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cat calming treats

Worth a look58/100

cat calming treats shows low returns (0.0%), but a small market ($991K/yr) keeps it on the watch list.

Market/yr

$991K

Growth (1y)

+174.1%

Products

18

Brands

16

was 16 a year ago

Sellers

530

Price range

$3.48–$33.45

Returns

0.0%

Rating

3.9★

58/100

Worth a look

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
33
×0.30
Growth
74
×0.30
Competition
38
×0.20
Quality gap
87
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +174.1% year over year.
24K12KPrime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jun · busiest ÷ quietest = 1.7×

Competition

24%Sentry
  • Sentry24%
  • Pet Honesty22%
  • Pro Plan Veterinary Diets8%
  • Rocco & Roxie Supply Co.8%
  • Get Naked5%
  • Zesty Paws5%
  • Other (10 brands)28%

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 16 brands and 530 sellers compete here.

Brands

16 flat

was 16 a year ago

Sellers

530

Top 5 brand share

67%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 18 tracked products in this niche.

Sentry Calming Chews for Cats Calming Aid Helps to Manage Stress With Pheromones That May Help Curb Destructive Behavior Calming Health Supplement for Cats 4 oz.

Sentry Calming Chews for Cats Calming Aid Helps to Manage Stress With Pheromones That May Help Curb Destructive Behavior Calming Health Supplement for Cats 4 oz.

Sentry

$10.194.2★4,094 reviews

Cat Calming Treats for Anxiety Relief - Dual Texture Crunchy Creamy Calming Chews for Cats - Feline Stress Relief Behavior Support for Travel Vet Visits Grooming Separation Anxiety (30-Day Supply)

Cat Calming Treats for Anxiety Relief - Dual Texture Crunchy Creamy Calming Chews for Cats - Feline Stress Relief Behavior Support for Travel Vet Visits Grooming Separation Anxiety (30-Day Supply)

Pet Honesty

$14.394.2★3,696 reviews

Pro Plan Veterinary Diets Calming Care Cat Supplements Probiotic Powder for Behavioral Support 30-Count Box

Pro Plan Veterinary Diets Calming Care Cat Supplements Probiotic Powder for Behavioral Support 30-Count Box

Pro Plan Veterinary Diets

$31.124.4★2,210 reviews

Rocco & Roxie Cat Calming Treats with Melatonin for Cats Stress and Anxiety Relief Keep Calm for Grooming Travel or Vet Visits Aid Sleep with Organic Ashwagandha and GABA Chicken Flavored Chews

Rocco & Roxie Cat Calming Treats with Melatonin for Cats Stress and Anxiety Relief Keep Calm for Grooming Travel or Vet Visits Aid Sleep with Organic Ashwagandha and GABA Chicken Flavored Chews

Rocco & Roxie Supply Co.

$13.274.2★2,052 reviews

Get Naked Cat Calming Treats | Crunchy Salmon & Cheese Flavor | Feline Anxiety Relief & Stress Control | Grain-Free Cat Calming Product | Made in USA 2.5 oz

Get Naked Cat Calming Treats | Crunchy Salmon & Cheese Flavor | Feline Anxiety Relief & Stress Control | Grain-Free Cat Calming Product | Made in USA 2.5 oz

Get Naked

$6.184.0★673 reviews

Zesty Paws Calming Chews for Cats - Composure & Relaxation for Everyday Stress & Separation - with Ashwagandha Organic Chamomile L-Theanine & L-Tryptophan Bacon - 60 Count - Cat

Zesty Paws Calming Chews for Cats - Composure & Relaxation for Everyday Stress & Separation - with Ashwagandha Organic Chamomile L-Theanine & L-Tryptophan Bacon - 60 Count - Cat

Zesty Paws

$17.013.3★901 reviews

MNQAXZ Cat Calming Treats 140 Soft Chews to Relieve Anxiety Stress & Prevent Bites Perfect for Travel & Veterinary Visits Soothing Calming Care for Indoor Cats Chicken Flavor 7.41 OZ

MNQAXZ Cat Calming Treats 140 Soft Chews to Relieve Anxiety Stress & Prevent Bites Perfect for Travel & Veterinary Visits Soothing Calming Care for Indoor Cats Chicken Flavor 7.41 OZ

MNQAXZ

$17.364.5★56 reviews

VetIQ Cat Calming Treats with Melatonin for Stress Relief Organic Ashwagandha and GABA Chicken Flavored Cat Calming Chews 3.7oz

VetIQ Cat Calming Treats with Melatonin for Stress Relief Organic Ashwagandha and GABA Chicken Flavored Cat Calming Chews 3.7oz

VETIQ

$12.134.1★3,386 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Soothing/Teething26%

“Really does calm”

Pet Friendly22%

“Cat approved”

Taste-Overall10%

“This treat is amazing”

Flavor5%

“My cats love the flavor and texture and they are made with natural ingredients”

Quality-Overall5%

“It seems well-made”

Value For Money5%

“For the price”

Ease Of Chewing/Swallowing4%

“easy to eat”

Smell3%

“no strange smells or consistencies”

Ease Of Use2%

“Easy to use”

Ingredients-Overall2%

“- natural ingredients”

What buyers complain about

Functionality-Overall24%

“The product doesn't work as described”

Value For Money14%

“Too expensive,”

Smell12%

“Most of it smells kinda gross”

Taste-Overall6%

“Not tasty”

Indigestion6%

“Upset stomach”

Size-Overall4%

“The bag is huge”

Flavor2%

“Flavor issue”

Allergies2%

“He had allergies that were really terrible”

Durability2%

“I wish it lasted longer”

Hard Feel2%

“Hard as rocks”

Top return reasons

  • Functionality-Overall24%
  • Advertised Vs Actual Product15%
  • Smell11%
  • Ease Of Chewing/Swallowing11%
  • Flavor9%
  • Compatibility-Overall4%
  • Escape Proof4%
  • Size-Overall4%
  • Defective Material/Parts4%
  • Ingredients-Overall3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.