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cat donut

Worth a look54/100

cat donut shows a fragmented shelf (top 5 take 33% of clicks), but a small market ($270K/yr) keeps it on the watch list.

Market/yr

$270K

Growth (1y)

+191.5%

Products

46

Brands

33

was 30 a year ago

Sellers

38

Price range

$7.28–$72.26

Returns

4.2%

Rating

4.5★

54/100

Worth a look

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
13
×0.30
Growth
76
×0.30
Competition
81
×0.20
Quality gap
40
×0.10
Returns
66
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +191.5% year over year.
31K16KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Competition

12%PLIISLUP
  • PLIISLUP12%
  • MEOWFIA12%
  • LE SURE9%
  • Hpetppy6%
  • WINDRACING5%
  • pesen5%
  • Other (27 brands)51%

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen. 33 brands and 38 sellers compete here.

Brands

33 rising

was 30 a year ago

Sellers

38

Top 5 brand share

44%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 46 tracked products in this niche.

Large Cat Tunnel Bed for Indoor Cats with 3 Toys Scratch Resistant Donut Cat Bed Up to 30 Lbs (L 24x24x11 Dark Grey)

Large Cat Tunnel Bed for Indoor Cats with 3 Toys Scratch Resistant Donut Cat Bed Up to 30 Lbs (L 24x24x11 Dark Grey)

PLIISLUP

$46.394.5★2,346 reviews

Lesure Cat Tunnel Bed for Indoor Cats - Cute Cat Donut Tunnel Toys for Small Large Cats with Washable Circle Cushion Round Pet Peekaboo Cave Toy for Kitten/Puppy/Rabbit Standard Cozy Clouds Blue

Lesure Cat Tunnel Bed for Indoor Cats - Cute Cat Donut Tunnel Toys for Small Large Cats with Washable Circle Cushion Round Pet Peekaboo Cave Toy for Kitten/Puppy/Rabbit Standard Cozy Clouds Blue

LE SURE

$32.864.7★1,147 reviews

Hpetppy Cat Cone Collar Soft Cat Recovery Collar for Wound Healing Cute Donut Adjustable Kitten Cones to Stop Licking Comfortable Lightweight Neck Elizabethan Collars for Kittens After Surgery

Hpetppy Cat Cone Collar Soft Cat Recovery Collar for Wound Healing Cute Donut Adjustable Kitten Cones to Stop Licking Comfortable Lightweight Neck Elizabethan Collars for Kittens After Surgery

Hpetppy

$9.284.3★3,764 reviews

Cat Caves for Indoor Cats Large Cat Tunnel for Multiple & Large Cats Scratch Detachable Peekaboo Cat Cave Bed Kitten Donut Kitty Hideaway Up to 45 Lbs

Cat Caves for Indoor Cats Large Cat Tunnel for Multiple & Large Cats Scratch Detachable Peekaboo Cat Cave Bed Kitten Donut Kitty Hideaway Up to 45 Lbs

Heeyoo

$32.294.4★286 reviews

LovIntry 8-Shaped Large Cat Tunnel Bed for Indoor Cats Infinite Circulation Peekaboo Cat Cave with 12 Toy Balls Cat Donut Tunnel for Cats up to 30 Pounds (Dark Grey L 38x24x11in)

LovIntry 8-Shaped Large Cat Tunnel Bed for Indoor Cats Infinite Circulation Peekaboo Cat Cave with 12 Toy Balls Cat Donut Tunnel for Cats up to 30 Pounds (Dark Grey L 38x24x11in)

LovIntry

$47.664.6★594 reviews

Pesen Cat Tunnel Bed with Soft Cushion Cat Toys for Indoor Cats Enhance Bonding Between Pets and Owners Encourage Exploration and Satisfy Natural Instincts for Kittens Dogs and Rabbits

Pesen Cat Tunnel Bed with Soft Cushion Cat Toys for Indoor Cats Enhance Bonding Between Pets and Owners Encourage Exploration and Satisfy Natural Instincts for Kittens Dogs and Rabbits

pesen

$25.564.5★146 reviews

Cat Tunnel Bed for Indoor Cats Cat Donut Tunnel Toy with Washable Circle Cushion Blackout Tent Multifunctional Playground Toys Hideplace for Kitty Puppy Rabbit Ferret

Cat Tunnel Bed for Indoor Cats Cat Donut Tunnel Toy with Washable Circle Cushion Blackout Tent Multifunctional Playground Toys Hideplace for Kitty Puppy Rabbit Ferret

WINDRACING

$26.134.5★162 reviews

Peekaboo Cat Cave Donut - Cat Tunnel Bed for Indoor Cats Cute Patterns Hideaway for Multiple & Large Cats Scratch-Resistant (Dark Gray)

Peekaboo Cat Cave Donut - Cat Tunnel Bed for Indoor Cats Cute Patterns Hideaway for Multiple & Large Cats Scratch-Resistant (Dark Gray)

MEOWFIA

$42.504.6★2,866 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly27%

“Cat Approved”

Comfort-Overall10%

“Looks comfortable”

Soft Feel9%

“Amazingly soft”

Quality-Overall8%

“The build quality is great”

Size-Overall7%

“Sizing chart is accurate”

Fun/Entertainment Experience6%

“Fun times”

Value For Money5%

“Great value”

Durability3%

“durable material”

Ease Of Use3%

“Easy to put on”

Strength2%

“the material is very sturdy”

What buyers complain about

Size-Overall21%

“too large”

Durability6%

“I expected it to be far more durable”

Quality-Overall5%

“Complete garbage”

Functionality-Overall4%

“it doesn't work as intended”

Value For Money4%

“It was fairly expensive”

Assembly/Installation4%

“worst thing ever to try and put together”

Ease Of Use3%

“Easily comes off”

Strength3%

“not sturdy”

Advertised Vs Actual Product2%

“Bad advertising”

Escape Proof2%

“My little Houdini escaped in like 30 seconds”

Top return reasons

  • Size-Overall66%
  • Advertised Vs Actual Product6%
  • Escape Proof4%
  • Functionality-Overall4%
  • Material Quality4%
  • Value For Money2%
  • Quality-Overall2%
  • Color1%
  • Shape/Style1%
  • Compatibility-Overall1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,265 tracked niches.