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cat scratcher refill

Skip it48/100

a small market ($60K/yr) — cat scratcher refill doesn't clear our bar today.

Market/yr

$60K

Growth (1y)

+162.5%

Products

43

Brands

36

was 24 a year ago

Sellers

52

Price range

$7.27–$34.98

Returns

0.7%

Rating

4.6★

48/100

Skip it

Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
72
×0.30
Competition
61
×0.20
Quality gap
32
×0.10
Returns
95
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +162.5% year over year.
2K783.5Prime Day '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.5×

Competition

13%AGYM
  • AGYM13%
  • engelalike11%
  • Best Pet Supplies10%
  • THAMIAO10%
  • Catinarla8%
  • FUKUMARU7%
  • Other (30 brands)40%

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them. 36 brands and 52 sellers compete here.

Brands

36 rising

was 24 a year ago

Sellers

52

Top 5 brand share

53%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 43 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly29%

“Cats love it”

Size-Overall13%

“True to size”

Value For Money13%

“Best Value”

Quality-Overall8%

“Good nice solid product”

Scratch Resistance7%

“Great scratchers for the price”

Durability7%

“They last a good time so good durability”

Advertised Vs Actual Product3%

“As advertised”

Ease Of Use3%

“Easy to use”

Strength2%

“Sturdy boards”

Fun/Entertainment Experience2%

“Favorite cat toy”

What buyers complain about

Size-Overall28%

“Didn't fit”

Durability11%

“Not very durable”

Thickness10%

“Thicker than I expected”

Quality-Overall8%

“so much cheaper than store bought for the same quality”

Value For Money5%

“little expensive”

Smell4%

“Some chemical smell”

Strength3%

“flimsy”

Advertised Vs Actual Product2%

“Not what is stated”

Adhesion/Stickiness2%

“No adhesive used to hold it together”

Assembly/Installation1%

“Difficult to put together”

Top return reasons

  • Size-Overall70%
  • Advertised Vs Actual Product6%
  • Thickness3%
  • Thin3%
  • Value For Money2%
  • Defective Material/Parts2%
  • Smell2%
  • Compatibility-Overall2%
  • Color2%
  • Functionality-Overall1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.