cat toothpaste
Skip it50/100a concentrated shelf (top 5 take 86% of clicks) — cat toothpaste doesn't clear our bar today.
Market/yr
$1.8M
Growth (1y)
+126.4%
Products
9
Brands
4
was 5 a year ago
Sellers
32
Price range
$6.01–$24.49
Returns
0.5%
Rating
4.4★
Skip it
Scored 50/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +126.4% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan · busiest ÷ quietest = 1.6×
Competition
- Virbac75%
- petsmile18%
- Petrodex4%
- Arm & Hammer3%
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 32 sellers compete here.
Brands
4 falling
was 5 a year ago
Sellers
32
Top 5 brand share
100%
Virbac C.E.T. Oral Hygiene Kit for Dogs | Poultry-flavor Toothpaste | Fingerbrush and Pet Toothbrush
Product shelf
All 9 tracked products in this niche.
Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz
Virbac
$11.234.6★18,573 reviews
Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste |Vanilla Mint Flavor 2.5 oz
Virbac
$11.514.6★14,226 reviews
Virbac C.E.T. Oral Hygiene Kit for Dogs | Poultry-flavor Toothpaste | Fingerbrush and Pet Toothbrush
Virbac
$14.534.6★6,085 reviews
Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 2.5 Oz)
petsmile
$15.914.5★3,789 reviews
Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)
petsmile
$15.024.4★1,936 reviews
Petrodex Dental Care Kit for Cats Cat Toothbrush and Toothpaste Cleans Teeth and Fights Bad Breath Reduces Plaque Tartar Formation Malt Flavor 2.5oz Toothpaste + Toothbrush
Petrodex
$9.844.3★11,570 reviews
Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)
petsmile
$24.174.2★394 reviews
Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 4.2 Oz)
petsmile
$24.494.5★3,789 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“My dogs like the flavor”
“Great taste”
“Dog loves it”
“Fresh breath”
“Good Product Results”
“This does help the smell”
“Easy to use”
“excellent product - keeps my dogs teeth nice and clean”
“its worth the money”
“im able to keep his teeth prarly clean”
What buyers complain about
“The smell is not good”
“The cat didn't like the taste of the vanilla mint”
“Gave dog major diarrhea”
“Bad flavor for my cats”
“Not good for their breath”
“A bit pricey in my opinion”
“it barely works”
“His teeth are tiny”
“Can't use it”
“Questionable ingredients”
Top return reasons
- Flavor31%
- Smell9%
- Size-Overall9%
- Advertised Vs Actual Product8%
- Product Condition7%
- Quality-Overall5%
- Value For Money5%
- Taste-Overall5%
- Functionality-Overall5%
- Leak-Proof4%