cat scratching post
Launch it82/100cat scratching post clears our launch bar: a $18.8M/yr market growing +220.5% with returns at 1.3%.
Market/yr
$18.8M
Growth (1y)
+220.5%
Products
71
Brands
48
was 62 a year ago
Sellers
53
Price range
$7.03–$97.87
Returns
1.3%
Rating
4.5★
Launch it
Scored 82/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +220.5% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.4×
Competition
- Amazon Basics13%
- FUKUMARU9%
- EHEYCIGA8%
- MECOOL6%
- ANWA5%
- TIMHAKA5%
- Other (42 brands)54%
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen. 48 brands and 53 sellers compete here.
Brands
48 falling
was 62 a year ago
Sellers
53
Top 5 brand share
41%
Product shelf
All 71 tracked products in this niche.
EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown
EHEYCIGA
$19.724.5★3,201 reviews
ANWA 32 Tall Cat Scratching Posts for Indoor Cats 3-in-1 Vertical Cat Scratching Post with Plush Toys Premium Sisal Post for Cats at All Ages with Reinforced Stable Base Beige
ANWA
$19.764.6★2,668 reviews
TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)
TIMHAKA
$10.114.5★4,668 reviews
FUKUMARU Cat Scratcher 26.8 Inch L Shape Cat Scratch Pad Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats Large Size
FUKUMARU
$22.304.5★17,341 reviews
Amazon Basics Sturdy Cat Scratching Post for Indoor Cats & Kittens Classic Single Post with Sisal Rope Jute Fiber Wood Base Large (35.4H) Brown
Amazon Basics
$35.904.5★9,043 reviews
MECOOL Cat Scratching Post Premium Basics Kitten Scratcher Sisal Scratch Posts with Hanging Ball 22in for Kittens or Smaller Cats (22 inches for Kitten Beige)
MECOOL
$18.894.6★15,126 reviews
Amazon Basics Cat Scratching Post for Indoor Cats & Kittens Medium (31.5H) Cat Furniture with Dangling Ball Toy Grey
Amazon Basics
$20.014.5★15,653 reviews
SIDAZON Cat Scratching Board cat Scratcher Cat Scratch Pad Cardboard cat scratchers for Indoor Cats Reversible Large Wide Corrugated with Catnip(2pcs)
SIDAZON
$9.944.5★4,090 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cats LOVE it”
“Very affordable”
“solid quality”
“Very stable”
“it holds up well to scratches”
“Easily assembled”
“Durable and cute”
“Perfect height”
“Hours of fun”
“Exactly as advertised”
What buyers complain about
“doesn't fit very well”
“Breaks easily”
“NOT STURDY AT ALL”
“Assembly Issues”
“Bad Quality Control”
“The price is lower”
“Missing instruction”
“Not that thick”
“Flimsy material”
“Weird smell”
Top return reasons
- Size-Overall40%
- Defective Material/Parts13%
- Assembly/Installation8%
- Advertised Vs Actual Product7%
- Material Quality5%
- Strength4%
- Value For Money3%
- Quality-Overall3%
- Durability2%
- Escape Proof2%