splitting hatchet
Worth a look58/100splitting hatchet shows a fragmented shelf (top 5 take 25% of clicks), but a small market ($171K/yr) keeps it on the watch list.
Market/yr
$171K
Growth (1y)
+261.3%
Products
80
Brands
50
was 78 a year ago
Sellers
161
Price range
$6.66–$347.99
Returns
1.4%
Rating
4.5★
Worth a look
Scored 58/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +261.3% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Dec · busiest ÷ quietest = 1.7×
Competition
- Fiskars10%
- DESHIL8%
- HX OUTDOORS7%
- Gerber7%
- BeaverCraft6%
- Estwing5%
- Other (44 brands)58%
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen. 50 brands and 161 sellers compete here.
Brands
50 falling
was 78 a year ago
Sellers
161
Top 5 brand share
37%
Product shelf
All 80 tracked products in this niche.
10 Outdoor Hatchet Forged Carbon Steel Heat Treated Hand Tool Fiberglass Shock Reduction Handle with Anti-Slip Grip Blue
DESHIL
$9.814.6★553 reviews
HX OUTDOORS Folding Hatchet Axe Survival Multitool DC53 Steel Blade with Black Titanium Camping Hatchet with Hammer G10 Handle for Outdoor Gear Various Tactical and Survival(Black)
HX OUTDOORS
$132.394.2★45 reviews
Fiskars X7 Small 14 Hatchet Axe with Sheath for Chopping Wood Kindling for Campfires Outdoors & Camping Insert-Molded Forged Steel Head Low-Friction Blade Shock Absorbing Handle & Non-Slip Grip
Fiskars
$35.004.8★12,028 reviews
CRKT Provoke X Compact Black Folding Axe with Deadbolt Lock: SUJ2 Steel Plain Edge Blade Stainless Steel Handle 4141KX
COLUMBIA RIVER KNIFE & TOOL
$347.994.1★15 reviews
Gerber Gear Pack Hatchet - 3.5 Steel Blade Axe with Full Tang - Survival Bushcraft and Camping Gear - with Mountable Nylon Sheath - Brown
Gerber
$34.354.7★3,281 reviews
Fiskars X13 Ultralight Hiking Axe 13 Ultra-Sharp Forged Steel Blade for Efficient Chopping & Camping 15% Lighter High-Visibility Orange FiberComp Handle Drives Tent Stakes Sheath Included
Fiskars
$30.594.6★57 reviews
Freelander Camping Axe with Sheath Sharp Tactical Hatchet Axe with Clip and Bottle Opener Multi-Functional Hammer Tactical Tomahawk Survival Tomahawk Axe for Camping (Black 15 Inch)
Freelander
$20.174.3★437 reviews
WICING Hatchet 8 Inches Small Hand Axe 1065 Manganese Steel and Beech Wood Handle with Leather Sheath
WICING
$27.194.3★75 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Good Value”
“Extremely durable”
“Light weight feels great”
“easy to keep a grip on”
“Easy to carry”
“PERFECT FIT”
“Very sturdy”
“arrived sharp”
“A unique design”
What buyers complain about
“it's a little too short for me”
“Bad quality”
“Broke immediately”
“is heavier than I expected”
“which was not cheap”
“The ease of use is horrible”
“The wood is too light”
“The fake brown plastic grip is tacky”
“Aesthetically somewhat lacking”
“Misleading info”
Top return reasons
- Size-Overall29%
- Weight Heavy7%
- Defective Material/Parts7%
- Advertised Vs Actual Product6%
- Functionality-Overall6%
- Quality-Overall6%
- Value For Money4%
- Wood Quality4%
- Durability3%
- Product Condition3%