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flat shovel

Worth a look56/100

flat shovel shows low returns (1.8%), but a small market ($302K/yr) keeps it on the watch list.

Market/yr

$302K

Growth (1y)

+215.5%

Products

39

Brands

28

was 22 a year ago

Sellers

66

Price range

$16.37–$55.63

Returns

1.8%

Rating

4.4★

56/100

Worth a look

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
15
×0.30
Growth
79
×0.30
Competition
71
×0.20
Quality gap
50
×0.10
Returns
86
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +215.5% year over year.
22K11KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Feb, Apr, May, Jun · busiest ÷ quietest = 3.3×

Competition

12%HANTOP
  • HANTOP12%
  • Fiskars10%
  • VNIMTI9%
  • KOLEIYA9%
  • Truper8%
  • FARMHOLYCOWKING7%
  • Other (22 brands)45%

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them. 28 brands and 66 sellers compete here.

Brands

28 rising

was 22 a year ago

Sellers

66

Top 5 brand share

47%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Fiskars 47 Spade Garden Shovel Steel Flat Spade with Ergonomic D-Handle Sharp Blade Square Shovel for Lawn Edging Digging Heavy Duty Yard Tool Easy Cuts in Grass and TurfFiskars 47 Spade Garden Shovel Steel Flat Spade with Ergonomic D-Handle Sharp Blade Square Shovel for Lawn Edging Digging Heavy Duty Yard Tool Easy Cuts in Grass and Turf
Fiskars$34.004.7★4,55910%rising
2
KOLEIYA Flat Shovel Transfer Shovel with D Handel and Heavy Duty Square Head for Landscaping Gardening Construction Snow Shoveling and Yard Work 41-Inch Metal+WoodenKOLEIYA Flat Shovel Transfer Shovel with D Handel and Heavy Duty Square Head for Landscaping Gardening Construction Snow Shoveling and Yard Work 41-Inch Metal+Wooden
KOLEIYA$33.754.4★2089%rising
3
FARMHOLYCOWKING Heavy Duty Steel Flat ShovelSquare Head Shovel with Detachable D-Handle and Anti-Slip Grip 47 Inch Flat Shovel for Landscaping Square Shovel for Gardening Transfer ShovelFARMHOLYCOWKING Heavy Duty Steel Flat ShovelSquare Head Shovel with Detachable D-Handle and Anti-Slip Grip 47 Inch Flat Shovel for Landscaping Square Shovel for Gardening Transfer Shovel
FARMHOLYCOWKING$30.244.2★487%rising
4
HANTOP Sharp Blade Spade Shovel Garden Flat Spades for Gardening and EdgingHANTOP Sharp Blade Spade Shovel Garden Flat Spades for Gardening and Edging
HANTOP$36.924.7★1737%rising
5
Small Square Shovel 43.3Inches Heavy Duty Garden Tools with Metal Handle Small Transfer Spade for Digging Camping Car Beach Shovel OrangeSmall Square Shovel 43.3Inches Heavy Duty Garden Tools with Metal Handle Small Transfer Spade for Digging Camping Car Beach Shovel Orange
FreshFarm$23.903.9★927%rising
6
Jackson Professional Tools 027-1554500 Size 2 Eagle Square Point Shovel 44 Long HandleJackson Professional Tools 027-1554500 Size 2 Eagle Square Point Shovel 44 Long Handle
AMES$30.964.6★2375%rising
7
VNIMTI Spade Shovel for Digging Heavy Duty Spade Shovel with Wooden D-Handle Square Flat Shovel for Gardening and Edging 45 InchesVNIMTI Spade Shovel for Digging Heavy Duty Spade Shovel with Wooden D-Handle Square Flat Shovel for Gardening and Edging 45 Inches
VNIMTI$33.644.2★2165%flat
8
Square Shovel Shovels for Digging with D-Handle Overall 41-Inch Long Garden Shovel Transfer Shovel Snow Shovel for Car Garden ToolsSquare Shovel Shovels for Digging with D-Handle Overall 41-Inch Long Garden Shovel Transfer Shovel Snow Shovel for Car Garden Tools
VNIMTI$35.694.7★2654%flat
9
INCIKITI Multifunctional Garden Cleaning Shovel Heavy Duty Steel Flat Shovel with 59 Adjustable Handle Snow Ice Scraper Outdoor Spade Tool for Weeding Lawn Edging Digging Ice RemovalINCIKITI Multifunctional Garden Cleaning Shovel Heavy Duty Steel Flat Shovel with 59 Adjustable Handle Snow Ice Scraper Outdoor Spade Tool for Weeding Lawn Edging Digging Ice Removal
INCIKITI$22.904.2★1993%rising
10
Truper Tru Pro Square-Point Shovel 48-Inch Fiberglass Handle with 9-Inch Cushion Grip Heavy-Duty Professional Digging & Transfer Shovel (Model PCL-F / 31199)Truper Tru Pro Square-Point Shovel 48-Inch Fiberglass Handle with 9-Inch Cushion Grip Heavy-Duty Professional Digging & Transfer Shovel (Model PCL-F / 31199)
Truper$45.604.4★1693%falling
11
Suchtale Garden Flat Shovel Floor Scraper Heavy Duty Multifunctional Outdoor Cleaning Shovel with 54 Adjustable Long Handle Ideal for Weed Scraper Lawn Edging Trenching Driveway SidewalkSuchtale Garden Flat Shovel Floor Scraper Heavy Duty Multifunctional Outdoor Cleaning Shovel with 54 Adjustable Long Handle Ideal for Weed Scraper Lawn Edging Trenching Driveway Sidewalk
Suchtale$26.034.3★3193%rising
12
Garden Flat Shovel Heavy Duty Multifunctional Cleaning Shovel with 60 Adjustable Long Handle Metal Floor Scraper Tool for Weeding Scraping Ice & Snow Removal Driveway Sidewalk Garden OutdoorGarden Flat Shovel Heavy Duty Multifunctional Cleaning Shovel with 60 Adjustable Long Handle Metal Floor Scraper Tool for Weeding Scraping Ice & Snow Removal Driveway Sidewalk Garden Outdoor
BlumeTrec$28.144.5★1853%rising
13
Truper Tru Built Square-Point Shovel 45-Inch Wood Handle with 9-Inch Cushion Grip Rolled Step Steel Blade Heavy-Duty Scooping and Transfer Shovel (Model PCL-PE / 31174)Truper Tru Built Square-Point Shovel 45-Inch Wood Handle with 9-Inch Cushion Grip Rolled Step Steel Blade Heavy-Duty Scooping and Transfer Shovel (Model PCL-PE / 31174)
Truper$24.134.6★983%falling
14
Ashman Heavy-Duty Transfer Shovel (1-Pack) with 41-Inch long Durable Handle and Blade- Ideal for Construction Landscaping Gardening and Snow Removal- Durable Rust-Resistant and Multipurpose ScoopAshman Heavy-Duty Transfer Shovel (1-Pack) with 41-Inch long Durable Handle and Blade- Ideal for Construction Landscaping Gardening and Snow Removal- Durable Rust-Resistant and Multipurpose Scoop
AshmanOnline$35.454.7★6042%falling
15
Flat ShovelHeavy Duty Transfer Shovel with 41-Inch Long Durable Handle and Blade- Ideal for Construction Landscaping Gardening and Snow Removal- Durable Rust-Resistant and Multipurpose Scoop.Flat ShovelHeavy Duty Transfer Shovel with 41-Inch Long Durable Handle and Blade- Ideal for Construction Landscaping Gardening and Snow Removal- Durable Rust-Resistant and Multipurpose Scoop.
wangyanhao$34.024.9★232%flat

Product shelf

All 39 tracked products in this niche.

Fiskars 47 Spade Garden Shovel Steel Flat Spade with Ergonomic D-Handle Sharp Blade Square Shovel for Lawn Edging Digging Heavy Duty Yard Tool Easy Cuts in Grass and Turf

Fiskars 47 Spade Garden Shovel Steel Flat Spade with Ergonomic D-Handle Sharp Blade Square Shovel for Lawn Edging Digging Heavy Duty Yard Tool Easy Cuts in Grass and Turf

Fiskars

$34.004.7★4,559 reviews

KOLEIYA Flat Shovel Transfer Shovel with D Handel and Heavy Duty Square Head for Landscaping Gardening Construction Snow Shoveling and Yard Work 41-Inch Metal+Wooden

KOLEIYA Flat Shovel Transfer Shovel with D Handel and Heavy Duty Square Head for Landscaping Gardening Construction Snow Shoveling and Yard Work 41-Inch Metal+Wooden

KOLEIYA

$33.754.4★208 reviews

FARMHOLYCOWKING Heavy Duty Steel Flat ShovelSquare Head Shovel with Detachable D-Handle and Anti-Slip Grip 47 Inch Flat Shovel for Landscaping Square Shovel for Gardening Transfer Shovel

FARMHOLYCOWKING Heavy Duty Steel Flat ShovelSquare Head Shovel with Detachable D-Handle and Anti-Slip Grip 47 Inch Flat Shovel for Landscaping Square Shovel for Gardening Transfer Shovel

FARMHOLYCOWKING

$30.244.2★48 reviews

HANTOP Sharp Blade Spade Shovel Garden Flat Spades for Gardening and Edging

HANTOP Sharp Blade Spade Shovel Garden Flat Spades for Gardening and Edging

HANTOP

$36.924.7★173 reviews

Small Square Shovel 43.3Inches Heavy Duty Garden Tools with Metal Handle Small Transfer Spade for Digging Camping Car Beach Shovel Orange

Small Square Shovel 43.3Inches Heavy Duty Garden Tools with Metal Handle Small Transfer Spade for Digging Camping Car Beach Shovel Orange

FreshFarm

$23.903.9★92 reviews

Jackson Professional Tools 027-1554500 Size 2 Eagle Square Point Shovel 44 Long Handle

Jackson Professional Tools 027-1554500 Size 2 Eagle Square Point Shovel 44 Long Handle

AMES

$30.964.6★237 reviews

VNIMTI Spade Shovel for Digging Heavy Duty Spade Shovel with Wooden D-Handle Square Flat Shovel for Gardening and Edging 45 Inches

VNIMTI Spade Shovel for Digging Heavy Duty Spade Shovel with Wooden D-Handle Square Flat Shovel for Gardening and Edging 45 Inches

VNIMTI

$33.644.2★216 reviews

Square Shovel Shovels for Digging with D-Handle Overall 41-Inch Long Garden Shovel Transfer Shovel Snow Shovel for Car Garden Tools

Square Shovel Shovels for Digging with D-Handle Overall 41-Inch Long Garden Shovel Transfer Shovel Snow Shovel for Car Garden Tools

VNIMTI

$35.694.7★265 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent quality”

Strength12%

“This is one sturdy well built tool”

Durability8%

“Impressive quality and durable construction”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Use7%

“easy to maneuver”

Value For Money5%

“Worth every penny”

Assembly/Installation5%

“Easy to install”

Weight Light4%

“This shovel is lightweight which is a huge benefit for me”

Grip4%

“Comfortable grip”

Cutting/Trimming3%

“cuts like a dream”

What buyers complain about

Durability13%

“Broke in one use”

Size-Overall11%

“Too small”

Quality-Overall8%

“Disappointed with quality”

Assembly/Installation6%

“Really hard to put together”

Strength5%

“Felt not very sturdy”

Weight Heavy5%

“very heavy”

Advertised Vs Actual Product3%

“Not as advertised”

Flexibility2%

“Blade bends”

Ease Of Use2%

“hard to use”

Rusts/Corrodes2%

“Rusty”

Top return reasons

  • Size-Overall37%
  • Advertised Vs Actual Product12%
  • Functionality-Overall7%
  • Weight Heavy6%
  • Strength5%
  • Defective Material/Parts5%
  • Durability4%
  • Quality-Overall4%
  • Value For Money4%
  • Assembly/Installation3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.