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aviary

Worth a look64/100

aviary shows a fragmented shelf (top 5 take 24% of clicks), but a small market ($238K/yr) keeps it on the watch list.

Market/yr

$238K

Growth (1y)

+277.9%

Products

82

Brands

35

was 29 a year ago

Sellers

63

Price range

$12.42–$1589.33

Returns

1.4%

Rating

4.1★

64/100

Worth a look

Scores 64/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns
Market size
12
×0.30
Growth
84
×0.30
Competition
91
×0.20
Quality gap
81
×0.10
Returns
89
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +277.9% year over year.
6K3KSpike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Mar · busiest ÷ quietest = 1.7×

Competition

16%walnest
  • walnest16%
  • Mcage12%
  • wonline11%
  • vidaXL9%
  • PawHut8%
  • Seny8%
  • Other (29 brands)36%

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 35 brands and 63 sellers compete here.

Brands

35 rising

was 29 a year ago

Sellers

63

Top 5 brand share

56%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 82 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money13%

“Great Value”

Quality-Overall12%

“Amazing Quality”

Size-Overall10%

“Good size for the price”

Strength8%

“Fairly sturdy”

Pet Friendly7%

“my birds are so happy”

Fun/Entertainment Experience6%

“they keep her entertained”

Assembly/Installation6%

“Easy assembly”

Ease Of Cleaning4%

“the cage was clean”

Design-Overall3%

“The design is great”

Ease Of Use3%

“can be easily opened by a smart bird”

What buyers complain about

Quality-Overall12%

“Bad quality”

Assembly/Installation11%

“Assembly wasnt super easy”

Size-Overall11%

“Small”

Instructions/User Manual/Troubleshooting7%

“instructions not great”

Strength6%

“not that strong though so whatever”

Durability4%

“didnt last”

Value For Money3%

“Worst for the price”

Material Quality3%

“Cons: Very cheap material”

Advertised Vs Actual Product3%

“Description is misleading”

Design-Overall2%

“The construction is shoddy”

Top return reasons

  • Size-Overall40%
  • Defective Material/Parts14%
  • Advertised Vs Actual Product10%
  • Strength7%
  • Quality-Overall6%
  • Assembly/Installation5%
  • Escape Proof4%
  • Material Quality3%
  • Value For Money2%
  • Functionality-Overall2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.2% median returns across 13,649 tracked niches.