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cat broth

Worth a look63/100

cat broth shows low returns (0.0%), but a small market ($1.5M/yr) keeps it on the watch list.

Market/yr

$1.5M

Growth (1y)

+193.5%

Products

30

Brands

14

was 15 a year ago

Sellers

51

Price range

$4.82–$29.26

Returns

0.0%

Rating

4.4★

63/100

Worth a look

Scores 63/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns
Market size
42
×0.30
Growth
76
×0.30
Competition
65
×0.20
Quality gap
52
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +193.5% year over year.
17K8KHoliday '24Prime Day '25Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

39%Fancy Feast
  • Fancy Feast39%
  • Caru13%
  • Made by Nacho10%
  • INABA9%
  • Solid Gold7%
  • Applaws6%
  • Other (8 brands)17%

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 51 sellers compete here.

Brands

14 falling

was 15 a year ago

Sellers

51

Top 5 brand share

77%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 30 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly45%

“Cats Love It”

Taste-Overall8%

“I love the taste”

Moist/Dry7%

“Keeps cats hydrated”

Quality-Overall7%

“Good quality”

Flavor6%

“What I like the most is the good variety of flavors”

Value For Money6%

“it is very affordable”

Ease Of Use2%

“Easy to open”

Smell2%

“I love that it doesnt smell horrible”

Advertised Vs Actual Product1%

“Works as advertised great for my cat”

Ingredients-Overall1%

“Not sure what in this food did it since it's pretty simple and clean ingredients”

What buyers complain about

Value For Money23%

“Little expensive”

Smell16%

“It smells not that pleasant”

Indigestion9%

“diarrhea”

Taste-Overall8%

“because apparently chicken is far too boring for their taste pallets”

Ingredients-Overall4%

“No added ingredients that disagree with my Dogs”

Ease Of Chewing/Swallowing4%

“had a really hard time eating”

Ease Of Use3%

“its difficult to get all of the food out”

Moist/Dry2%

“the dry food is just terrible horrible ingredients”

Flavor2%

“My kittens did not like the chicken nacho bone broth flavor”

Size-Overall2%

“Small”

Top return reasons

  • Value For Money21%
  • Flavor16%
  • Leak-Proof10%
  • Advertised Vs Actual Product10%
  • Size-Overall6%
  • Smell6%
  • Taste-Overall5%
  • Ingredients-Overall5%
  • Texture/Consistency-Overall4%
  • Color3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,969 tracked niches.