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cat melatonin

Skip it50/100

a small market ($236K/yr) — cat melatonin doesn't clear our bar today.

Market/yr

$236K

Growth (1y)

+145.6%

Products

15

Brands

13

was 22 a year ago

Sellers

21

Price range

$10.19–$31.12

Returns

0.2%

Rating

4.0★

50/100

Skip it

Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
12
×0.30
Growth
70
×0.30
Competition
37
×0.20
Quality gap
81
×0.10
Returns
99
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +145.6% year over year.
6K3KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.5×

Competition

26%EDUZEBRA
  • EDUZEBRA26%
  • NaturVet15%
  • FHZRLP15%
  • Rocco & Roxie Supply Co.10%
  • WAGSOLOGY6%
  • VETIQ6%
  • Other (7 brands)22%

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 21 sellers compete here.

Brands

13 falling

was 22 a year ago

Sellers

21

Top 5 brand share

73%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 15 tracked products in this niche.

EDUZEBRA Cat Melatonin Melatonin for Cats Cat Sedative for Grooming Cat Sleep Aid Cat Calming Treats Anxiety Relief for Cats Support Restful Sleep for Your Cat

EDUZEBRA Cat Melatonin Melatonin for Cats Cat Sedative for Grooming Cat Sleep Aid Cat Calming Treats Anxiety Relief for Cats Support Restful Sleep for Your Cat

EDUZEBRA

$17.014.0★1,161 reviews

FHZRLP Cat Melatonin Melatonin for Cats Cat Tranquilizer to Anxiety Relief for Feline and Stressful Emotions in Kitten Cats Sleep Aid to Promote Relaxation and Entry into Sleep in Kitten

FHZRLP Cat Melatonin Melatonin for Cats Cat Tranquilizer to Anxiety Relief for Feline and Stressful Emotions in Kitten Cats Sleep Aid to Promote Relaxation and Entry into Sleep in Kitten

FHZRLP

$18.054.3★49 reviews

NaturVet Quiet Moments Calming Aid Cat Supplement Plus Melatonin Helps Reduce Stress in Cats for Pet Storm Anxiety Motion Sickness Grooming Separation Travel 50 Ct. Soft Chews

NaturVet Quiet Moments Calming Aid Cat Supplement Plus Melatonin Helps Reduce Stress in Cats for Pet Storm Anxiety Motion Sickness Grooming Separation Travel 50 Ct. Soft Chews

NaturVet

$10.453.4★3,419 reviews

Rocco & Roxie Cat Calming Treats with Melatonin for Cats Stress and Anxiety Relief Keep Calm for Grooming Travel or Vet Visits Aid Sleep with Organic Ashwagandha and GABA Chicken Flavored Chews

Rocco & Roxie Cat Calming Treats with Melatonin for Cats Stress and Anxiety Relief Keep Calm for Grooming Travel or Vet Visits Aid Sleep with Organic Ashwagandha and GABA Chicken Flavored Chews

Rocco & Roxie Supply Co.

$13.274.2★2,052 reviews

WAGSOLOGY Cat Melatonin Drops Liquid Melatonin for Cats for Grooming Travel and Vet Visits Calming Cat Sedative for Grooming Cat Sleep Aid Cat Melatonin Treats

WAGSOLOGY Cat Melatonin Drops Liquid Melatonin for Cats for Grooming Travel and Vet Visits Calming Cat Sedative for Grooming Cat Sleep Aid Cat Melatonin Treats

WAGSOLOGY

$10.574.0★39 reviews

VetIQ Cat Calming Treats with Melatonin for Stress Relief Organic Ashwagandha and GABA Chicken Flavored Cat Calming Chews 3.7oz

VetIQ Cat Calming Treats with Melatonin for Stress Relief Organic Ashwagandha and GABA Chicken Flavored Cat Calming Chews 3.7oz

VETIQ

$12.134.1★3,386 reviews

asusxcli Melatonin for Cats - Cat Calming Treats- Cat Sedative for Grooming - Helps to Support Restful Sleep for Your Cat - Cat Sleep Aid - Anxiety Relief for Cats

asusxcli Melatonin for Cats - Cat Calming Treats- Cat Sedative for Grooming - Helps to Support Restful Sleep for Your Cat - Cat Sleep Aid - Anxiety Relief for Cats

asusxcli

$19.094.1★337 reviews

Sentry Calming Chews for Cats Calming Aid Helps to Manage Stress With Pheromones That May Help Curb Destructive Behavior Calming Health Supplement for Cats 4 oz.

Sentry Calming Chews for Cats Calming Aid Helps to Manage Stress With Pheromones That May Help Curb Destructive Behavior Calming Health Supplement for Cats 4 oz.

Sentry

$10.194.2★4,094 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Soothing/Teething32%

“Calming treats”

Pet Friendly14%

“Cats love it”

Taste-Overall9%

“Great taste for my cat”

Quality-Overall7%

“Excellent product”

Ease Of Use6%

“Easy to use”

Value For Money5%

“Affordable”

Smell3%

“No weird smell”

Flavor3%

“helps calm them for trips flavor seems good”

Ease Of Chewing/Swallowing3%

“Calming chew”

Advertised Vs Actual Product2%

“AS ADVERTISED”

What buyers complain about

Functionality-Overall37%

“Does not work well”

Value For Money11%

“The price is just incredibly high for what you get”

Smell8%

“Smells weird”

Indigestion6%

“Dog began vomiting and diarrhea”

Taste-Overall6%

“Unfortunately, my cat would not eat them”

Size-Overall3%

“Theyre short”

Allergies2%

“He had allergies that were really terrible”

Durability2%

“did not last long”

Ease Of Use1%

“added difficulty getting in”

Quality-Overall1%

“Junk”

Top return reasons

  • Functionality-Overall43%
  • Defective Material/Parts14%
  • Advertised Vs Actual Product10%
  • Leak-Proof4%
  • Compatibility-Overall4%
  • Value For Money4%
  • Escape Proof3%
  • Flavor3%
  • Color2%
  • Smell2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.