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cat gravy

Worth a look62/100

cat gravy shows low returns (0.0%), but a small market ($1.0M/yr) keeps it on the watch list.

Market/yr

$1.0M

Growth (1y)

+225.1%

Products

45

Brands

15

was 15 a year ago

Sellers

68

Price range

$4.82–$35.08

Returns

0.0%

Rating

4.5★

62/100

Worth a look

Scores 62/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns
Market size
34
×0.30
Growth
80
×0.30
Competition
71
×0.20
Quality gap
41
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +225.1% year over year.
13K6KPrime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: May, Jun · busiest ÷ quietest = 1.6×

Competition

62%Delectables
  • Delectables62%
  • Friskies13%
  • altira5%
  • Fancy Feast4%
  • INABA3%
  • Weruva2%
  • Other (9 brands)11%

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 68 sellers compete here.

Brands

15 flat

was 15 a year ago

Sellers

68

Top 5 brand share

87%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 45 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly51%

“Kitty Approved”

Taste-Overall10%

“My cats love the food”

Flavor6%

“The flavor is clean”

Quality-Overall6%

“Overall, it seems to be good stuff and my cats like it”

Value For Money5%

“Money well spent”

Ease Of Use3%

“Easy to open”

Moist/Dry2%

“Good addition to dry food”

Smell2%

“it doesnt smell bad at all”

Advertised Vs Actual Product2%

“Works as advertised great for my cat”

Fun/Entertainment Experience1%

“They really enjoy them”

What buyers complain about

Value For Money23%

“Little expensive”

Smell16%

“Strong odor”

Taste-Overall7%

“Bad taste”

Indigestion4%

“Diarrhea”

Flavor4%

“Not a single flavor”

Size-Overall4%

“The packages are very small”

Moist/Dry2%

“is tasteless and dry”

Ingredients-Overall2%

“Come to find out those other broths have weird ingredients like cranberry/orange juice that she evidently is not fond of”

Thickness2%

“Its thicker than I expected”

Ease Of Use2%

“its difficult to get all of the food out”

Top return reasons

  • Flavor30%
  • Smell8%
  • Indigestion7%
  • Ingredients-Overall6%
  • Leak-Proof6%
  • Texture/Consistency-Overall6%
  • Advertised Vs Actual Product5%
  • Size-Overall4%
  • Value For Money4%
  • Defective Material/Parts4%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.2% median returns across 13,649 tracked niches.