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shovel

Worth a look63/100

shovel shows low returns (1.0%), but a small market ($943K/yr) keeps it on the watch list.

Market/yr

$943K

Growth (1y)

+195.8%

Products

64

Brands

38

was 37 a year ago

Sellers

76

Price range

$3.72–$63.19

Returns

1.0%

Rating

4.5★

63/100

Worth a look

Scores 63/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns
Market size
32
×0.30
Growth
76
×0.30
Competition
89
×0.20
Quality gap
37
×0.10
Returns
92
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +195.8% year over year.
357K178KPrime Day '24Spike '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb · busiest ÷ quietest = 4.2×

Competition

18%VNIMTI
  • VNIMTI18%
  • Fiskars12%
  • KOLEIYA9%
  • HANTOP7%
  • Root Slayer5%
  • Dikuyeel5%
  • Other (32 brands)44%

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen. 38 brands and 76 sellers compete here.

Brands

38 rising

was 37 a year ago

Sellers

76

Top 5 brand share

51%

#ProductBrandPriceRatingReviewsClick shareTrend
1
VNIMTI Heavy Duty Gardening Shovel 56 Inch Round Blade with Fiberglass Handle (Orange)VNIMTI Heavy Duty Gardening Shovel 56 Inch Round Blade with Fiberglass Handle (Orange)
VNIMTI$32.384.4★6797%rising
2
Fiskars Trowel Heavy Duty Gardening Hand Tool with Hang Hole For Digging and Planting Rust Resistant Cast Aluminum Ergonomic Handle and Comfort Grip Gardening Tools for YardFiskars Trowel Heavy Duty Gardening Hand Tool with Hang Hole For Digging and Planting Rust Resistant Cast Aluminum Ergonomic Handle and Comfort Grip Gardening Tools for Yard
Fiskars$8.654.8★8,2775%rising
3
Shovel for Digging Round Shovel Garden Tool with D-Handle 41 Inches in Overall Length Wooden Handel Garden Shovel Beach Shovel Car Snow ShovelShovel for Digging Round Shovel Garden Tool with D-Handle 41 Inches in Overall Length Wooden Handel Garden Shovel Beach Shovel Car Snow Shovel
VNIMTI$29.804.6★6845%rising
4
Root Slayer 22011 Garden Shovel with Serrated Blade for Digging and Root Cutting Heavy Duty Steel Spade RedRoot Slayer 22011 Garden Shovel with Serrated Blade for Digging and Root Cutting Heavy Duty Steel Spade Red
Root Slayer$58.924.8★11,7195%rising
5
Shovel Garden Shovel for Digging 31 inch Small Shovels Heavy Duty Portable Mini Spade with Curved D-Handle for Gardening Digging Camping Car Kids Sand Beach ShovelsShovel Garden Shovel for Digging 31 inch Small Shovels Heavy Duty Portable Mini Spade with Curved D-Handle for Gardening Digging Camping Car Kids Sand Beach Shovels
DIOVPLX$19.724.3★3954%falling
6
Garden Shovel Garden Hand Trowel Heavy Duty Hand Shovel with Ergonomic Handle Small Gardening Tools for Digging Rust Resistant Gardening Spade Trowel Tools OrangeGarden Shovel Garden Hand Trowel Heavy Duty Hand Shovel with Ergonomic Handle Small Gardening Tools for Digging Rust Resistant Gardening Spade Trowel Tools Orange
MECHEER$6.064.6★1,2484%rising
7
Dikuyeel Shovel for Digging Heavy Duty Metal Shovel with Fiberglass Handle 56 InchesDikuyeel Shovel for Digging Heavy Duty Metal Shovel with Fiberglass Handle 56 Inches
Dikuyeel$32.554.4★2563%falling
8
HANTOP Small Round Garden Shovel 28 inches for Digging and GardeningHANTOP Small Round Garden Shovel 28 inches for Digging and Gardening
HANTOP$24.124.6★2313%flat
9
HANTOP Sharp Blade Spade Shovel Garden Flat Spades for Gardening and EdgingHANTOP Sharp Blade Spade Shovel Garden Flat Spades for Gardening and Edging
HANTOP$36.924.7★1733%rising
10
PLACHIDAY Digging Shovel 18.5 Lightweight Camping Shovel Portable High Carbon Steel Folding Mini Trowels for Outdoor Camping Backpacking Hiking Car Emergency Home GardenPLACHIDAY Digging Shovel 18.5 Lightweight Camping Shovel Portable High Carbon Steel Folding Mini Trowels for Outdoor Camping Backpacking Hiking Car Emergency Home Garden
PLACHIDAY$11.324.4★7893%falling
11
Garden Shovels for Digging 31 Inch Small Shovel Heavy Duty Metal Digging Shovel with D-Handle Grip Short Kids Shovels for Digging Mini Spade Shovel for Gardening Camping Beach Car Snow RemovalGarden Shovels for Digging 31 Inch Small Shovel Heavy Duty Metal Digging Shovel with D-Handle Grip Short Kids Shovels for Digging Mini Spade Shovel for Gardening Camping Beach Car Snow Removal
UIABOPZ$19.074.3★762%rising
12
KOLEIYA Shovel Shovels for Digging Heavy Duty with Fiberglass Handle Spade Shovel for Gardening Trenching Planting Transferring 57 inches BlueKOLEIYA Shovel Shovels for Digging Heavy Duty with Fiberglass Handle Spade Shovel for Gardening Trenching Planting Transferring 57 inches Blue
KOLEIYA$31.664.4★2242%flat
13
KOLEIYA 41 Inch Round Point Shovel for Digging Heavy Duty Garden Shovel with D-Handle Wooden Handle Ideal for Gardening Landscaping Beach and Snow RemovalKOLEIYA 41 Inch Round Point Shovel for Digging Heavy Duty Garden Shovel with D-Handle Wooden Handle Ideal for Gardening Landscaping Beach and Snow Removal
KOLEIYA$28.784.7★3152%flat
14
Ashman Heavy-Duty Digging Shovel (1 Pack) 41-Inch with Trenching Blade and Comfortable Handle - Ideal for Garden Landscaping Construction and Masonry - Perfect for Digging Soil Dirt and Gravel.Ashman Heavy-Duty Digging Shovel (1 Pack) 41-Inch with Trenching Blade and Comfortable Handle - Ideal for Garden Landscaping Construction and Masonry - Perfect for Digging Soil Dirt and Gravel.
AshmanOnline$32.894.5★8902%falling
15
Shovel Shovels for Digging 33 Garden Shovel Heavy Duty with Ergonomic D-Grip Small Spade Shovel for Camping Edging Off-Road Metal Portable Mini Shovel with Fiberglass Shaft LightweightShovel Shovels for Digging 33 Garden Shovel Heavy Duty with Ergonomic D-Grip Small Spade Shovel for Camping Edging Off-Road Metal Portable Mini Shovel with Fiberglass Shaft Lightweight
GSBLUNIE$19.484.4★2952%flat

Product shelf

All 64 tracked products in this niche.

VNIMTI Heavy Duty Gardening Shovel 56 Inch Round Blade with Fiberglass Handle (Orange)

VNIMTI Heavy Duty Gardening Shovel 56 Inch Round Blade with Fiberglass Handle (Orange)

VNIMTI

$32.384.4★679 reviews

Fiskars Trowel Heavy Duty Gardening Hand Tool with Hang Hole For Digging and Planting Rust Resistant Cast Aluminum Ergonomic Handle and Comfort Grip Gardening Tools for Yard

Fiskars Trowel Heavy Duty Gardening Hand Tool with Hang Hole For Digging and Planting Rust Resistant Cast Aluminum Ergonomic Handle and Comfort Grip Gardening Tools for Yard

Fiskars

$8.654.8★8,277 reviews

Shovel for Digging Round Shovel Garden Tool with D-Handle 41 Inches in Overall Length Wooden Handel Garden Shovel Beach Shovel Car Snow Shovel

Shovel for Digging Round Shovel Garden Tool with D-Handle 41 Inches in Overall Length Wooden Handel Garden Shovel Beach Shovel Car Snow Shovel

VNIMTI

$29.804.6★684 reviews

Root Slayer 22011 Garden Shovel with Serrated Blade for Digging and Root Cutting Heavy Duty Steel Spade Red

Root Slayer 22011 Garden Shovel with Serrated Blade for Digging and Root Cutting Heavy Duty Steel Spade Red

Root Slayer

$58.924.8★11,719 reviews

Shovel Garden Shovel for Digging 31 inch Small Shovels Heavy Duty Portable Mini Spade with Curved D-Handle for Gardening Digging Camping Car Kids Sand Beach Shovels

Shovel Garden Shovel for Digging 31 inch Small Shovels Heavy Duty Portable Mini Spade with Curved D-Handle for Gardening Digging Camping Car Kids Sand Beach Shovels

DIOVPLX

$19.724.3★395 reviews

Garden Shovel Garden Hand Trowel Heavy Duty Hand Shovel with Ergonomic Handle Small Gardening Tools for Digging Rust Resistant Gardening Spade Trowel Tools Orange

Garden Shovel Garden Hand Trowel Heavy Duty Hand Shovel with Ergonomic Handle Small Gardening Tools for Digging Rust Resistant Gardening Spade Trowel Tools Orange

MECHEER

$6.064.6★1,248 reviews

Dikuyeel Shovel for Digging Heavy Duty Metal Shovel with Fiberglass Handle 56 Inches

Dikuyeel Shovel for Digging Heavy Duty Metal Shovel with Fiberglass Handle 56 Inches

Dikuyeel

$32.554.4★256 reviews

HANTOP Small Round Garden Shovel 28 inches for Digging and Gardening

HANTOP Small Round Garden Shovel 28 inches for Digging and Gardening

HANTOP

$24.124.6★231 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Its solid quality”

Strength15%

“Heavy duty”

Value For Money8%

“fair price”

Ease Of Use7%

“Easy to handle”

Durability6%

“Materials are durable”

Size-Overall5%

“Love the size”

Advertised Vs Actual Product4%

“As advertised”

Weight Heavy4%

“Nice heavy”

Grip3%

“Good grip”

Plant Growth3%

“it makes planting”

What buyers complain about

Durability17%

“Falls apart”

Size-Overall13%

“Bigger”

Quality-Overall9%

“Not great quality”

Strength6%

“Not sturdy at all”

Weight Heavy6%

“Quite heavy”

Assembly/Installation2%

“hard to assemble”

Value For Money2%

“A little pricey”

Ease Of Use2%

“Not user friendly”

Advertised Vs Actual Product2%

“The product image is misleading”

Material Quality2%

“poor quality materials”

Top return reasons

  • Size-Overall47%
  • Weight Heavy8%
  • Advertised Vs Actual Product7%
  • Value For Money6%
  • Strength4%
  • Quality-Overall4%
  • Durability3%
  • Defective Material/Parts3%
  • Functionality-Overall3%
  • Material Quality2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.