cat food
Launch it82/100cat food clears our launch bar: a $78.2M/yr market growing +196.8% with returns at 0.0%.
Market/yr
$78.2M
Growth (1y)
+196.8%
Products
62
Brands
11
was 15 a year ago
Sellers
183
Price range
$4.84–$39.09
Returns
0.0%
Rating
4.7★
Launch it
Scored 82/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +196.8% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.5×
Competition
- Friskies33%
- Meow Mix20%
- Fancy Feast18%
- Purina Cat Chow7%
- Purina ONE6%
- Sheba5%
- Other (5 brands)10%
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen. 11 brands and 183 sellers compete here.
Brands
11 falling
was 15 a year ago
Sellers
183
Top 5 brand share
85%
Product shelf
All 62 tracked products in this niche.
Meow Mix Original Choice Dry Cat Food 6.3 Pound Bag
Meow Mix
$8.904.7★52,050 reviews
Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag
Friskies
$19.184.7★28,861 reviews
Purina Friskies Wet Cat Food Variety Pack Tasty Treasures Prime Filets (With Ocean Fish and Tuna With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
Friskies
$9.384.7★25,605 reviews
Meow Mix Gravy Bursts Savory Chicken Flavor Mix Gravy Filled Dry Cat Food 3 lb. Bag
Meow Mix
$5.344.7★5,589 reviews
Purina Cat Chow Naturals With Added Vitamins Minerals and Nutrients Dry Cat Food Naturals Original - 13 lb. Bag
Purina Cat Chow
$16.404.8★19,923 reviews
Purina Friskies Gravy Swirlers With Flavors of Chicken Salmon and Gravy Dry Cat Food - 3.15 lb. Bag
Friskies
$4.844.7★37,042 reviews
Purina Friskies Wet Cat Food Variety Pack Shreds With Beef Turkey and Cheese Dinner Chicken and Salmon Dinner and With Ocean Whitefish and Tuna - (Pack of 40) 5.5 oz. Cans
Friskies
$30.074.7★29,202 reviews
Meow Mix Savory Morsels Seafood Favorites Variety Pack 2.75 oz Can (12 Pack)
Meow Mix
$7.654.6★7,021 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cat Approved”
“Decent price”
“Great Food”
“the quality is consistent”
“Great variety of flavors”
“Good portion size”
“Easy to open”
“Fresh and moist”
“Smells fresh”
“As advertised”
What buyers complain about
“Smells like fish”
“Vomiting”
“It is a little expensive though”
“Inconsistent quality”
“Leaked”
“Not perfect size”
“The cans do not have the right amount of flavors”
“Difficult to Open”
“Horrible ingredients”
“Old and stale”
Top return reasons
- Flavor24%
- Value For Money14%
- Smell8%
- Size-Overall7%
- Leak-Proof7%
- Advertised Vs Actual Product7%
- Indigestion5%
- Moist/Dry3%
- Taste-Overall3%
- Stale/Rotten/Spoiled3%