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cat birthday hat

Worth a look58/100

cat birthday hat shows low returns (0.4%), but a small market ($224K/yr) keeps it on the watch list.

Market/yr

$224K

Growth (1y)

+227.5%

Products

48

Brands

33

was 37 a year ago

Sellers

46

Price range

$6.00–$30.96

Returns

0.4%

Rating

4.5★

58/100

Worth a look

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
11
×0.30
Growth
80
×0.30
Competition
83
×0.20
Quality gap
42
×0.10
Returns
97
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +227.5% year over year.
16K8KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.9×

Competition

16%PetCakes
  • PetCakes16%
  • ADOGGYGO10%
  • STMK10%
  • ROHOME7%
  • JOTFA5%
  • Bruislard5%
  • Other (27 brands)47%

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 33 brands and 46 sellers compete here.

Brands

33 falling

was 37 a year ago

Sellers

46

Top 5 brand share

48%

#ProductBrandPriceRatingReviewsClick shareTrend
1
PetCakes Cat Birthday Cake Kit - All Natural Treats - Kitten & Cats Turkey Flavor Cat Food - 5.5 OzPetCakes Cat Birthday Cake Kit - All Natural Treats - Kitten & Cats Turkey Flavor Cat Food - 5.5 Oz
PetCakes$12.103.4★1,88011%rising
2
STMK Cat Birthday Decorations Cat Birthday Hat with Number Bandana Bow Tie Collar for Cats Kittens Apparel Birthday OutfitsSTMK Cat Birthday Decorations Cat Birthday Hat with Number Bandana Bow Tie Collar for Cats Kittens Apparel Birthday Outfits
STMK$9.234.5★4467%falling
3
Cat Birthday Bandana Scarf and Party Hat Cute Tassels Bib Scarf and Birthday Hat Cat Birthday Party Decorations SetCat Birthday Bandana Scarf and Party Hat Cute Tassels Bib Scarf and Birthday Hat Cat Birthday Party Decorations Set
ROHOME$8.764.8★2816%falling
4
Pearhead Happy Birthday Cake Cat Toy Set Stuffed Birthday Cake and Cupcake Cat Toys with Catnip and Squeakers Interactive Fun Kitten Toys Pet Owner Pet Birthday Gift Ideal for Cat Lovers Set of 2Pearhead Happy Birthday Cake Cat Toy Set Stuffed Birthday Cake and Cupcake Cat Toys with Catnip and Squeakers Interactive Fun Kitten Toys Pet Owner Pet Birthday Gift Ideal for Cat Lovers Set of 2
Pearhead$6.004.6★8134%falling
5
ADOGGYGO Cat Birthday Party Supplies Pink Girl Cat Kitten Birthday Bandana Hat Numbers Pet Birthday Decorations OutfitsADOGGYGO Cat Birthday Party Supplies Pink Girl Cat Kitten Birthday Bandana Hat Numbers Pet Birthday Decorations Outfits
ADOGGYGO$10.424.6★3474%rising
6
PTDECOR Cat Birthday Party Supplies Blue Hat with Numbers Cat Bandana Pet Decorations for Kitten Birthday Outfits (Blue)PTDECOR Cat Birthday Party Supplies Blue Hat with Numbers Cat Bandana Pet Decorations for Kitten Birthday Outfits (Blue)
PTDECOR$10.404.7★614%rising
7
ADOGGYGO Cat Birthday Party Supplies Birthday Boy Plaid Kitten Bandana Blue Cat Party Hat with Numbers Bowtie (Blue)ADOGGYGO Cat Birthday Party Supplies Birthday Boy Plaid Kitten Bandana Blue Cat Party Hat with Numbers Bowtie (Blue)
ADOGGYGO$10.364.5★2274%rising
8
JOTFA Cat Birthday Party Supplies Cat Birthday Hat with Number Bandana Bow Tie Banner Balloons Meow Letter Balloons for Cats Kittens DecorationsJOTFA Cat Birthday Party Supplies Cat Birthday Hat with Number Bandana Bow Tie Banner Balloons Meow Letter Balloons for Cats Kittens Decorations
JOTFA$9.944.5★7064%rising
9
SATINIOR 4 Pieces Cat Birthday Hat Bowtie Small Dog Hat Headband Topper Bowtie Adjustable Cute Puppy Birthday Costume Accessories for Cat Small Medium Pet(Lake Blue and Pink Style A)SATINIOR 4 Pieces Cat Birthday Hat Bowtie Small Dog Hat Headband Topper Bowtie Adjustable Cute Puppy Birthday Costume Accessories for Cat Small Medium Pet(Lake Blue and Pink Style A)
SATINIOR$7.793.9★1,0283%flat
10
Cat Birthday Hat and Bandana Scarf Cat Birthday Outfit Party Hat Dog Costumes Cute Lace Puppy Bib Scarf Party Decorations Set for Small Medium Cats & DoggyCat Birthday Hat and Bandana Scarf Cat Birthday Outfit Party Hat Dog Costumes Cute Lace Puppy Bib Scarf Party Decorations Set for Small Medium Cats & Doggy
Bruislard$7.794.8★672%rising
11
MalsiPree Cat Lollipop Treats - Interactive Cat Toy & Freeze Dried Cat Treats - Fun Suckers & Pops - Healthy Cat Birthday Treats Cake Alternative & Snack - Food Toppers Chicken & Pumpkin 18 PackMalsiPree Cat Lollipop Treats - Interactive Cat Toy & Freeze Dried Cat Treats - Fun Suckers & Pops - Healthy Cat Birthday Treats Cake Alternative & Snack - Food Toppers Chicken & Pumpkin 18 Pack
MalsiPree$16.084.5★3852%rising
12
PetCakes Cat Birthday Cake Kit - Natural Treats - Cheese Flavor Kitten & Cat Food - 5.5 OzPetCakes Cat Birthday Cake Kit - Natural Treats - Cheese Flavor Kitten & Cat Food - 5.5 Oz
PetCakes$12.083.5★552%falling
13
ADOGGYGO Cat Birthday Party Supplies Blue Boy Cat Kitten Birthday Bandana Hat Numbers Pet Birthday Decorations OutfitsADOGGYGO Cat Birthday Party Supplies Blue Boy Cat Kitten Birthday Bandana Hat Numbers Pet Birthday Decorations Outfits
ADOGGYGO$10.344.6★3472%falling
14
Cat Birthday Hat Outfit Bandana Scarf Party Hat Dog Costumes Cute Lace Puppy Bib Scarf Party Decorations Set for Small Medium Cats & DoggyCat Birthday Hat Outfit Bandana Scarf Party Hat Dog Costumes Cute Lace Puppy Bib Scarf Party Decorations Set for Small Medium Cats & Doggy
Bruislard$7.804.8★672%rising
15
PAONEX Reusable Cat Birthday Decorations Set - Adjustable Cat Birthday Hat & Bandana with Age Numbers | Kitty Celebration Kit for Memorable MilestonesPinkPAONEX Reusable Cat Birthday Decorations Set - Adjustable Cat Birthday Hat & Bandana with Age Numbers | Kitty Celebration Kit for Memorable MilestonesPink
PAONEX$9.844.9★232%rising

Product shelf

All 48 tracked products in this niche.

PetCakes Cat Birthday Cake Kit - All Natural Treats - Kitten & Cats Turkey Flavor Cat Food - 5.5 Oz

PetCakes Cat Birthday Cake Kit - All Natural Treats - Kitten & Cats Turkey Flavor Cat Food - 5.5 Oz

PetCakes

$12.103.4★1,880 reviews

STMK Cat Birthday Decorations Cat Birthday Hat with Number Bandana Bow Tie Collar for Cats Kittens Apparel Birthday Outfits

STMK Cat Birthday Decorations Cat Birthday Hat with Number Bandana Bow Tie Collar for Cats Kittens Apparel Birthday Outfits

STMK

$9.234.5★446 reviews

Cat Birthday Bandana Scarf and Party Hat Cute Tassels Bib Scarf and Birthday Hat Cat Birthday Party Decorations Set

Cat Birthday Bandana Scarf and Party Hat Cute Tassels Bib Scarf and Birthday Hat Cat Birthday Party Decorations Set

ROHOME

$8.764.8★281 reviews

Pearhead Happy Birthday Cake Cat Toy Set Stuffed Birthday Cake and Cupcake Cat Toys with Catnip and Squeakers Interactive Fun Kitten Toys Pet Owner Pet Birthday Gift Ideal for Cat Lovers Set of 2

Pearhead Happy Birthday Cake Cat Toy Set Stuffed Birthday Cake and Cupcake Cat Toys with Catnip and Squeakers Interactive Fun Kitten Toys Pet Owner Pet Birthday Gift Ideal for Cat Lovers Set of 2

Pearhead

$6.004.6★813 reviews

ADOGGYGO Cat Birthday Party Supplies Pink Girl Cat Kitten Birthday Bandana Hat Numbers Pet Birthday Decorations Outfits

ADOGGYGO Cat Birthday Party Supplies Pink Girl Cat Kitten Birthday Bandana Hat Numbers Pet Birthday Decorations Outfits

ADOGGYGO

$10.424.6★347 reviews

PTDECOR Cat Birthday Party Supplies Blue Hat with Numbers Cat Bandana Pet Decorations for Kitten Birthday Outfits (Blue)

PTDECOR Cat Birthday Party Supplies Blue Hat with Numbers Cat Bandana Pet Decorations for Kitten Birthday Outfits (Blue)

PTDECOR

$10.404.7★61 reviews

ADOGGYGO Cat Birthday Party Supplies Birthday Boy Plaid Kitten Bandana Blue Cat Party Hat with Numbers Bowtie (Blue)

ADOGGYGO Cat Birthday Party Supplies Birthday Boy Plaid Kitten Bandana Blue Cat Party Hat with Numbers Bowtie (Blue)

ADOGGYGO

$10.364.5★227 reviews

JOTFA Cat Birthday Party Supplies Cat Birthday Hat with Number Bandana Bow Tie Banner Balloons Meow Letter Balloons for Cats Kittens Decorations

JOTFA Cat Birthday Party Supplies Cat Birthday Hat with Number Bandana Bow Tie Banner Balloons Meow Letter Balloons for Cats Kittens Decorations

JOTFA

$9.944.5★706 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly38%

“Cats Love It”

Fun/Entertainment Experience16%

“Hours of fun”

Quality-Overall6%

“The balls are good quality”

Value For Money4%

“Good value”

Taste-Overall4%

“My cat absolutely loves these treats”

Size-Overall3%

“These are the perfect size for cats”

Flavor3%

“They like all the flavors”

Smell2%

“No odd smell”

Durability2%

“hold up well”

Strength2%

“Well constructed”

What buyers complain about

Size-Overall16%

“the bag looks small”

Value For Money11%

“Kinda expensive”

Smell10%

“Bad smell”

Quality-Overall8%

“Terrible quality”

Durability6%

“Broke after using it 1 time”

Functionality-Overall5%

“Doesn't work”

Moist/Dry3%

“Being freeze dried”

Strength2%

“very weak catnip”

Material Quality2%

“Wish it was made of different material”

Ease Of Use2%

“Could not use”

Top return reasons

  • Size-Overall40%
  • Functionality-Overall21%
  • Defective Material/Parts8%
  • Quality-Overall7%
  • Advertised Vs Actual Product5%
  • Value For Money3%
  • Material Quality2%
  • Durability2%
  • Smell2%
  • Product Condition2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.