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mealworms

Launch it67/100

mealworms clears our launch bar: a $7.0M/yr market growing +116.7% with returns at 0.0%.

Market/yr

$7.0M

Growth (1y)

+116.7%

Products

42

Brands

24

was 22 a year ago

Sellers

58

Price range

$3.98–$59.81

Returns

0.0%

Rating

4.7★

67/100

Launch it

Scored 67/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
72
×0.30
Growth
67
×0.30
Competition
67
×0.20
Quality gap
20
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +116.7% year over year.
53K26KHoliday '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.2×

Competition

26%Kaytee
  • Kaytee26%
  • WORMSKING11%
  • Fluker's7%
  • Hatortempt6%
  • RANZ6%
  • I LOVE WORMS5%
  • Other (18 brands)39%

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them. 24 brands and 58 sellers compete here.

Brands

24 rising

was 22 a year ago

Sellers

58

Top 5 brand share

56%

#ProductBrandPriceRatingReviewsClick shareTrend
3WORMSKING$19.984.8★2,5279%rising
12WORMSKING$27.954.7★4,9772%falling

Product shelf

All 42 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money32%

“Great deal”

Quality-Overall22%

“the product is top notch”

Pet Friendly18%

“Pet approved”

Taste-Overall7%

“Great food”

Advertised Vs Actual Product4%

“Exactly as advertised”

Freshness3%

“Product arrived fresh and quick”

Size-Overall2%

“Bag is a good size”

Smell2%

“Clean smell”

Fun/Entertainment Experience1%

“So much fun”

Ease Of Use1%

“easy to use”

What buyers complain about

Value For Money18%

“Got too expensive”

Smell13%

“Smells like dead animals”

Size-Overall11%

“it is small”

Quality-Overall9%

“Returning for such poor quality”

Moist/Dry6%

“They arent dried”

Durability4%

“Died on first mission”

Advertised Vs Actual Product4%

“She calls false advertising”

Contamination3%

“Maggots and mold”

Stale/Rotten/Spoiled2%

“They look old”

Ease Of Chewing/Swallowing2%

“How horrible would it be to have a quail swallow that”

Top return reasons

  • Smell22%
  • Size-Overall15%
  • Value For Money13%
  • Contamination12%
  • Advertised Vs Actual Product8%
  • Moist/Dry6%
  • Functionality-Overall3%
  • Color2%
  • Quality-Overall2%
  • Stale/Rotten/Spoiled2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,969 tracked niches.