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safeguard dewormer

Skip it52/100

strong incumbent ratings (4.7★) — safeguard dewormer doesn't clear our bar today.

Market/yr

$1.2M

Growth (1y)

+129.9%

Products

18

Brands

12

was 7 a year ago

Sellers

135

Price range

$10.25–$470.26

Returns

0.4%

Rating

4.7★

52/100

Skip it

Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
37
×0.30
Growth
69
×0.30
Competition
39
×0.20
Quality gap
25
×0.10
Returns
97
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +129.9% year over year.
7K3KSpike '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.6×

Competition

24%ATEAMIR
  • ATEAMIR24%
  • SAFE-GUARD24%
  • Merck18%
  • MERCK Animal Health13%
  • The Pet Shop6%
  • Intervet4%
  • Other (6 brands)11%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 135 sellers compete here.

Brands

12 rising

was 7 a year ago

Sellers

135

Top 5 brand share

85%

#ProductBrandPriceRatingReviewsClick shareTrend
2SAFE-GUARD$32.614.6★4,63816%falling
3MERCK Animal Health$124.174.5★1,52011%falling
4Merck$37.304.8★1,4547%flat
5Merck$70.824.8★9717%rising
6The Pet Shop$10.254.5★6226%rising
7Merck$31.904.7★4825%rising
9SAFE-GUARD$32.134.6★2674%rising
11MERCK Animal Health$14.904.7★3262%rising
12Animal Health International$41.084.7★4282%flat

Product shelf

All 18 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“well-made product that does what its supposed to”

Ease Of Use19%

“Easy to Use”

Advertised Vs Actual Product15%

“Works As Stated”

Value For Money14%

“Good price”

Pet Friendly5%

“Happy dog”

Soothing/Teething3%

“Dewormed all my dogs safely”

Taste-Overall2%

“Taste isn't bad”

Durability2%

“Good expiration date”

Time Taken2%

“Fast, effective, easy, no egg withdrawl”

Flavor2%

“love the flavor”

What buyers complain about

Smell31%

“smells very much like chemicals”

Value For Money13%

“they are crazy expensive”

Functionality-Overall9%

“its not producing any results”

Leak-Proof5%

“Not sealed properly causing leakage”

Taste-Overall4%

“tastes entirely different”

Allergies4%

“They both came down with an allergic reaction known as BVS”

Product Condition4%

“Product came opened”

Quality-Overall2%

“No star rating”

Thickness2%

“It's much thinner too”

Ingredients-Overall2%

“Contaminated with Acetone”

Top return reasons

  • Advertised Vs Actual Product27%
  • Size-Overall14%
  • Functionality-Overall13%
  • Value For Money11%
  • Leak-Proof8%
  • Instructions/User Manual/Troubleshooting6%
  • Defective Material/Parts5%
  • Product Condition2%
  • Color2%
  • Ease Of Chewing/Swallowing1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.