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squirrel repellent for bird feeders

Skip it49/100

a small market ($145K/yr) — squirrel repellent for bird feeders doesn't clear our bar today.

Market/yr

$145K

Growth (1y)

+163.6%

Products

18

Brands

13

was 27 a year ago

Sellers

76

Price range

$7.63–$46.44

Returns

0.7%

Rating

3.8★

49/100

Skip it

Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
7
×0.30
Growth
72
×0.30
Competition
35
×0.20
Quality gap
91
×0.10
Returns
95
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +163.6% year over year.
4K2KSpike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.7×

Competition

51%COLE'S THE BETTER WILD BIRD FEED
  • COLE'S THE BETTER WILD BIRD FEED51%
  • Forever song9%
  • Slinky8%
  • Garbuildman6%
  • Wild Delight6%
  • Movbudy4%
  • Other (7 brands)15%

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 76 sellers compete here.

Brands

13 falling

was 27 a year ago

Sellers

76

Top 5 brand share

80%

#ProductBrandPriceRatingReviewsClick shareTrend
1COLE'S THE BETTER WILD BIRD FEED$23.274.2★2,69022%falling
2COLE'S THE BETTER WILD BIRD FEED$16.194.0★2,63020%falling
4COLE'S THE BETTER WILD BIRD FEED$22.684.4★1718%rising
12Wild Delight$18.254.0★4,4962%rising

Product shelf

All 18 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Quality bird seed”

Pest/Insect Control11%

“keeps the squirrels and critters away”

Advertised Vs Actual Product10%

“Worked as advertised”

Assembly/Installation10%

“Easy set up”

Value For Money9%

“Good price”

Ease Of Use7%

“Easy Peasy”

Pet Friendly7%

“Birds love it”

Strength4%

“Very sturdy”

Functionality-Overall2%

“Works great for keeping the squirrels from climbing my shepherd hook to get to the bird feeder”

Instructions/User Manual/Troubleshooting2%

“The directions were easy to follow”

What buyers complain about

Functionality-Overall31%

“Does not work well”

Pest/Insect Control8%

“Did not deter squirrels”

Value For Money7%

“Too expensive”

Assembly/Installation6%

“Assembly is difficult”

Heating3%

“No heat at all apparently I had another brand months ago that they hated”

Durability3%

“Will not last”

Quality-Overall3%

“Cheaply made”

Advertised Vs Actual Product3%

“Not as advertised”

Size-Overall3%

“Too large”

Spray/Flow3%

“Bad Spray”

Top return reasons

  • Size-Overall40%
  • Functionality-Overall9%
  • Assembly/Installation8%
  • Material Quality7%
  • Defective Material/Parts5%
  • Advertised Vs Actual Product5%
  • Spray/Flow4%
  • Strength3%
  • Quality-Overall2%
  • Pest/Insect Control2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.