cat litter mat
Launch it66/100cat litter mat clears our launch bar: a $6.5M/yr market growing +158.3% with returns at 1.6%.
Market/yr
$6.5M
Growth (1y)
+158.3%
Products
28
Brands
23
was 17 a year ago
Sellers
30
Price range
$5.63–$31.90
Returns
1.6%
Rating
4.5★
Launch it
Scored 66/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +158.3% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.3×
Competition
- Pieviev20%
- Powools15%
- GORILLA GRIP12%
- Amazon Basics9%
- Petinstinct9%
- Garoopion5%
- Other (17 brands)31%
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them. 23 brands and 30 sellers compete here.
Brands
23 rising
was 17 a year ago
Sellers
30
Top 5 brand share
64%
Product shelf
All 28 tracked products in this niche.
Pieviev Cat Litter Mat Double Layer Waterproof Urine Proof Trapping Mat 1 Pack (Gray 24x15 Inch (Pack of 1))
Pieviev
$13.034.4★73,369 reviews
GORILLA GRIP Cat Litter Box Mat Cushioned Coil Mesh Litter Trapping Mats Scatter Control Supplies for Less Mess Phthalate Free Ultra Deep Catch Grooves Rinse or Vacuum to Clean 24x17 Gray
GORILLA GRIP
$12.374.5★53,424 reviews
Cat Litter Mat - 23.2 x 14.6 Small Litter Trapping Mat Easy to Clean Litter Box Mat Waterproof Urine-Proof Non-Slip Cat Toilet Training Systems Accessories Grey
Powools
$8.134.4★5,106 reviews
Amazon Basics Less-Mess Litter Trapping Cat Litter Box Mat Soft on Kitty Paws Waterproof Scatter Control 24 x 35 Grey
Amazon Basics
$12.544.5★19,680 reviews
Petinstinct Cat Litter Mat Double Layer Honeycomb Cat Litter Trapping Mat Non Slip Waterproof Urine Proof Cat Litter Box Mat for Floor Kitty Litter Rug Cat Supplies Black 24x18 Inches
Petinstinct
$13.474.4★1,131 reviews
Cat Litter Mat Compact Size 23.6x14.6 for Small Spaces Upgrade Waterproof Leakproof Back Layer Honeycomb Trapping Mat Washable Easy to Clean Scatter Control Kitty Litter Matt Black
Polarduck
$6.394.3★24,207 reviews
Pieviev Cat Litter Mat Double Layer Waterproof Urine Proof Trapping Mat 1 Pack (Gray 30x24 Inch (Pack of 1))
Pieviev
$23.454.4★73,369 reviews
Conlun Cat Litter Mat Litter Trapping Mat Premium Durable PVC Grid Mesh with Scatter Control Non-slip Less Waste Cat Litter Box Mat Soft on Kittys Paws Urine Waterproof 24 x 17 Grey
Conlun
$7.164.4★7,826 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“cleans up easily”
“Excellent product”
“Better than expected”
“Love the size”
“Great value”
“Easy to use”
“The material seems to be very durable”
“Cat approved”
“The mat is sturdy”
“Great Aesthetic Option”
What buyers complain about
“Smaller than a litter box”
“Hard to clean”
“Also the quality in general is just not worth the price point in my opinion”
“Doesn't work”
“smelled like urine”
“This isnt durable at all”
“Way too expensive for what you actually get”
“thin material”
“No gripper on bottom and slides everywhere”
“Cheap material”
Top return reasons
- Size-Overall67%
- Material Quality6%
- Advertised Vs Actual Product5%
- Functionality-Overall4%
- Quality-Overall3%
- Value For Money2%
- Color2%
- Smell1%
- Strength1%
- Escape Proof1%