Skip to content

cat tracker

Worth a look58/100

cat tracker shows beatable incumbent ratings (3.7★), but a small market ($1.1M/yr) keeps it on the watch list.

Market/yr

$1.1M

Growth (1y)

+192.4%

Products

21

Brands

15

was 15 a year ago

Sellers

21

Price range

$7.66–$185.08

Returns

4.2%

Rating

3.7★

58/100

Worth a look

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
35
×0.30
Growth
76
×0.30
Competition
46
×0.20
Quality gap
93
×0.10
Returns
67
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +192.4% year over year.
28K14KSpike '24Prime Day '25Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.5×

Competition

32%Tractive
  • Tractive32%
  • typecase14%
  • Fi10%
  • DCZSDJT9%
  • TabCat Homing Tags9%
  • Dgerp6%
  • Other (9 brands)20%

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 21 sellers compete here.

Brands

15 flat

was 15 a year ago

Sellers

21

Top 5 brand share

74%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 21 tracked products in this niche.

Tractive Smart Cat GPS Tracker | Real-Time Location & Wellness Monitoring for Cats 6.5 lbs+ | Territory & Location History | Up to 5-Day Battery | Breakaway Collar Included (Dark Blue)

Tractive Smart Cat GPS Tracker | Real-Time Location & Wellness Monitoring for Cats 6.5 lbs+ | Territory & Location History | Up to 5-Day Battery | Breakaway Collar Included (Dark Blue)

Tractive

$30.363.8★4,063 reviews

AirTag Cat Collar Breakaway Reflective Cat Collar Compatible with Apple AirTag 1st & 2nd Gen Hidden Holder with Bell Lightweight Water-Resistant Strap for Cats AirTag Not Included

AirTag Cat Collar Breakaway Reflective Cat Collar Compatible with Apple AirTag 1st & 2nd Gen Hidden Holder with Bell Lightweight Water-Resistant Strap for Cats AirTag Not Included

typecase

$18.174.3★3,189 reviews

Tabcat V2 Cat & Kitten Tracker - No Subscription | 2 Lightweight Homing Tags Cases & Tracking Handset | RF Technology More Accurate than GPS | Track 2 Cats Indoors & Outdoors to 2.5 cm & 150 m Range

Tabcat V2 Cat & Kitten Tracker - No Subscription | 2 Lightweight Homing Tags Cases & Tracking Handset | RF Technology More Accurate than GPS | Track 2 Cats Indoors & Outdoors to 2.5 cm & 150 m Range

TabCat Homing Tags

$101.864.2★1,354 reviews

Fi Mini GPS Tracker for Cats Lightweight Collar Attachment Virtual Fences Escape Alerts Step & Health Tracking Waterproof Cat Tracker 6-Month Membership Included

Fi Mini GPS Tracker for Cats Lightweight Collar Attachment Virtual Fences Escape Alerts Step & Health Tracking Waterproof Cat Tracker 6-Month Membership Included

Fi

$96.433.5★69 reviews

Cat Tracker with QR Code GPS Collar for Cats Electronic Pet Locator Waterproof Compatible with Apple Find My No Monthly Fee Ideal for Small to Large Cats Advanced Tracking Solution Smart Collar

Cat Tracker with QR Code GPS Collar for Cats Electronic Pet Locator Waterproof Compatible with Apple Find My No Monthly Fee Ideal for Small to Large Cats Advanced Tracking Solution Smart Collar

DCZSDJT

$29.614.1★49 reviews

Dgerp Airtag Cat Collar Breakaway Reflective Kitten Collar with Apple Air Tag Holder and Bell for Girl Boy Cats 0.4 Inches in Width and Lightweight(Black)

Dgerp Airtag Cat Collar Breakaway Reflective Kitten Collar with Apple Air Tag Holder and Bell for Girl Boy Cats 0.4 Inches in Width and Lightweight(Black)

Dgerp

$7.664.2★12,446 reviews

Tractive Smart Cat GPS Tracker | Real-Time Location & Wellness Monitoring for Cats 6.5 lbs+ | Territory & Location History | Up to 5-Day Battery | Breakaway Collar Included (Mint)

Tractive Smart Cat GPS Tracker | Real-Time Location & Wellness Monitoring for Cats 6.5 lbs+ | Territory & Location History | Up to 5-Day Battery | Breakaway Collar Included (Mint)

Tractive

$30.893.8★4,063 reviews

Tractive Smart Cat GPS Tracker | Real-Time Location & Wellness Monitoring for Cats 6.5 lbs+ | Territory & Location History | Up to 5-Day Battery | Breakaway Collar Included (Brown)

Tractive Smart Cat GPS Tracker | Real-Time Location & Wellness Monitoring for Cats 6.5 lbs+ | Territory & Location History | Up to 5-Day Battery | Breakaway Collar Included (Brown)

Tractive

$30.193.8★4,063 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money10%

“Worth Every Penny”

Quality-Overall9%

“It had good reviews”

Ease Of Use9%

“It's easy to use once you learn the basics”

Size-Overall7%

“The fit is comfortable”

Battery Life6%

“Battery last forever”

Collar Quality5%

“Good collar”

Advertised Vs Actual Product4%

“As advertised”

Weight Light4%

“Lightweight,”

Pet Friendly3%

“Great for small pets”

Efficiency3%

“everything works as it should”

What buyers complain about

Durability15%

“broke rather quickly”

Functionality-Overall10%

“Does not function as advertised”

Battery Life9%

“Battery does not last as long as advertised”

Connectivity-Overall7%

“Keeps disconnecting”

Value For Money7%

“Pricing on the other hand. seems ridiculous”

Size-Overall5%

“I was concerned it would be too big”

Quality-Overall4%

“The chargers are clearly very low quality”

Charging4%

“The first one I ordered wouldnt hold a charge at all”

Ease Of Use3%

“even harder to take off”

Advertised Vs Actual Product2%

“the description was VERY deceptive”

Top return reasons

  • Size-Overall26%
  • Functionality-Overall15%
  • Advertised Vs Actual Product9%
  • Connectivity-Overall8%
  • Value For Money5%
  • Battery Life4%
  • Compatibility-Overall4%
  • Charging4%
  • GPS4%
  • Weight Heavy3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.