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seed starter tray

Launch it63/100

seed starter tray clears our launch bar: a $2.4M/yr market growing +149.5% with returns at 0.9%.

Market/yr

$2.4M

Growth (1y)

+149.5%

Products

33

Brands

21

was 29 a year ago

Sellers

49

Price range

$7.96–$36.29

Returns

0.9%

Rating

4.4★

63/100

Launch it

Scored 63/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
52
×0.30
Growth
71
×0.30
Competition
63
×0.20
Quality gap
46
×0.10
Returns
93
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +149.5% year over year.
168K84KHoliday '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 6.6×

Competition

34%Burpee
  • Burpee34%
  • Bonviee12%
  • Gardzen12%
  • MIXC7%
  • The Hydroponic City5%
  • Doubleggs5%
  • Other (15 brands)26%

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them. 21 brands and 49 sellers compete here.

Brands

21 falling

was 29 a year ago

Sellers

49

Top 5 brand share

69%

#ProductBrandPriceRatingReviewsClick shareTrend
10The Hydroponic City$7.964.5★4,5873%falling

Product shelf

All 33 tracked products in this niche.

Burpee SuperSeed Seed Starting Tray | 36 Cell Reusable Seed Starter Tray | for Starting Vegetable Flower & Herb Seeds | Indoor Grow Kit for Plant Seedlings | for Germination Success

Burpee SuperSeed Seed Starting Tray | 36 Cell Reusable Seed Starter Tray | for Starting Vegetable Flower & Herb Seeds | Indoor Grow Kit for Plant Seedlings | for Germination Success

Burpee

$11.384.5★5,980 reviews

Burpee SuperSeed Starting Tray | 16 XL Cell | Reusable & Dishwasher Safe | for Vegetable Flower & Herb Seeds | Indoor Grow Kit for Deep-Rooted Seedlings Green

Burpee SuperSeed Starting Tray | 16 XL Cell | Reusable & Dishwasher Safe | for Vegetable Flower & Herb Seeds | Indoor Grow Kit for Deep-Rooted Seedlings Green

Burpee

$10.854.5★5,980 reviews

Gardzen 5-Set Seed Starter Tray Kits Durable Plant Germination Trays with Humidity Vented Domes and Bases Ideal for Seed Starting Indoor Gardening and Greenhouse (Total 200 Cells)

Gardzen 5-Set Seed Starter Tray Kits Durable Plant Germination Trays with Humidity Vented Domes and Bases Ideal for Seed Starting Indoor Gardening and Greenhouse (Total 200 Cells)

Gardzen

$18.764.6★6,530 reviews

Doubleggs 120 Cells Seed Starter Tray 10 Pack Plant Starter Kit

Doubleggs 120 Cells Seed Starter Tray 10 Pack Plant Starter Kit

Doubleggs

$9.294.2★1,058 reviews

MIXC 10 Packs Seed Starter Tray Seed Starter Kit with Humidity Dome (120 Cells Total Tray) Seed Starting Trays Plant Starter Kit and Base Mini Greenhouse Germination Kit for Seeds Growing Starting

MIXC 10 Packs Seed Starter Tray Seed Starter Kit with Humidity Dome (120 Cells Total Tray) Seed Starting Trays Plant Starter Kit and Base Mini Greenhouse Germination Kit for Seeds Growing Starting

MIXC

$17.514.4★11,394 reviews

Bonviee 5-Pack Seed Starter Trays Seed Starter Kit with Adjustable Humidity Dome and Base Indoor Greenhouse Mini Propagator for Seeds Growing Starting (12 Cells Per Tray Green)

Bonviee 5-Pack Seed Starter Trays Seed Starter Kit with Adjustable Humidity Dome and Base Indoor Greenhouse Mini Propagator for Seeds Growing Starting (12 Cells Per Tray Green)

Bonviee

$10.374.4★5,502 reviews

Bonviee 5 Packs Seed Starter Tray with Grow Light Elevated Seedling Starter Trays Kits with Adjustable Humidity Domes and Clear Cell Tray 12 Full Spectrum led lamp Beads for Plants Indoor-Clear

Bonviee 5 Packs Seed Starter Tray with Grow Light Elevated Seedling Starter Trays Kits with Adjustable Humidity Domes and Clear Cell Tray 12 Full Spectrum led lamp Beads for Plants Indoor-Clear

Bonviee

$19.594.4★4,056 reviews

MIXC Seedling Trays Seed Starter Tray 5-Pack Mini Propagator Plant Grow Kit Greenhouse with Humidity Vented Domes and Base for Seeds Starting (40 Cells Per Tray Total 200 Cells) Black

MIXC Seedling Trays Seed Starter Tray 5-Pack Mini Propagator Plant Grow Kit Greenhouse with Humidity Vented Domes and Base for Seeds Starting (40 Cells Per Tray Total 200 Cells) Black

MIXC

$19.434.5★3,506 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth23%

“Great soil for starting seeds”

Quality-Overall13%

“The quality was consistent across the whole set”

Value For Money11%

“Cant beat the price”

Strength8%

“It is sturdy”

Ease Of Use7%

“Easy to handle”

Advertised Vs Actual Product7%

“As Advertised”

Size-Overall4%

“I love the size”

Assembly/Installation3%

“Very easy to assemble”

Durability3%

“It's made with durable material”

Design-Overall1%

“Seem well built”

What buyers complain about

Size-Overall18%

“No fit”

Plant Growth10%

“Not everything is sprouting”

Strength8%

“Not sturdy”

Quality-Overall7%

“Very cheap quality”

Durability5%

“Doesnt last”

Thickness4%

“Not as sturdy or thick as I was hoping”

Functionality-Overall4%

“Doesn't work”

Value For Money3%

“theyre expensive”

Ease Of Use3%

“hard to work with”

Material Quality2%

“Cheap material”

Top return reasons

  • Size-Overall58%
  • Advertised Vs Actual Product8%
  • Value For Money6%
  • Defective Material/Parts5%
  • Strength3%
  • Material Quality3%
  • Functionality-Overall3%
  • Plant Growth3%
  • Quality-Overall2%
  • Thin2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.