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squirrel nuts

Skip it45/100

a concentrated shelf (top 5 take 84% of clicks) — squirrel nuts doesn't clear our bar today.

Market/yr

$464K

Growth (1y)

+180.1%

Products

11

Brands

7

was 7 a year ago

Sellers

17

Price range

$6.88–$37.75

Returns

0.0%

Rating

4.5★

45/100

Skip it

Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
23
×0.30
Growth
74
×0.30
Competition
9
×0.20
Quality gap
38
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +180.1% year over year.
16K8KSpike '24Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Competition

49%Kaytee
  • Kaytee49%
  • Audubon Park22%
  • Pennington13%
  • Wagner's5%
  • Exotic Nutrition5%
  • Lyric4%
  • Other (1 brands)2%

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 17 sellers compete here.

Brands

7 flat

was 7 a year ago

Sellers

17

Top 5 brand share

94%

Product shelf

All 11 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“Worth It”

Quality-Overall29%

“Great quality food”

Pet Friendly10%

“Animals love it”

Advertised Vs Actual Product4%

“As Represented”

Taste-Overall4%

“They look delicious”

Size-Overall3%

“its nice little small bag”

Ease Of Use2%

“They're super easy to use”

Ease Of Cleaning2%

“Very clean”

Durability2%

“Reliability”

Fun/Entertainment Experience2%

“I love watching them”

What buyers complain about

Value For Money23%

“much more expensive”

Quality-Overall17%

“Cheap quality”

Size-Overall12%

“Tiny Peanuts”

Contamination5%

“Infested with roaches”

Advertised Vs Actual Product5%

“Not as shown”

Moist/Dry4%

“They're all dried out. of course.”

Smell4%

“it had an odd odor about it”

Natural Resource Wastage3%

“Utter waste and NOT BALANCED WITH NUTS”

Ease Of Cleaning3%

“because the squirrels are quite messy”

Functionality-Overall2%

“Didn't work”

Top return reasons

  • Size-Overall25%
  • Advertised Vs Actual Product15%
  • Defective Material/Parts10%
  • Value For Money10%
  • Hard Feel10%
  • Contamination5%
  • Product Condition5%
  • Leak-Proof5%
  • Functionality-Overall5%
  • Stale/Rotten/Spoiled5%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.