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cat blanket

Worth a look61/100

cat blanket shows low returns (2.0%), but a small market ($602K/yr) keeps it on the watch list.

Market/yr

$602K

Growth (1y)

+212.7%

Products

57

Brands

41

was 33 a year ago

Sellers

46

Price range

$5.73–$32.66

Returns

2.0%

Rating

4.5★

61/100

Worth a look

Scored 61/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
27
×0.30
Growth
78
×0.30
Competition
83
×0.20
Quality gap
40
×0.10
Returns
84
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +212.7% year over year.
73K37KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.2×

Competition

32%Luciphia
  • Luciphia32%
  • Bedsure9%
  • CADONO8%
  • LINENLUX6%
  • Qeils6%
  • Tierecare6%
  • Other (35 brands)32%

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 41 brands and 46 sellers compete here.

Brands

41 rising

was 33 a year ago

Sellers

46

Top 5 brand share

62%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 57 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel37%

“Soft blanket”

Pet Friendly11%

“Dog loves it”

Size-Overall8%

“super cute and small”

Quality-Overall7%

“Extremely well made”

Value For Money5%

“Excellent value for money”

Comfort-Overall3%

“Love the comfort”

Color3%

“The colors are beautiful”

Advertised Vs Actual Product2%

“As advertised”

Durability2%

“The material is durable, soft, warm,”

Warmth2%

“So warm”

What buyers complain about

Size-Overall37%

“Extremely small”

Thickness16%

“not very thick”

Quality-Overall7%

“Cheap garbage”

Advertised Vs Actual Product5%

“False advertisement”

Thin5%

“To thin”

Value For Money3%

“Price a little much”

Material Quality2%

“Very thin material”

Fluffiness1%

“when I open it then it started to fluffy out”

Washability1%

“Fell apart in first wash”

Strength1%

“Very flimsy”

Top return reasons

  • Size-Overall64%
  • Thin10%
  • Advertised Vs Actual Product5%
  • Material Quality5%
  • Quality-Overall4%
  • Color2%
  • Thickness2%
  • Value For Money2%
  • Soft Feel1%
  • Defective Material/Parts0%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,813 tracked niches.