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bluebird food

Skip it41/100

a small market ($97K/yr) — bluebird food doesn't clear our bar today.

Market/yr

$97K

Growth (1y)

+146.9%

Products

15

Brands

7

was 11 a year ago

Sellers

52

Price range

$6.63–$39.08

Returns

0.0%

Rating

4.6★

41/100

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Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
71
×0.30
Competition
28
×0.20
Quality gap
32
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +146.9% year over year.
3K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 3.3×

Competition

33%C&S
  • C&S33%
  • Kaytee32%
  • Wild Delight23%
  • Lyric7%
  • Hatortempt2%
  • WORMSKING2%
  • Other (1 brands)1%

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 52 sellers compete here.

Brands

7 falling

was 11 a year ago

Sellers

52

Top 5 brand share

97%

#ProductBrandPriceRatingReviewsClick shareTrend
1C&S$6.634.5★2,53924%rising
9Kaytee$13.034.7★17,2113%falling
12WORMSKING$19.984.8★2,5272%falling

Product shelf

All 15 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Great quality bird seed”

Value For Money22%

“Good price”

Pet Friendly15%

“My birds love them”

Advertised Vs Actual Product4%

“as advertised”

Taste-Overall4%

“Great food”

Ease Of Cleaning4%

“are happy to clean up whatever they find on the ground”

Size-Overall3%

“Good size”

Smell2%

“They look and smell fresh”

Ease Of Use2%

“Its simple to use”

Plant Growth2%

“Perfect seed block”

What buyers complain about

Value For Money18%

“This is not cheap”

Size-Overall12%

“it cannot fit everyone”

Ease Of Cleaning11%

“It created a huge mess”

Quality-Overall8%

“Poor Quality”

Natural Resource Wastage6%

“a lot of it goes to waste”

Contamination5%

“Black particles”

Smell5%

“Smells like dead animals”

Pest/Insect Control5%

“Purchased for over a year. also 2 bags had fire ants inside the bags”

Advertised Vs Actual Product4%

“To me, that's false advertising”

Moist/Dry2%

“They are dried”

Top return reasons

  • Size-Overall33%
  • Value For Money33%
  • Quality-Overall6%
  • Smell6%
  • Advertised Vs Actual Product6%
  • Functionality-Overall5%
  • Ease Of Cleaning3%
  • Ingredients-Overall2%
  • Ease Of Use2%
  • Pest/Insect Control2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,544 tracked niches.