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chicken feed

Launch it66/100

chicken feed clears our launch bar: a $2.7M/yr market growing +150.9% with returns at 0.0%.

Market/yr

$2.7M

Growth (1y)

+150.9%

Products

47

Brands

17

was 20 a year ago

Sellers

40

Price range

$6.02–$84.96

Returns

0.0%

Rating

4.6★

66/100

Launch it

Scored 66/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
53
×0.30
Growth
71
×0.30
Competition
79
×0.20
Quality gap
32
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +150.9% year over year.
34K17KSpike '25Prime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.5×

Competition

47%Manna Pro
  • Manna Pro47%
  • Purina18%
  • New Country Organics7%
  • Wholesome Harvest5%
  • Love My Girls4%
  • Buff Clucks4%
  • Other (11 brands)15%

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. 17 brands and 40 sellers compete here.

Brands

17 falling

was 20 a year ago

Sellers

40

Top 5 brand share

81%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 47 tracked products in this niche.

Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs

Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs

Manna Pro

$13.754.5★3,206 reviews

Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs

Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs

Purina

$46.034.6★527 reviews

Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag

Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag

Manna Pro

$14.944.7★4,962 reviews

Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag

Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag

Manna Pro

$6.964.7★7,564 reviews

Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb

Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb

Manna Pro

$43.714.5★3,206 reviews

Wholesome Harvest Non-GMO Soy and Corn Free Whole Grain Layer Blend 16% - Chicken Feed for Laying Hens and Ducks - Includes Essential Oils Herbs Oyster Shells Vital Minerals and Omega 3 10 lb

Wholesome Harvest Non-GMO Soy and Corn Free Whole Grain Layer Blend 16% - Chicken Feed for Laying Hens and Ducks - Includes Essential Oils Herbs Oyster Shells Vital Minerals and Omega 3 10 lb

Wholesome Harvest

$29.964.2★123 reviews

Manna Pro Harvest Delight Poultry Treat Whole Grain & Seed Mix with Fruits & Vegetables 14% Protein Snack for Chickens Ducks & Mixed Flocks 2.25 lb

Manna Pro Harvest Delight Poultry Treat Whole Grain & Seed Mix with Fruits & Vegetables 14% Protein Snack for Chickens Ducks & Mixed Flocks 2.25 lb

Manna Pro

$11.214.7★3,268 reviews

Manna Pro Chicken Feed 16% Protein Layer Crumbles with Probiotics for Digestive Health Complete Feed for Laying Hens to Support Egg Production Nutrient-Rich Chicken Food Made in USA 8 lb Bag

Manna Pro Chicken Feed 16% Protein Layer Crumbles with Probiotics for Digestive Health Complete Feed for Laying Hens to Support Egg Production Nutrient-Rich Chicken Food Made in USA 8 lb Bag

Manna Pro

$15.504.6★785 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Good variety”

Value For Money21%

“Cost effective”

Pet Friendly11%

“My chickens love this”

Taste-Overall11%

“Perfect snack”

Smell5%

“Fresh smell”

Advertised Vs Actual Product3%

“Exactly what I needed”

Freshness3%

“Always fresh”

Size-Overall2%

“good size i think”

Ingredients-Overall2%

“Awesome ingredients”

Ease Of Use2%

“Easy to use”

What buyers complain about

Value For Money21%

“Too expensive”

Size-Overall13%

“Bag is small”

Quality-Overall7%

“Returning for such poor quality”

Contamination5%

“Worms in bag”

Smell5%

“It doesnt smell good at all”

Ease Of Chewing/Swallowing4%

“How horrible would it be to have a quail swallow that”

Advertised Vs Actual Product3%

“Deceptive advertising - beware of this product”

Ingredients-Overall3%

“There have been all sorts of foreign materials in this box including pieces of broken GLASS”

Natural Resource Wastage3%

“leading to a regrettable expenditure on my part”

Stale/Rotten/Spoiled2%

“Too Dusty and birds avoided it”

Top return reasons

  • Value For Money31%
  • Size-Overall20%
  • Leak-Proof11%
  • Smell10%
  • Advertised Vs Actual Product9%
  • Quality-Overall7%
  • Compatibility-Overall2%
  • Stale/Rotten/Spoiled2%
  • Ingredients-Overall2%
  • Certifications2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.