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cat toothbrush

Worth a look56/100

cat toothbrush shows low returns (0.6%), but a small market ($1.0M/yr) keeps it on the watch list.

Market/yr

$1.0M

Growth (1y)

+126.8%

Products

22

Brands

19

was 20 a year ago

Sellers

46

Price range

$6.01–$19.27

Returns

0.6%

Rating

4.4★

56/100

Worth a look

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
34
×0.30
Growth
68
×0.30
Competition
52
×0.20
Quality gap
52
×0.10
Returns
95
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +126.8% year over year.
21K10KPrime Day '25Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

18%E.M&S.T
  • E.M&S.T18%
  • Petrodex17%
  • TropiClean8%
  • H&H Pets7%
  • Arm & Hammer7%
  • Virbac7%
  • Other (13 brands)36%

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them. 19 brands and 46 sellers compete here.

Brands

19 falling

was 20 a year ago

Sellers

46

Top 5 brand share

58%

#ProductBrandPriceRatingReviewsClick shareTrend
9JAYU PET$9.564.4★1,3014%flat

Product shelf

All 22 tracked products in this niche.

Petrodex Dental Care Kit for Cats Cat Toothbrush and Toothpaste Cleans Teeth and Fights Bad Breath Reduces Plaque Tartar Formation Malt Flavor 2.5oz Toothpaste + Toothbrush

Petrodex Dental Care Kit for Cats Cat Toothbrush and Toothpaste Cleans Teeth and Fights Bad Breath Reduces Plaque Tartar Formation Malt Flavor 2.5oz Toothpaste + Toothbrush

Petrodex

$9.844.3★11,570 reviews

E.M&S.T by Emmeliestella Small Dog & Cat Toothbrush 360 Degree Soft Silicone Cat Dental Care Toothbrush Holder Easy to Handle Independent Packaging Suction Cup Light Blue&Pink (2-Pack + Holder)

E.M&S.T by Emmeliestella Small Dog & Cat Toothbrush 360 Degree Soft Silicone Cat Dental Care Toothbrush Holder Easy to Handle Independent Packaging Suction Cup Light Blue&Pink (2-Pack + Holder)

E.M&S.T

$12.794.4★628 reviews

TropiClean Fresh Breath Cat Toothbrush and Toothpaste Kit Cat Teeth Cleaning & Breath Freshener Solution Complete Dental Care

TropiClean Fresh Breath Cat Toothbrush and Toothpaste Kit Cat Teeth Cleaning & Breath Freshener Solution Complete Dental Care

TropiClean

$15.924.3★66 reviews

H&H Pets Toothbrush for Small Dogs & Cats - Soft and Extra Small Toothbrush Designed for Cats Puppies and XS Breed Dogs Like Teacups Chihuahuas Yorkshire and Poodle 8 Count Pack

H&H Pets Toothbrush for Small Dogs & Cats - Soft and Extra Small Toothbrush Designed for Cats Puppies and XS Breed Dogs Like Teacups Chihuahuas Yorkshire and Poodle 8 Count Pack

H&H Pets

$8.984.6★2,017 reviews

Arm & Hammer Complete Care Cat Dental Kit Tuna Flavor Enzymatic Cat Toothpaste Dual-Head Toothbrush & Finger Brush Baking Soda + Calcium Fluoride-Free Formula 2.5 oz

Arm & Hammer Complete Care Cat Dental Kit Tuna Flavor Enzymatic Cat Toothpaste Dual-Head Toothbrush & Finger Brush Baking Soda + Calcium Fluoride-Free Formula 2.5 oz

Arm & Hammer

$6.013.9★2,610 reviews

HICC PET Toothbrush for Cats & Small Dogs Ergonomic Pet Toothbrush for Easy Teeth Cleaning Gentle on Gums Cat & Dog Dental Care Toothpaste Not Included

HICC PET Toothbrush for Cats & Small Dogs Ergonomic Pet Toothbrush for Easy Teeth Cleaning Gentle on Gums Cat & Dog Dental Care Toothpaste Not Included

HICC PET

$9.474.7★71 reviews

Jasper Microbrush Vet Approved Cat Toothbrush Soft-Bristled Toothbrush Kit for Felines & Small Dogs Non-Slip Handle with 2 Replaceable Tooth Brush Heads Use with Cat Toothpaste 2-Pack Blue

Jasper Microbrush Vet Approved Cat Toothbrush Soft-Bristled Toothbrush Kit for Felines & Small Dogs Non-Slip Handle with 2 Replaceable Tooth Brush Heads Use with Cat Toothpaste 2-Pack Blue

Jasper

$13.744.4★334 reviews

PETHROOM] Pet Toothbrush for Cats and Dogs | Round Shaped Head with Ultra Soft Bristle for Deep Cleaning Dental Care Kitten and Small Dogs Tartar Plaque Removal (Deep Point)

PETHROOM] Pet Toothbrush for Cats and Dogs | Round Shaped Head with Ultra Soft Bristle for Deep Cleaning Dental Care Kitten and Small Dogs Tartar Plaque Removal (Deep Point)

PETHROOM

$11.094.4★312 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“Easy to use”

Pet Friendly12%

“Dog loves it”

Flavor9%

“the flavor is popular with all my cats”

Taste-Overall9%

“My dogs love the taste”

Breathability8%

“fresh breath”

Ease Of Cleaning8%

“Cleans well”

Quality-Overall6%

“Nice variety”

Size-Overall6%

“Great size”

Soft Feel5%

“The bristles are soft”

Value For Money4%

“Very affordable”

What buyers complain about

Size-Overall14%

“Too small”

Taste-Overall8%

“so obviously his taste preferences have proved a bit wonky”

Indigestion6%

“Gas, later he vomited, then he had diarrhea off and on all night”

Value For Money6%

“I wish they were just a bit cheaper”

Functionality-Overall6%

“it barely works”

Smell6%

“Doesnt real smell”

Flavor5%

“Bad flavor for my cats”

Ease Of Use5%

“Difficult to use”

Breathability4%

“Not good for their breath”

Advertised Vs Actual Product3%

“it is not even different sizes”

Top return reasons

  • Size-Overall30%
  • Flavor16%
  • Advertised Vs Actual Product10%
  • Functionality-Overall7%
  • Quality-Overall5%
  • Smell5%
  • Value For Money4%
  • Product Condition4%
  • Leak-Proof3%
  • Taste-Overall3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.