest ÷ quietest = 1.6×

Competition

70%Temptations
  • Temptations70%
  • Blue Buffalo6%
  • Vital Essentials5%
  • Friskies5%
  • INABA4%
  • Greenies3%
  • Other (5 brands)6%

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen. 11 brands and 127 sellers compete here.

Brands

11 falling

was 13 a year ago

Sellers

127

Top 5 brand share

91%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 64 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly53%

“Cat Approved”

Taste-Overall9%

“My cat loves these treats”

Flavor8%

“All flavors”

Value For Money7%

“Great deal”

Quality-Overall5%

“Quality food”

Fun/Entertainment Experience2%

“It's great exercise for them and for me”

Size-Overall2%

“Good size”

Smell1%

“not messy or smelly”

Ease Of Chewing/Swallowing1%

“not too hard to chew”

Freshness1%

“it stays fresh”

What buyers complain about

Value For Money14%

“they are not cheap”

Smell11%

“The smell is unpleasant”

Size-Overall10%

“They are tiny”

Flavor6%

“Not a favorite flavor”

Indigestion5%

“Upset stomach”

Taste-Overall3%

“Failed taste test”

Leak-Proof3%

“spilled all over”

Stale/Rotten/Spoiled3%

“Moldy”

Moist/Dry3%

“Dried up”

Quality-Overall2%

“Quality Control Issue”

Top return reasons

  • Flavor15%
  • Size-Overall13%
  • Value For Money10%
  • Leak-Proof10%
  • Smell8%
  • Defective Material/Parts5%
  • Advertised Vs Actual Product4%
  • Quality-Overall4%
  • Product Condition3%
  • Ingredients-Overall3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.