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toy riding lawn mower

Skip it47/100

a small market ($32K/yr) — toy riding lawn mower doesn't clear our bar today.

Market/yr

$32K

Growth (1y)

+172.7%

Products

18

Brands

2

was 2 a year ago

Sellers

50

Price range

$12.53–$56.53

Returns

2.3%

Rating

4.3★

47/100

Skip it

Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
74
×0.30
Competition
51
×0.20
Quality gap
64
×0.10
Returns
82
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +172.7% year over year.
8K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug, Oct, Nov, Dec · busiest ÷ quietest = 9.6×

Competition

92%NewRay
  • NewRay92%
  • Kubota8%
  • Other0%

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them. 2 brands and 50 sellers compete here.

Brands

2 flat

was 2 a year ago

Sellers

50

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
1NewRay$18.203.8★6322%rising
9Kubota$56.534.3★884%rising
13Kubota$21.054.9★193%falling
15NewRay$51.184.1★92%rising

Product shelf

All 18 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“Great toy”

Quality-Overall20%

“seems to be good quality if it were to be used as a toy instead”

Gifting Purpose10%

“absolutely loved this as a gift”

Durability8%

“Very durable an easy assembly of the barn”

Weight Heavy3%

“Heavy duty truck and tractor”

Value For Money3%

“I understand ut is not an expensive toy”

Add-Ons/Attachments3%

“My kids like them because of the attachments”

Strength3%

“Super cute and sturdy”

Size-Overall2%

“it was the perfect size”

Advertised Vs Actual Product1%

“Looks exactly as described”

What buyers complain about

Size-Overall27%

“Small”

Quality-Overall19%

“Trash cheap falls apart with in a day”

Durability18%

“Breaks easily”

Wheel Quality9%

“Within 24 hours the front wheel broke off”

Adjustability/Rotatability/Reclining7%

“trying to rotate them to see why their not rotating they fall off”

Material Quality3%

“Plastic excavator”

Functionality-Overall3%

“Immediately out of the box started falling apart tracks barely move”

Weight Heavy2%

“Its heavier than expected and the main part is not plastic, its metal”

Top return reasons

  • Size-Overall42%
  • Defective Material/Parts15%
  • Add-Ons/Attachments8%
  • Degree Of Motion8%
  • Quality-Overall7%
  • Functionality-Overall6%
  • Durability4%
  • Advertised Vs Actual Product3%
  • Wheel Quality3%
  • Gifting Purpose2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.