cat milk
Skip it46/100a small market ($183K/yr) — cat milk doesn't clear our bar today.
Market/yr
$183K
Growth (1y)
+159.8%
Products
18
Brands
8
was 9 a year ago
Sellers
516
Price range
$3.82–$44.70
Returns
0.1%
Rating
4.4★
Skip it
Scored 46/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +159.8% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Mar, Aug, Dec · busiest ÷ quietest = 5.0×
Competition
- PetAg41%
- Choolip21%
- Whiskas17%
- The Honest Kitchen8%
- Hartz7%
- Fussie Cat3%
- Other (2 brands)4%
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 516 sellers compete here.
Brands
8 falling
was 9 a year ago
Sellers
516
Top 5 brand share
93%
Product shelf
All 18 tracked products in this niche.
Whiskas Catmilk Plus Drink for Cats and Kittens 24 Count 6.75 Ounces
Whiskas
$42.764.5★2,451 reviews
Pet-Ag Cat-Sip Real Milk - 8 oz 4 Pack - Ready-to-Feed Snack for Cats & Kittens - Easy to Digest with 99% Lactose-Free Low-Fat Grade A Milk - Encourages Hydration
PetAg
$12.904.3★1,811 reviews
Choolip Berry Good Milk for Cats & Dogs Lactose-Free Pet Milk Pouches Vet-Formulated Hydrating Drink with Cranberry CoQ10 Glucosamine & Omega-3 (200mL x 10 Pouches)
Choolip
$44.704.5★346 reviews
Pet-Ag Cat-Sip Real Milk Treat - 8 oz 6 Pack - Ready-to-Feed Snack for Cats & Kittens - Easy to Digest with 99% Lactose-Free Low-Fat Grade A Milk - Encourages Hydration - Promotes Eye & Heart Health
PetAg
$15.894.5★503 reviews
Choolip Berry Good Milk for Cats & Dogs Lactose-Free Pet Milk Pouches Vet-Formulated Hydrating Drink with Cranberry CoQ10 Glucosamine & Omega-3 (100mL x 8 Pouches)
Choolip
$26.704.5★346 reviews
The Honest Kitchen Human Grade Instant Goats Milk with Probiotics for Dogs and Cats 5.2 Ounces
The Honest Kitchen
$15.214.5★5,507 reviews
Hartz Powdered Kitten Milk Replacer Formula - 11Oz
Hartz
$11.334.6★5,850 reviews
PetAg Cat-Sip Real Milk - 8 oz 8 Pack - Ready-to-Feed Snack for Cats & Kittens - Easy to Digest with 99% Lactose-Free Low-Fat Grade A Milk - Encourages Hydration
PetAg
$32.444.3★1,811 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cat approved”
“the milk itself seemed to be of very high quality”
“The bottle is easy to open”
“She absolutely loves the taste”
“Great price too”
“Great Hydration Boost for Cats”
“I like the healthy ingredients”
“it has a sweet smell”
“Both dogs love the flavor”
“The carton is a good size”
What buyers complain about
“Overpriced”
“Diarrhea”
“I don't think it tastes like berries”
“the smell isn't strong”
“The ingredients are horrific”
“Curdled with use”
“The quality was subpar, rancid, sour and deep brown”
“I can rarely use the same flavor or mixture more than a few times before she refuses it”
“it didnt work”
“The color is a little weird and brownish,”
Top return reasons
- Functionality-Overall20%
- Escape Proof13%
- Smell13%
- Texture/Consistency-Overall10%
- Ingredients-Overall7%
- Color7%
- Defective Material/Parts7%
- Indigestion7%
- Size-Overall7%
- Advertised Vs Actual Product7%