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butterfly kit

Worth a look58/100

butterfly kit shows low returns (1.3%), but a small market ($649K/yr) keeps it on the watch list.

Market/yr

$649K

Growth (1y)

+309.4%

Products

28

Brands

12

was 8 a year ago

Sellers

34

Price range

$7.69–$46.51

Returns

1.3%

Rating

4.6★

58/100

Worth a look

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
27
×0.30
Growth
86
×0.30
Competition
59
×0.20
Quality gap
30
×0.10
Returns
89
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +309.4% year over year.
26K13KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, May, Jul, Aug, Sep · busiest ÷ quietest = 5.9×

Competition

57%RESTCLOUD
  • RESTCLOUD57%
  • Nature Gift Store14%
  • Insect Lore6%
  • JMW Sales, Inc.5%
  • XingYunEr4%
  • SunGrow3%
  • Other (6 brands)11%

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 34 sellers compete here.

Brands

12 rising

was 8 a year ago

Sellers

34

Top 5 brand share

86%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 28 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience18%

“This is the coolest family activity”

Quality-Overall11%

“The product is great when you get a good batch”

Educational-Overall11%

“Great Educational Tool”

Size-Overall9%

“Good size”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product5%

“As advertised”

Gifting Purpose5%

“Gifted our grandsons”

Instructions/User Manual/Troubleshooting5%

“easy-to-follow instructions”

Value For Money3%

“Worth every penny”

Strength3%

“Sturdy and easy to install”

What buyers complain about

Value For Money27%

“A bit pricey for what youre getting in my opinion”

Advertised Vs Actual Product16%

“Deceptive Advertising”

Size-Overall11%

“Huge”

Durability6%

“Brittle and break easily”

Quality-Overall5%

“HORRIBLE PRODUCT”

Instructions/User Manual/Troubleshooting4%

“directions are limited”

Strength3%

“Fragile”

Material Quality3%

“Almost 30 dollars the material is very cheap”

Smell2%

“Plastic smell and maggots”

Functionality-Overall2%

“The coupon for the caterpillars does not work”

Top return reasons

  • Advertised Vs Actual Product31%
  • Size-Overall27%
  • Value For Money20%
  • Defective Material/Parts4%
  • Gifting Purpose3%
  • Functionality-Overall3%
  • Product Condition2%
  • Quality-Overall2%
  • Instructions/User Manual/Troubleshooting2%
  • Material Quality1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.