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cat collar

Launch it70/100

cat collar clears our launch bar: a $2.1M/yr market growing +238.9% with returns at 1.8%.

Market/yr

$2.1M

Growth (1y)

+238.9%

Products

80

Brands

62

was 59 a year ago

Sellers

121

Price range

$3.83–$54.53

Returns

1.8%

Rating

4.5★

70/100

Launch it

Scored 70/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
50
×0.30
Growth
81
×0.30
Competition
87
×0.20
Quality gap
44
×0.10
Returns
86
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +238.9% year over year.
194K97KJul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.3×

Competition

7%FYEQYAOU
  • FYEQYAOU7%
  • Extodry7%
  • Giecooh5%
  • Yizepet5%
  • Taglory5%
  • zulinlong5%
  • Other (56 brands)66%

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen. 62 brands and 121 sellers compete here.

Brands

62 rising

was 59 a year ago

Sellers

121

Top 5 brand share

30%

#ProductBrandPriceRatingReviewsClick shareTrend
1
2 Pack Cotton Breakaway Cat Collar Pink Strawberries and White Heart Shaped Pendant Cute Kitten Cat Collar with Bell2 Pack Cotton Breakaway Cat Collar Pink Strawberries and White Heart Shaped Pendant Cute Kitten Cat Collar with Bell
FYEQYAOU$7.944.6★2,0807%falling
2
12 Pack Reflective-Breakaway Cat Collars with Bells Safety Buckle Kitten Collar with Name Tag Adjustable Ideal for Girl Cats Male Cats Pet Supplies Stuff Accessories(12 Colors & 2 ID Tags)12 Pack Reflective-Breakaway Cat Collars with Bells Safety Buckle Kitten Collar with Name Tag Adjustable Ideal for Girl Cats Male Cats Pet Supplies Stuff Accessories(12 Colors & 2 ID Tags)
Extodry$8.724.6★14,2936%rising
3
Giecooh Cat Collars for Boy Cats 2 Pack Breakaway Cotton Kitten Collar with Bells and Removable Charms Cute Dinosaurs ShapedGiecooh Cat Collars for Boy Cats 2 Pack Breakaway Cotton Kitten Collar with Bells and Removable Charms Cute Dinosaurs Shaped
Giecooh$6.964.6★6705%rising
4
Yizepet Cat Collars with Bells Breakaway Kitten Collar Cute Kitty Collar Pet Supplies AccessoriesYizepet Cat Collars with Bells Breakaway Kitten Collar Cute Kitty Collar Pet Supplies Accessories
Yizepet$5.764.7★6,1695%flat
5
Babole Pet 2 Pack Pink Cat Collars - Spring Summer Breakaway Cat Collar with Bell Bow and Flower Pendant Adjustable Kitten Collars for Girl Cats Cute Pink Plaid &BowBabole Pet 2 Pack Pink Cat Collars - Spring Summer Breakaway Cat Collar with Bell Bow and Flower Pendant Adjustable Kitten Collars for Girl Cats Cute Pink Plaid &Bow
Babole Pet$8.554.7★1954%rising
6
CollarDirect Leather Cat Collar with Removable Bell Safety Elastic Strap (Breakaway Alternative) Kitten Collar for Small & Big Boy & Girl CatsCollarDirect Leather Cat Collar with Removable Bell Safety Elastic Strap (Breakaway Alternative) Kitten Collar for Small & Big Boy & Girl Cats
CollarDirect$9.324.4★18,4194%rising
7
zulinlong 2 Pack Breakaway Cat Collars with Bells Reflective Design and Claw Print Design Safety Buckle Kitten Collars Adjustable from 7.5 to 12.5 Inches (Sky Blue)zulinlong 2 Pack Breakaway Cat Collars with Bells Reflective Design and Claw Print Design Safety Buckle Kitten Collars Adjustable from 7.5 to 12.5 Inches (Sky Blue)
zulinlong$4.204.4★8533%rising
8
Jigichu 6 Pack Reflective Cat Collar with Bell Breakaway and Safe Collars for Cats Nylon Pet Collar Mixed Colors Adjustable19-32cmJigichu 6 Pack Reflective Cat Collar with Bell Breakaway and Safe Collars for Cats Nylon Pet Collar Mixed Colors Adjustable19-32cm
Jigichu$5.714.5★4993%rising
9
Taglory Reflective Cat Collar Breakaway with Bell High Visibility Night Strip Lightweight Adjustable Nylon Collar for Boy Girl Cats 2 Pack 7.5-12.5 Inch TurquoiseTaglory Reflective Cat Collar Breakaway with Bell High Visibility Night Strip Lightweight Adjustable Nylon Collar for Boy Girl Cats 2 Pack 7.5-12.5 Inch Turquoise
Taglory$6.794.4★24,1873%rising
10
Faygarsle 2 Pack Blueberry Banana Pattern Cat Collars Breakaway Safety Collar with Bell Spring Summer Design for Girl Cats Yellow Light BlueFaygarsle 2 Pack Blueberry Banana Pattern Cat Collars Breakaway Safety Collar with Bell Spring Summer Design for Girl Cats Yellow Light Blue
Faygarsle$8.934.7★1742%rising
11
Dgerp Airtag Cat Collar Breakaway Reflective Kitten Collar with Apple Air Tag Holder and Bell for Girl Boy Cats 0.4 Inches in Width and Lightweight(Black)Dgerp Airtag Cat Collar Breakaway Reflective Kitten Collar with Apple Air Tag Holder and Bell for Girl Boy Cats 0.4 Inches in Width and Lightweight(Black)
Dgerp$7.664.2★12,4462%falling
12
Taglory Reflective Cat Collar Breakaway with Bell High Visibility Night Strip Lightweight Adjustable Nylon Collar for Boy Girl Cats 2 Pack 7.5-12.5 Inch OrangeTaglory Reflective Cat Collar Breakaway with Bell High Visibility Night Strip Lightweight Adjustable Nylon Collar for Boy Girl Cats 2 Pack 7.5-12.5 Inch Orange
Taglory$6.824.4★24,1872%rising
13
Baeuppit 2PCS Breakaway Cat Collars with Bell Moons Stars Cute Kitty Adjustable Safe Kitten Collars with Pendant Glow in The Dark(Black&Purple)Baeuppit 2PCS Breakaway Cat Collars with Bell Moons Stars Cute Kitty Adjustable Safe Kitten Collars with Pendant Glow in The Dark(Black&Purple)
Baeuppit$7.994.6★5,0312%falling
14
THAIN Leather Cat Collar with Bell Breakaway- Adjustable Durable Retro Bell fit Most Cats and Kittens (Brown)THAIN Leather Cat Collar with Bell Breakaway- Adjustable Durable Retro Bell fit Most Cats and Kittens (Brown)
THAIN$8.994.5★2212%rising
15
2 Pack Cotton Breakaway Cat Collar with Bell Yellow&Green Flowers Pendant Cute Kitten Cat Collar Suitable for Girls and Boys2 Pack Cotton Breakaway Cat Collar with Bell Yellow&Green Flowers Pendant Cute Kitten Cat Collar Suitable for Girls and Boys
Liugjiau$6.884.4★3,0542%flat

Product shelf

All 80 tracked products in this niche.

2 Pack Cotton Breakaway Cat Collar Pink Strawberries and White Heart Shaped Pendant Cute Kitten Cat Collar with Bell

2 Pack Cotton Breakaway Cat Collar Pink Strawberries and White Heart Shaped Pendant Cute Kitten Cat Collar with Bell

FYEQYAOU

$7.944.6★2,080 reviews

12 Pack Reflective-Breakaway Cat Collars with Bells Safety Buckle Kitten Collar with Name Tag Adjustable Ideal for Girl Cats Male Cats Pet Supplies Stuff Accessories(12 Colors & 2 ID Tags)

12 Pack Reflective-Breakaway Cat Collars with Bells Safety Buckle Kitten Collar with Name Tag Adjustable Ideal for Girl Cats Male Cats Pet Supplies Stuff Accessories(12 Colors & 2 ID Tags)

Extodry

$8.724.6★14,293 reviews

Giecooh Cat Collars for Boy Cats 2 Pack Breakaway Cotton Kitten Collar with Bells and Removable Charms Cute Dinosaurs Shaped

Giecooh Cat Collars for Boy Cats 2 Pack Breakaway Cotton Kitten Collar with Bells and Removable Charms Cute Dinosaurs Shaped

Giecooh

$6.964.6★670 reviews

Yizepet Cat Collars with Bells Breakaway Kitten Collar Cute Kitty Collar Pet Supplies Accessories

Yizepet Cat Collars with Bells Breakaway Kitten Collar Cute Kitty Collar Pet Supplies Accessories

Yizepet

$5.764.7★6,169 reviews

Babole Pet 2 Pack Pink Cat Collars - Spring Summer Breakaway Cat Collar with Bell Bow and Flower Pendant Adjustable Kitten Collars for Girl Cats Cute Pink Plaid &Bow

Babole Pet 2 Pack Pink Cat Collars - Spring Summer Breakaway Cat Collar with Bell Bow and Flower Pendant Adjustable Kitten Collars for Girl Cats Cute Pink Plaid &Bow

Babole Pet

$8.554.7★195 reviews

CollarDirect Leather Cat Collar with Removable Bell Safety Elastic Strap (Breakaway Alternative) Kitten Collar for Small & Big Boy & Girl Cats

CollarDirect Leather Cat Collar with Removable Bell Safety Elastic Strap (Breakaway Alternative) Kitten Collar for Small & Big Boy & Girl Cats

CollarDirect

$9.324.4★18,419 reviews

zulinlong 2 Pack Breakaway Cat Collars with Bells Reflective Design and Claw Print Design Safety Buckle Kitten Collars Adjustable from 7.5 to 12.5 Inches (Sky Blue)

zulinlong 2 Pack Breakaway Cat Collars with Bells Reflective Design and Claw Print Design Safety Buckle Kitten Collars Adjustable from 7.5 to 12.5 Inches (Sky Blue)

zulinlong

$4.204.4★853 reviews

Jigichu 6 Pack Reflective Cat Collar with Bell Breakaway and Safe Collars for Cats Nylon Pet Collar Mixed Colors Adjustable19-32cm

Jigichu 6 Pack Reflective Cat Collar with Bell Breakaway and Safe Collars for Cats Nylon Pet Collar Mixed Colors Adjustable19-32cm

Jigichu

$5.714.5★499 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“the quality felt solid”

Value For Money10%

“Great Deal”

Size-Overall9%

“Fit well”

Collar Quality9%

“Amazing collar”

Color7%

“Beautiful colors”

Comfort-Overall6%

“Comfortable for Kitty”

Ease Of Use5%

“easy to apply”

Advertised Vs Actual Product5%

“As advertised”

Durability4%

“Cute and durable”

Pet Friendly4%

“is comfortable for my cat”

What buyers complain about

Durability19%

“Break easily”

Size-Overall12%

“Very Long”

Functionality-Overall9%

“Doesnt really work very well”

Allergies7%

“Irritating”

Quality-Overall6%

“Cheap quality”

Ease Of Use5%

“Extremely hard to open”

Value For Money5%

“I can only afford this price”

Escape Proof3%

“Easy to escape from”

Smell2%

“Product smells like chemicals”

Color2%

“their a little faded”

Top return reasons

  • Size-Overall67%
  • Functionality-Overall6%
  • Advertised Vs Actual Product5%
  • Escape Proof4%
  • Value For Money3%
  • Quality-Overall2%
  • Color1%
  • Ease Of Use1%
  • Defective Material/Parts1%
  • Material Quality1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.