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cat diarrhea medicine

Skip it49/100

a small market ($396K/yr) — cat diarrhea medicine doesn't clear our bar today.

Market/yr

$396K

Growth (1y)

+166.3%

Products

17

Brands

16

was 14 a year ago

Sellers

30

Price range

$7.01–$32.92

Returns

0.1%

Rating

4.4★

49/100

Skip it

Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
20
×0.30
Growth
73
×0.30
Competition
29
×0.20
Quality gap
52
×0.10
Returns
99
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +166.3% year over year.
9K5KPrime Day '25Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Oct, Nov · busiest ÷ quietest = 3.0×

Competition

23%Nutri-Vet
  • Nutri-Vet23%
  • FLORA-PECTIN16%
  • Pro Plan Veterinary Diets16%
  • NaturVet9%
  • Vetoquinol8%
  • Doctor By7%
  • Other (10 brands)21%

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack. 16 brands and 30 sellers compete here.

Brands

16 rising

was 14 a year ago

Sellers

30

Top 5 brand share

72%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 17 tracked products in this niche.

Nutri-Vet Anti-Diarrhea Liquid for Cats Gentle Formula with Pectin and Kaolin Soothes Upset Stomach and Irritated GI Tract Slows Stool Passage Cat Essentials Detoxifies Bacterial Toxins 4oz

Nutri-Vet Anti-Diarrhea Liquid for Cats Gentle Formula with Pectin and Kaolin Soothes Upset Stomach and Irritated GI Tract Slows Stool Passage Cat Essentials Detoxifies Bacterial Toxins 4oz

Nutri-Vet

$10.794.1★3,317 reviews

FLORA-PECTIN Oral Paste for Dogs & Cats-Helps Reduce Occasional Loose Stool & Diarrhea Balance Gut pH Support Normal Digestion & Intestinal Flora-Fast Acting (15 CC - Tasty Chicken Flavor)

FLORA-PECTIN Oral Paste for Dogs & Cats-Helps Reduce Occasional Loose Stool & Diarrhea Balance Gut pH Support Normal Digestion & Intestinal Flora-Fast Acting (15 CC - Tasty Chicken Flavor)

FLORA-PECTIN

$15.444.5★730 reviews

Pro Plan Veterinary Diets FortiFlora Daily Probiotic Powder Supplement for Cats with Digestive Support and Immune System for Occasional Diarrhea

Pro Plan Veterinary Diets FortiFlora Daily Probiotic Powder Supplement for Cats with Digestive Support and Immune System for Occasional Diarrhea

Pro Plan Veterinary Diets

$29.394.7★20,061 reviews

NaturVet Anti-Diarrhea Liquid Pet Supplement Plus Kaolin Helps Alleviate Discomfort Cramping Irritation from Diarrhea for Dogs Cats Great Taste 8 Oz.

NaturVet Anti-Diarrhea Liquid Pet Supplement Plus Kaolin Helps Alleviate Discomfort Cramping Irritation from Diarrhea for Dogs Cats Great Taste 8 Oz.

NaturVet

$13.424.3★1,200 reviews

Doctor By Cat Biome Probiotics for cats Anti Diarrhea Feline Gut & Digestive Support Immune Health Sensitive Stomach Constipation with L. plantarum+Prebiotics 30 Lickable Formula Individually Packaged

Doctor By Cat Biome Probiotics for cats Anti Diarrhea Feline Gut & Digestive Support Immune Health Sensitive Stomach Constipation with L. plantarum+Prebiotics 30 Lickable Formula Individually Packaged

Doctor By

$32.924.3★296 reviews

Vetoquinol Pro-Pectalin - Supports Digestive System & Stool Firmness for Dogs & Cats - Probiotic Supplement for Intestinal Support - for All Breeds 15cc

Vetoquinol Pro-Pectalin - Supports Digestive System & Stool Firmness for Dogs & Cats - Probiotic Supplement for Intestinal Support - for All Breeds 15cc

Vetoquinol

$22.104.5★6,994 reviews

Under the Weather Cat Diarrhea Medicine with Pectin and Kaolin | Fast Acting Anti Diarrhea Liquid for Cats | Soothe Your Pets Upset Stomach - 4 oz Bottle

Under the Weather Cat Diarrhea Medicine with Pectin and Kaolin | Fast Acting Anti Diarrhea Liquid for Cats | Soothe Your Pets Upset Stomach - 4 oz Bottle

Under the Weather

$16.764.1★575 reviews

Nutramax Proviable Probiotics for Small Dogs and Cats Diarrhea Support Kit Digestive Health Supplement with Multiple Strains of Bacteria Plus Prebiotics Kaolin and Pectin 15 ml Paste and 10 Capsules

Nutramax Proviable Probiotics for Small Dogs and Cats Diarrhea Support Kit Digestive Health Supplement with Multiple Strains of Bacteria Plus Prebiotics Kaolin and Pectin 15 ml Paste and 10 Capsules

Nutramax Laboratories

$24.314.7★5,688 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly16%

“Happy pets”

Quality-Overall15%

“Very good product for my needs”

Taste-Overall11%

“Great tasting”

Ease Of Use10%

“Easy to use”

Flavor8%

“The cat really likes the flavor”

Value For Money6%

“Worth every penny”

Advertised Vs Actual Product5%

“Works EXACTLY AS STATED”

Ease Of Chewing/Swallowing3%

“Easy to feed”

Time Taken3%

“Worked fast”

Ingredients-Overall2%

“The ingredient list is impressive”

What buyers complain about

Indigestion21%

“had tummy issues”

Functionality-Overall13%

“Did not work well”

Value For Money12%

“can't be certain, pricey”

Smell7%

“Smells like plastic chemicals”

Taste-Overall6%

“My cat wont even taste it- not what i expected”

Size-Overall3%

“The packets are therefore a bit larger”

Allergies3%

“SEVERE ALLERGIC REACTION”

Advertised Vs Actual Product2%

“False advertising”

Ease Of Use2%

“Not usable”

Quality-Overall1%

“Total garbage”

Top return reasons

  • Functionality-Overall22%
  • Value For Money11%
  • Defective Material/Parts11%
  • Leak-Proof11%
  • Product Condition11%
  • Indigestion11%
  • Ease Of Chewing/Swallowing6%
  • Instructions/User Manual/Troubleshooting6%
  • Escape Proof6%
  • Advertised Vs Actual Product6%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,969 tracked niches.