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chicken purse

Skip it51/100

a small market ($88K/yr) — chicken purse doesn't clear our bar today.

Market/yr

$88K

Growth (1y)

+284.1%

Products

25

Brands

20

was 21 a year ago

Sellers

38

Price range

$9.17–$40.97

Returns

2.0%

Rating

4.5★

51/100

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Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
84
×0.30
Competition
57
×0.20
Quality gap
44
×0.10
Returns
84
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +284.1% year over year.
5K2KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Dec · busiest ÷ quietest = 1.8×

Competition

21%Saintrygo
  • Saintrygo21%
  • Umisun12%
  • Generic11%
  • CHALA10%
  • HiTotes6%
  • The Sarut Group5%
  • Other (14 brands)36%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 20 brands and 38 sellers compete here.

Brands

20 falling

was 21 a year ago

Sellers

38

Top 5 brand share

59%

#ProductBrandPriceRatingReviewsClick shareTrend
6The Sarut Group$31.214.6★2,6525%falling

Product shelf

All 25 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“It seem very well made”

Size-Overall8%

“my bantams fit good enough”

Color7%

“Bright color, too”

Value For Money7%

“Worth every penny”

Design-Overall7%

“the design is cute”

Ease Of Use5%

“So easy to get our girl I”

Durability5%

“Durable”

Ease Of Cleaning4%

“Durable fabric and if you line with a temporary liner or disposable male dog diaper, it makes clean up a breeze”

Fun/Entertainment Experience4%

“Fun”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Size-Overall33%

“.but Waaay Smaller Than I Expected”

Durability8%

“it won't stand up”

Quality-Overall8%

“cheap”

Smell6%

“Mild smell”

Advertised Vs Actual Product4%

“That would be acceptable if the photo was honest. which it is not”

Ease Of Use4%

“its hard to get the chicken in it”

Zipper Quality3%

“Large purse, however small zipper opening”

Stuck/Fused Together3%

“got a wing stuck out of the pouch”

Color3%

“Inaccurate color”

Strap/String Quality2%

“by the end of the month the chicken gobbler fell off followed by the straps breaking off”

Top return reasons

  • Size-Overall55%
  • Zipper Quality6%
  • Functionality-Overall6%
  • Quality-Overall4%
  • Advertised Vs Actual Product4%
  • Strap/String Quality4%
  • Stitch/Finish/Polish3%
  • Material Quality3%
  • Color2%
  • Ease Of Use1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.