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chicken crumbles

Skip it46/100

a small market ($53K/yr) — chicken crumbles doesn't clear our bar today.

Market/yr

$53K

Growth (1y)

+184.2%

Products

23

Brands

7

was 7 a year ago

Sellers

554

Price range

$5.79–$50.75

Returns

0.0%

Rating

4.5★

46/100

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Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
75
×0.30
Competition
45
×0.20
Quality gap
35
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 14 weeks — +184.2% year over year.
745372.5Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Competition

57%Manna Pro
  • Manna Pro57%
  • Purina22%
  • Amylu15%
  • Scratch and Peck Feeds2%
  • Abbot's2%
  • CountryMax1%
  • Other (1 brands)1%

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them. 7 brands and 554 sellers compete here.

Brands

7 flat

was 7 a year ago

Sellers

554

Top 5 brand share

98%

#ProductBrandPriceRatingReviewsClick shareTrend
9Purina$21.074.5★504%falling

Product shelf

All 23 tracked products in this niche.

Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs

Manna Pro All Flock Crumbles Crafted with Probiotics for Gut Health & Digestion 16% Protein for Mixed Flocks with No Artificial Colors or Flavors Crumbled for Easy Feeding 8 lbs

Manna Pro

$13.754.5★3,206 reviews

Manna Pro Chicken Feed 16% Protein Layer Crumbles with Probiotics for Digestive Health Complete Feed for Laying Hens to Support Egg Production Nutrient-Rich Chicken Food Made in USA 8 lb Bag

Manna Pro Chicken Feed 16% Protein Layer Crumbles with Probiotics for Digestive Health Complete Feed for Laying Hens to Support Egg Production Nutrient-Rich Chicken Food Made in USA 8 lb Bag

Manna Pro

$15.504.6★785 reviews

Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb

Manna Pro All Flock Crumbles 16% Protein Complete Poultry Feed with Probiotics for Digestion Crumbled Chicken & Game Bird Feed for All Flock Types No Artificial Colors or Flavors 25 lb

Manna Pro

$43.714.5★3,206 reviews

Amylu Foods Korean BBQ Style Chicken Crumbles Natural Ingredients 13g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz

Amylu Foods Korean BBQ Style Chicken Crumbles Natural Ingredients 13g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz

Amylu

$5.824.1★84 reviews

Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs

Purina Layena Crumbles Chicken Feed for Laying Hens 50 lbs

Purina

$46.034.6★527 reviews

Amylu Foods Italian Style Chicken Crumbles Natural Ingredients 14g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz

Amylu Foods Italian Style Chicken Crumbles Natural Ingredients 14g of Protein GAP Certified Chicken Raised with No Antibiotics Fully Cooked Gluten-Free Pork-Free No Nitrates or Nitrites 12 oz

Amylu

$5.794.0★103 reviews

Purina Layena | Nutritionally Complete Layer Hen Feed Crumbles - Chicken Feed | 25 Pound (25 lb) Bag

Purina Layena | Nutritionally Complete Layer Hen Feed Crumbles - Chicken Feed | 25 Pound (25 lb) Bag

Purina

$36.334.6★1,435 reviews

Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag

Manna Pro Medicated Chick Starter Grower Feed Dried High Protein Chicken Food Crumbles with Amprolium for Coccidiosis Prevention Complete Chicken Feed for Baby Chicks 5 lb Bag

Manna Pro

$6.964.7★7,564 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“Taste good, easy to make”

Quality-Overall16%

“Overall, this feed seems very high quality and has worked great for my chicks so far”

Value For Money8%

“Cost effective”

Flavor7%

“Flavorful”

Pet Friendly5%

“Chicks love it”

Ease Of Use4%

“Easy to use”

Cooking Instructions4%

“Great flavor and quick to cook”

Advertised Vs Actual Product4%

“exactly as described”

Ingredients-Overall3%

“Good clean ingredients”

Vegan/Organic2%

“Healthy vegan”

What buyers complain about

Size-Overall18%

“Small bag”

Value For Money16%

“over-priced”

Taste-Overall6%

“Really did not taste good”

Contamination5%

“Had bugs in the bag”

Quality-Overall5%

“Poor quality, poor customer service, inedible food, dont waste time or money on this”

Advertised Vs Actual Product4%

“False Misleading Advertising”

Salt Content4%

“These chicken crumbles are high in salt”

Smell3%

“It had a smell”

Texture/Consistency-Overall2%

“Very strange texture”

Ingredients-Overall2%

“no ingredients listed”

Top return reasons

  • Value For Money37%
  • Size-Overall17%
  • Leak-Proof14%
  • Advertised Vs Actual Product14%
  • Quality-Overall6%
  • Smell4%
  • Ingredients-Overall3%
  • Stale/Rotten/Spoiled3%
  • Moist/Dry1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.