cat scratch mat
Skip it51/100a small market ($53K/yr) — cat scratch mat doesn't clear our bar today.
Market/yr
$53K
Growth (1y)
+105.0%
Products
61
Brands
47
was 46 a year ago
Sellers
119
Price range
$4.00–$35.82
Returns
0.7%
Rating
4.6★
Skip it
Scored 51/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +105.0% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Nov · busiest ÷ quietest = 1.8×
Competition
- SmartyKat13%
- Hoiny12%
- FMP Brands6%
- Catinarla4%
- KitchenDine4%
- TIMHAKA4%
- Other (41 brands)57%
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen. 47 brands and 119 sellers compete here.
Brands
47 rising
was 46 a year ago
Sellers
119
Top 5 brand share
39%
Product shelf
All 61 tracked products in this niche.
Note Pads 4x6 Inch 6 Pack Blank Scratch Pads 50 Sheets Per Memo Pad for Writing White Pad of Paper Suit for Home Office and School Tear off Notepad Small Server Notebook
Hoiny
$6.994.7★962 reviews
FMP Brands 10 Pack Note Pads 4x6 100 Sheets Per Memo Pad Writing Scratch Pad Blank Notepad White Waitress Server Note Pads Paper Pad To Do Grocery List Small Notepads
FMP Brands
$14.954.6★1,273 reviews
SmartyKat Super Scratcher+ Double Wide with Catnip Infusion Technology Corrugate Cat Scratch Pad Reversible
SmartyKat
$10.834.6★301 reviews
8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play
Catinarla
$20.154.5★2,160 reviews
TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)
TIMHAKA
$10.114.5★4,668 reviews
Hoiny Note Pads 3x5 In 8 Pack Blank Notepad White Scratch Pads for Writing 50 Sheets Per Memo Pad for Jotting Down Quick Notes Pads of Paper for Grocery and Shopping Lists Small Server Notebook
Hoiny
$6.994.7★605 reviews
SmartyKat Super Scratcher Chaise Corrugated Cat Scratcher Catnip Infusion Technology - Brown One Size
SmartyKat
$17.294.6★886 reviews
AGYM Cat Scratcher 5 Packs in 1 Cardboard Box Cat Scratching Pad for Indoor Cats and Kitten Cat Scratch Pad to Protect Furniture Large Size
AGYM
$19.674.8★1,698 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cat Approved”
“Great Deal”
“Decent quality”
“cat stops scratching”
“Fits well”
“They are durable”
“As advertised”
“Fun for kids”
“Good and sturdy”
“Easy assembly”
What buyers complain about
“Actually Big”
“Falls apart easily”
“But instead I discovered these are made of thin flimsy material”
“Falls apart quickly - terrible quality”
“little expensive”
“Assembly a problem”
“Paper is thin”
“they are flimsy”
“Incorrect advertisement”
“Not an easy clean if that happens”
Top return reasons
- Size-Overall53%
- Advertised Vs Actual Product8%
- Defective Material/Parts6%
- Value For Money5%
- Assembly/Installation4%
- Material Quality3%
- Quality-Overall3%
- Paper Quality2%
- Strength2%
- Thin1%