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bird vitamins

Skip it46/100

a small market ($60K/yr) — bird vitamins doesn't clear our bar today.

Market/yr

$60K

Growth (1y)

+220.7%

Products

16

Brands

12

was 17 a year ago

Sellers

26

Price range

$2.44–$32.95

Returns

0.1%

Rating

4.5★

46/100

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Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
79
×0.30
Competition
40
×0.20
Quality gap
36
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 50 weeks — +220.7% year over year.
1K583.5Spike '25Spike '26Jul '25Sep '25Nov '25Jan '26Mar '26May '26

Competition

40%Kordon
  • Kordon40%
  • Lafeber's11%
  • UnRuffledRx8%
  • HARI7%
  • The Missing Link7%
  • Nekton6%
  • Other (6 brands)21%

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 26 sellers compete here.

Brands

12 falling

was 17 a year ago

Sellers

26

Top 5 brand share

72%

#ProductBrandPriceRatingReviewsClick shareTrend
2Lafeber's$17.024.6★70311%falling
3Kordon$14.454.5★6797%flat
10Nekton$16.794.6★4,4214%falling
11Zoo Med$2.444.3★1,9443%falling
13Nekton$32.954.6★4,4213%flat

Product shelf

All 16 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality”

Pet Friendly21%

“Birds love it”

Taste-Overall8%

“Good treat mixture”

Advertised Vs Actual Product8%

“As advertised”

Value For Money8%

“Price is excellent”

Brightness/Shine/Glow5%

“their eyes brighter”

Ease Of Use4%

“Easy to use”

Smell4%

“This treat is very fresh, smells ok, & comes in a convenient ziplock packaged bag”

Durability3%

“its durable”

Flavor3%

“Good flavor evidently”

What buyers complain about

Value For Money17%

“Not worth the price”

Size-Overall15%

“Small”

Color12%

“this was also cloudy yellow”

Smell10%

“It had bad smell with blk specks in it”

Ingredients-Overall5%

“The silicic acid is another horrible additive this brand added which leads to bacterial growth in water”

Stale/Rotten/Spoiled3%

“Luckily, there was a little bit of their old food left”

Taste-Overall3%

“he wont even look at it or taste it”

Ease Of Use3%

“It is limited in its use”

Ease Of Chewing/Swallowing3%

“They need to chew on thing”

Advertised Vs Actual Product3%

“What I received looked nothing like the picture shown in the listing”

Top return reasons

  • Smell50%
  • Ingredients-Overall17%
  • Product Condition17%
  • Texture/Consistency-Overall17%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.