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cat scratching carpet

Skip it50/100

a small market ($101K/yr) — cat scratching carpet doesn't clear our bar today.

Market/yr

$101K

Growth (1y)

+278.0%

Products

20

Brands

16

was 17 a year ago

Sellers

22

Price range

$10.01–$60.33

Returns

2.3%

Rating

4.2★

50/100

Skip it

Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
84
×0.30
Competition
39
×0.20
Quality gap
70
×0.10
Returns
82
×0.10

Demand

Weekly Amazon search volume, last 96 weeks — +278.0% year over year.
4K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Sep '24Dec '24Apr '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.5×

Competition

31%FUKUMARU
  • FUKUMARU31%
  • Conlun19%
  • Petinstinct9%
  • Xanadued9%
  • Graciadeco7%
  • ORDORA7%
  • Other (10 brands)19%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 16 brands and 22 sellers compete here.

Brands

16 falling

was 17 a year ago

Sellers

22

Top 5 brand share

74%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 20 tracked products in this niche.

FUKUMARU Cat Scratcher Mat 23.6 X 15.7 Inch Natural Sisal Cat Scratch Mats Horizontal Cat Floor Scratching Pad Rug with Sticky Tapes Protect Sofa and Carpet

FUKUMARU Cat Scratcher Mat 23.6 X 15.7 Inch Natural Sisal Cat Scratch Mats Horizontal Cat Floor Scratching Pad Rug with Sticky Tapes Protect Sofa and Carpet

FUKUMARU

$11.704.4★21,545 reviews

Conlun Cat Scratcher Mat Natural Sisal Cat Scratch Pad Horizontal Floor Cat Scratching Pads Rug for Indoor Cats Grinding Claws Nails Cat Furniture Protector for Couch & Carpets & Sofas

Conlun Cat Scratcher Mat Natural Sisal Cat Scratch Pad Horizontal Floor Cat Scratching Pads Rug for Indoor Cats Grinding Claws Nails Cat Furniture Protector for Couch & Carpets & Sofas

Conlun

$11.584.3★1,579 reviews

Petinstinct Cat Scratcher Mat 23.6x 15.7 Natural Sisal Cat Scratch Mat with Hook and Loop Tape Horizontal Scratching Rug Pad for Indoor Cats Furniture Protector Floor Carpet Wall Pad M Beige

Petinstinct Cat Scratcher Mat 23.6x 15.7 Natural Sisal Cat Scratch Mat with Hook and Loop Tape Horizontal Scratching Rug Pad for Indoor Cats Furniture Protector Floor Carpet Wall Pad M Beige

Petinstinct

$10.014.1★62 reviews

Xanadued Cotton Rope Area Rug for Cats Cat Scratch Rug Washable Boho Braided Circle Rug Soft and Stylish Home Accen for Cat Lovers

Xanadued Cotton Rope Area Rug for Cats Cat Scratch Rug Washable Boho Braided Circle Rug Soft and Stylish Home Accen for Cat Lovers

Xanadued

$39.574.3★35 reviews

Graciadeco Carpet Cat Scratching Mat Sisal 2 Packs Sisal Fabric Large 23.6 x 15.7 Scratching Pad for Indoor Cats with Adhesive Hook Loop Tape Cat Scratching Rug Wall Scratchers for Indoor

Graciadeco Carpet Cat Scratching Mat Sisal 2 Packs Sisal Fabric Large 23.6 x 15.7 Scratching Pad for Indoor Cats with Adhesive Hook Loop Tape Cat Scratching Rug Wall Scratchers for Indoor

Graciadeco

$19.274.1★1,423 reviews

Ordora Large Cat Scratcher Mat: 31.5 X 14 Inch Upgrade Soft Sisal Horizontal Cat Floor Scratching Pad Cat Scratching Rug Protect Furniture

Ordora Large Cat Scratcher Mat: 31.5 X 14 Inch Upgrade Soft Sisal Horizontal Cat Floor Scratching Pad Cat Scratching Rug Protect Furniture

ORDORA

$15.154.1★11 reviews

FUKUMARU Cat Scratcher Mat 23.6 X 15.7 Inch Natural Sisal Cat Scratch Mats Horizontal Cat Floor Scratching Pad Rug with Sticky Tapes Protect Couch and Carpets

FUKUMARU Cat Scratcher Mat 23.6 X 15.7 Inch Natural Sisal Cat Scratch Mats Horizontal Cat Floor Scratching Pad Rug with Sticky Tapes Protect Couch and Carpets

FUKUMARU

$14.734.4★21,545 reviews

Conlun Cat Scratcher Mat Sisal Cat Scratch Pad Rug Wall Scratchers for Indoor Kitten Scratching&Stretching Furniture Protector for Post&Sofas&Couch&Carpets&Floor Kitty Bithday Gifts Medium Brown

Conlun Cat Scratcher Mat Sisal Cat Scratch Pad Rug Wall Scratchers for Indoor Kitten Scratching&Stretching Furniture Protector for Post&Sofas&Couch&Carpets&Floor Kitty Bithday Gifts Medium Brown

Conlun

$12.204.3★1,579 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly26%

“Cats Love It”

Quality-Overall9%

“Excellent product, as described”

Scratch Resistance9%

“Our cats won't scratch it”

Adhesion/Stickiness9%

“The adhesive was strong”

Value For Money7%

“Very affordable”

Durability5%

“Durable and good quality”

Strength5%

“Very strong”

Size-Overall4%

“The size is accurate to the listing”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product3%

“Product as described”

What buyers complain about

Adhesion/Stickiness25%

“Adhesive sucks”

Size-Overall10%

“Too small”

Value For Money8%

“Was pricey for what you get”

Durability5%

“Not as durable as I thought”

Ease Of Use4%

“Could Not Use”

Functionality-Overall4%

“Meh, doesn't function”

Smell3%

“it has a strong plastic smell”

Grip3%

“Slip slide and away”

Natural Resource Wastage2%

“Waste of money”

Thickness2%

“I would have liked the thickness”

Top return reasons

  • Size-Overall28%
  • Adhesion/Stickiness23%
  • Material Quality10%
  • Advertised Vs Actual Product9%
  • Color6%
  • Functionality-Overall5%
  • Quality-Overall3%
  • Value For Money2%
  • Defective Material/Parts2%
  • Thickness1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,969 tracked niches.