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cat scratch pad

Worth a look67/100

cat scratch pad shows low returns (0.9%), but strong incumbent ratings (4.5★) keeps it on the watch list.

Market/yr

$1.5M

Growth (1y)

+215.6%

Products

54

Brands

38

was 48 a year ago

Sellers

42

Price range

$7.03–$35.58

Returns

0.9%

Rating

4.5★

67/100

Worth a look

Scores 67/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns
Market size
42
×0.30
Growth
79
×0.30
Competition
87
×0.20
Quality gap
39
×0.10
Returns
93
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +215.6% year over year.
81K40KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 1.9×

Competition

9%TIMHAKA
  • TIMHAKA9%
  • FUKUMARU9%
  • Conlun8%
  • Amazon Basics7%
  • EHEYCIGA6%
  • ZOMISIA6%
  • Other (32 brands)55%

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen. 38 brands and 42 sellers compete here.

Brands

38 falling

was 48 a year ago

Sellers

42

Top 5 brand share

39%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 54 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly36%

“My Cats Approved”

Value For Money9%

“Great Deal”

Scratch Resistance8%

“No scratching”

Quality-Overall7%

“Amazing quality”

Size-Overall6%

“Accurate size”

Durability5%

“Durable material”

Strength4%

“The construction is nice and sturdy”

Assembly/Installation4%

“Easy assembly”

Fun/Entertainment Experience3%

“Fun times”

Advertised Vs Actual Product2%

“As Advertised”

What buyers complain about

Size-Overall25%

“Extremely small”

Durability9%

“Broke within a week”

Quality-Overall7%

“Cheap quality”

Value For Money6%

“The price is lower”

Assembly/Installation6%

“Difficult to put together”

Thickness5%

“Not that thick”

Strength4%

“Not sturdy”

Ease Of Cleaning3%

“Not an easy clean if that happens”

Adhesion/Stickiness2%

“Adhesive sucks”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

  • Size-Overall43%
  • Defective Material/Parts9%
  • Assembly/Installation8%
  • Advertised Vs Actual Product8%
  • Material Quality6%
  • Value For Money4%
  • Quality-Overall3%
  • Adhesion/Stickiness3%
  • Strength2%
  • Functionality-Overall2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,969 tracked niches.