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mini shovel

Skip it52/100

a small market ($68K/yr) — mini shovel doesn't clear our bar today.

Market/yr

$68K

Growth (1y)

+157.2%

Products

49

Brands

41

was 43 a year ago

Sellers

68

Price range

$3.72–$39.26

Returns

1.4%

Rating

4.5★

52/100

Skip it

Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
72
×0.30
Competition
84
×0.20
Quality gap
36
×0.10
Returns
89
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +157.2% year over year.
6K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep · busiest ÷ quietest = 1.6×

Competition

13%PLACHIDAY
  • PLACHIDAY13%
  • HANTOP11%
  • Fiskars10%
  • KOLEIYA7%
  • Hooyman4%
  • OIXXAF4%
  • Other (35 brands)50%

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 41 brands and 68 sellers compete here.

Brands

41 falling

was 43 a year ago

Sellers

68

Top 5 brand share

46%

#ProductBrandPriceRatingReviewsClick shareTrend
1
PLACHIDAY Digging Shovel 18.5 Lightweight Camping Shovel Portable High Carbon Steel Folding Mini Trowels for Outdoor Camping Backpacking Hiking Car Emergency Home GardenPLACHIDAY Digging Shovel 18.5 Lightweight Camping Shovel Portable High Carbon Steel Folding Mini Trowels for Outdoor Camping Backpacking Hiking Car Emergency Home Garden
PLACHIDAY$11.324.4★78910%falling
2
HANTOP Sharp Blade Mini Shovel Garden Small Digging Shovel Spade 28 inchesHANTOP Sharp Blade Mini Shovel Garden Small Digging Shovel Spade 28 inches
HANTOP$23.684.7★1156%rising
3
Fiskars Hand Trowel - Fiber Composite Gardening Hand Tool with Hang Hole - Lawn and Yard ToolsFiskars Hand Trowel - Fiber Composite Gardening Hand Tool with Hang Hole - Lawn and Yard Tools
Fiskars$3.724.4★1,7525%rising
4
KOLEIYA Small Short Handle Shovel - 28 Inches Overall Length - Kids Metal Sand Shovel for Digging and Gardening - Metal + WoodenKOLEIYA Small Short Handle Shovel - 28 Inches Overall Length - Kids Metal Sand Shovel for Digging and Gardening - Metal + Wooden
KOLEIYA$24.214.8★4315%flat
5
HANTOP Small Round Garden Shovel 28 inches for Digging and GardeningHANTOP Small Round Garden Shovel 28 inches for Digging and Gardening
HANTOP$24.124.6★2315%falling
6
Fiskars Trowel Heavy Duty Gardening Hand Tool with Hang Hole For Digging and Planting Rust Resistant Cast Aluminum Ergonomic Handle and Comfort Grip Gardening Tools for YardFiskars Trowel Heavy Duty Gardening Hand Tool with Hang Hole For Digging and Planting Rust Resistant Cast Aluminum Ergonomic Handle and Comfort Grip Gardening Tools for Yard
Fiskars$8.654.8★8,2775%flat
7
Small Garden Shovel Mini Kids Digging Shovel with Overall Length 28 inches Shovel for Digging Beach Shovels. Gardening Tools with D-HandelSmall Garden Shovel Mini Kids Digging Shovel with Overall Length 28 inches Shovel for Digging Beach Shovels. Gardening Tools with D-Handel
OIXXAF$24.844.7★2994%rising
8
Hooyman Mini Digging Shovel with Heavy Duty Carbon Steel Construction Ergonomic No-Slip H-Grip Handles D Handle and Serrated Blades for Gardening Land Management Yardwork Farming and OutdoorsHooyman Mini Digging Shovel with Heavy Duty Carbon Steel Construction Ergonomic No-Slip H-Grip Handles D Handle and Serrated Blades for Gardening Land Management Yardwork Farming and Outdoors
Hooyman$21.974.7★1634%falling
9
Camping Shovel 18.5 Lightweight Digging Shovel Portable Ergonomic High Carbon Steel Folding Shovel for All Occasions Outdoor Camping Hiking Garden EmergencyCamping Shovel 18.5 Lightweight Digging Shovel Portable Ergonomic High Carbon Steel Folding Shovel for All Occasions Outdoor Camping Hiking Garden Emergency
Apidgrowth$10.074.3★4013%falling
10
PLACHIDAY Digging Shovel 18.5 Lightweight Camping Shovel Portable High Carbon Steel Folding Mini Trowels for Outdoor Camping Backpacking Hiking Car Emergency Home Garden(Olive)PLACHIDAY Digging Shovel 18.5 Lightweight Camping Shovel Portable High Carbon Steel Folding Mini Trowels for Outdoor Camping Backpacking Hiking Car Emergency Home Garden(Olive)
PLACHIDAY$10.924.4★7893%rising
11
RHINO USA Folding Survival Shovel w/Pick - Heavy Duty Carbon Steel Military Style Entrenching Tool for Off Road Camping Gardening Beach Digging Dirt Sand Mud & Snow.RHINO USA Folding Survival Shovel w/Pick - Heavy Duty Carbon Steel Military Style Entrenching Tool for Off Road Camping Gardening Beach Digging Dirt Sand Mud & Snow.
Rhino USA$27.834.6★14,2203%falling
12
Garden Shovels for Digging 31 Inch Small Shovel Heavy Duty Metal Digging Shovel with D-Handle Grip Short Kids Shovels for Digging Mini Spade Shovel for Gardening Camping Beach Car Snow RemovalGarden Shovels for Digging 31 Inch Small Shovel Heavy Duty Metal Digging Shovel with D-Handle Grip Short Kids Shovels for Digging Mini Spade Shovel for Gardening Camping Beach Car Snow Removal
UIABOPZ$19.074.3★763%rising
13
Jsdzsm Heavy Duty Mini Camping Shovel 16 Portable Folding Shovel with Curved D-Handle Collapsible Trenching Shovel for Gardening Digging Beach & Car Small Garden Shovel for Outdoor UseJsdzsm Heavy Duty Mini Camping Shovel 16 Portable Folding Shovel with Curved D-Handle Collapsible Trenching Shovel for Gardening Digging Beach & Car Small Garden Shovel for Outdoor Use
Jsdzsm$9.813.5★183%rising
14
Demearly 6-Pack Mini Spoons Metal Tiny Shovels 3-Inch Small Medicine Spoon for Home Kitchen Spices Necklace Charms Pendants DIY Craft Making (Multicolor)Demearly 6-Pack Mini Spoons Metal Tiny Shovels 3-Inch Small Medicine Spoon for Home Kitchen Spices Necklace Charms Pendants DIY Craft Making (Multicolor)
Demearly$5.494.6★3132%flat
15
Garden Shovel Garden Hand Trowel Heavy Duty Hand Shovel with Ergonomic Handle Small Gardening Tools for Digging Rust Resistant Gardening Spade Trowel Tools OrangeGarden Shovel Garden Hand Trowel Heavy Duty Hand Shovel with Ergonomic Handle Small Gardening Tools for Digging Rust Resistant Gardening Spade Trowel Tools Orange
MECHEER$6.064.6★1,2482%rising

Product shelf

All 49 tracked products in this niche.

PLACHIDAY Digging Shovel 18.5 Lightweight Camping Shovel Portable High Carbon Steel Folding Mini Trowels for Outdoor Camping Backpacking Hiking Car Emergency Home Garden

PLACHIDAY Digging Shovel 18.5 Lightweight Camping Shovel Portable High Carbon Steel Folding Mini Trowels for Outdoor Camping Backpacking Hiking Car Emergency Home Garden

PLACHIDAY

$11.324.4★789 reviews

HANTOP Sharp Blade Mini Shovel Garden Small Digging Shovel Spade 28 inches

HANTOP Sharp Blade Mini Shovel Garden Small Digging Shovel Spade 28 inches

HANTOP

$23.684.7★115 reviews

Fiskars Hand Trowel - Fiber Composite Gardening Hand Tool with Hang Hole - Lawn and Yard Tools

Fiskars Hand Trowel - Fiber Composite Gardening Hand Tool with Hang Hole - Lawn and Yard Tools

Fiskars

$3.724.4★1,752 reviews

KOLEIYA Small Short Handle Shovel - 28 Inches Overall Length - Kids Metal Sand Shovel for Digging and Gardening - Metal + Wooden

KOLEIYA Small Short Handle Shovel - 28 Inches Overall Length - Kids Metal Sand Shovel for Digging and Gardening - Metal + Wooden

KOLEIYA

$24.214.8★431 reviews

HANTOP Small Round Garden Shovel 28 inches for Digging and Gardening

HANTOP Small Round Garden Shovel 28 inches for Digging and Gardening

HANTOP

$24.124.6★231 reviews

Fiskars Trowel Heavy Duty Gardening Hand Tool with Hang Hole For Digging and Planting Rust Resistant Cast Aluminum Ergonomic Handle and Comfort Grip Gardening Tools for Yard

Fiskars Trowel Heavy Duty Gardening Hand Tool with Hang Hole For Digging and Planting Rust Resistant Cast Aluminum Ergonomic Handle and Comfort Grip Gardening Tools for Yard

Fiskars

$8.654.8★8,277 reviews

Small Garden Shovel Mini Kids Digging Shovel with Overall Length 28 inches Shovel for Digging Beach Shovels. Gardening Tools with D-Handel

Small Garden Shovel Mini Kids Digging Shovel with Overall Length 28 inches Shovel for Digging Beach Shovels. Gardening Tools with D-Handel

OIXXAF

$24.844.7★299 reviews

Hooyman Mini Digging Shovel with Heavy Duty Carbon Steel Construction Ergonomic No-Slip H-Grip Handles D Handle and Serrated Blades for Gardening Land Management Yardwork Farming and Outdoors

Hooyman Mini Digging Shovel with Heavy Duty Carbon Steel Construction Ergonomic No-Slip H-Grip Handles D Handle and Serrated Blades for Gardening Land Management Yardwork Farming and Outdoors

Hooyman

$21.974.7★163 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The build quality is excellent”

Strength16%

“Heavy duty”

Value For Money8%

“Good Value”

Size-Overall7%

“Good size”

Ease Of Use6%

“Easy to use”

Durability6%

“Hasn't broken yet”

Advertised Vs Actual Product4%

“As Advertised”

Weight Light4%

“This shovel is lightweight and compact”

Compactness4%

“compact--just as I had hoped”

Weight Heavy3%

“Heavy duty handle too”

What buyers complain about

Size-Overall20%

“So small”

Durability10%

“Falls apart”

Quality-Overall7%

“Poor Quality”

Strength6%

“Not strong enough”

Material Quality3%

“Not Strong Material”

Weight Heavy3%

“Very heavy and dangerous - not a toy”

Assembly/Installation3%

“Messy assembly”

Rusts/Corrodes2%

“Broke and rusted”

Defective Material/Parts2%

“Stamped washer/spacer bent under basic tightening so everything has a wobble now”

Advertised Vs Actual Product1%

“It is not listed on the product description”

Top return reasons

  • Size-Overall58%
  • Weight Heavy6%
  • Advertised Vs Actual Product6%
  • Value For Money4%
  • Strength4%
  • Quality-Overall4%
  • Functionality-Overall3%
  • Material Quality2%
  • Defective Material/Parts2%
  • Mechanism Issues2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.