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black oil sunflower seeds for birds 40 lbs

Skip it38/100

a small market ($36K/yr) — black oil sunflower seeds for birds 40 lbs doesn't clear our bar today.

Market/yr

$36K

Growth (1y)

+98.2%

Products

13

Brands

8

was 13 a year ago

Sellers

13

Price range

$11.01–$58.84

Returns

0.0%

Rating

4.7★

38/100

Skip it

Scored 38/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
64
×0.30
Competition
30
×0.20
Quality gap
23
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +98.2% year over year.
1K511.5Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Competition

52%Old Potters
  • Old Potters52%
  • Pennington14%
  • CountryMax9%
  • Wagner's8%
  • Ernst Grain & Livestock7%
  • Kaytee4%
  • Other (2 brands)6%

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 13 sellers compete here.

Brands

8 falling

was 13 a year ago

Sellers

13

Top 5 brand share

90%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (50 lbs)Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (50 lbs)
Old Potters$58.844.7★47925%falling
2
Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (12 lbs)Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (12 lbs)
Old Potters$26.914.8★72716%rising
3
Pennington Select Black Oil Sunflower Seed 40lbsPennington Select Black Oil Sunflower Seed 40lbs
Pennington$29.134.6★1,08514%rising
4
CountryMax 50lbs Backyard Seeds Black Oil Sunflower SeedsCountryMax 50lbs Backyard Seeds Black Oil Sunflower Seeds
CountryMax$55.254.7★7809%rising
5
Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (25 lbs)Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (25 lbs)
Old Potters$37.514.8★2335%flat
6
Old Potters Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (6 lbs)Old Potters Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (6 lbs)
Old Potters$19.734.6★3375%rising
7
Wagners 76027 Black Oil Sunflower Wild Bird Food 25-Pound BagWagners 76027 Black Oil Sunflower Wild Bird Food 25-Pound Bag
Wagner's$41.804.7★13,6955%falling
8
Kaytee Ultimate Birders Blend Food Wild Bird Seed for Outside Feeders Grosbeaks Cardinals Nuthatches Woodpeckers & More 10 PoundsKaytee Ultimate Birders Blend Food Wild Bird Seed for Outside Feeders Grosbeaks Cardinals Nuthatches Woodpeckers & More 10 Pounds
Kaytee$18.814.5★5,0244%rising
9
Bangerz Sunz Black Oil Sunflower Seeds for Birds 35.3 Pounds Wild Bird Seed for Outside Feeders Great for Northern Cardinals Blue Jays and Hairy Woodpeckers Wild Bird Food 35.3lbsBangerz Sunz Black Oil Sunflower Seeds for Birds 35.3 Pounds Wild Bird Seed for Outside Feeders Great for Northern Cardinals Blue Jays and Hairy Woodpeckers Wild Bird Food 35.3lbs
Bangerz Sunz$39.024.7★1544%flat
10
Ernst Grain & Livestock Black Oil Sunflower Seeds - Birdseed for Outside Feeders Wild Bird Food - Ideal Bird Seed for Cardinals Woodpeckers and More - Non-GMO 7lbErnst Grain & Livestock Black Oil Sunflower Seeds - Birdseed for Outside Feeders Wild Bird Food - Ideal Bird Seed for Cardinals Woodpeckers and More - Non-GMO 7lb
Ernst Grain & Livestock$21.804.6★5074%falling
11
Wagners 52023 Black Oil Sunflower Seed Wild Bird Food 5-Pound BagWagners 52023 Black Oil Sunflower Seed Wild Bird Food 5-Pound Bag
Wagner's$11.014.7★2,4294%falling
12
Ernst Grain & Livestock Black Oil Sunflower Seeds - Birdseed for Outside Feeders Wild Bird Food - Ideal Bird Seed for Cardinals Woodpeckers and More - Non-GMO 40lbErnst Grain & Livestock Black Oil Sunflower Seeds - Birdseed for Outside Feeders Wild Bird Food - Ideal Bird Seed for Cardinals Woodpeckers and More - Non-GMO 40lb
Ernst Grain & Livestock$57.514.6★5073%falling
13
Armstrong Wild Bird Food Black Oil Sunflower Bird Seed 35.3 Pounds - for Northern Cardinals Blue Jays and Hairy Woodpeckers - Ideal for Outside FeedersArmstrong Wild Bird Food Black Oil Sunflower Bird Seed 35.3 Pounds - for Northern Cardinals Blue Jays and Hairy Woodpeckers - Ideal for Outside Feeders
Armstrong Bird Food$44.464.7★1,2092%falling

Product shelf

All 13 tracked products in this niche.

Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (50 lbs)

Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (50 lbs)

Old Potters

$58.844.7★479 reviews

Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (12 lbs)

Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (12 lbs)

Old Potters

$26.914.8★727 reviews

Pennington Select Black Oil Sunflower Seed 40lbs

Pennington Select Black Oil Sunflower Seed 40lbs

Pennington

$29.134.6★1,085 reviews

CountryMax 50lbs Backyard Seeds Black Oil Sunflower Seeds

CountryMax 50lbs Backyard Seeds Black Oil Sunflower Seeds

CountryMax

$55.254.7★780 reviews

Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (25 lbs)

Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (25 lbs)

Old Potters

$37.514.8★233 reviews

Old Potters Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (6 lbs)

Old Potters Wildlife Black Oil Sunflower Seeds for Birds and Wildlife Non-GMO & USA Grown on Small Farms (6 lbs)

Old Potters

$19.734.6★337 reviews

Wagners 76027 Black Oil Sunflower Wild Bird Food 25-Pound Bag

Wagners 76027 Black Oil Sunflower Wild Bird Food 25-Pound Bag

Wagner's

$41.804.7★13,695 reviews

Kaytee Ultimate Birders Blend Food Wild Bird Seed for Outside Feeders Grosbeaks Cardinals Nuthatches Woodpeckers & More 10 Pounds

Kaytee Ultimate Birders Blend Food Wild Bird Seed for Outside Feeders Grosbeaks Cardinals Nuthatches Woodpeckers & More 10 Pounds

Kaytee

$18.814.5★5,024 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“Excellent product”

Value For Money21%

“Worth buying”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Cleaning5%

“Clean Seeds, no junk”

Freshness4%

“Clean and fresh”

Taste-Overall4%

“Great food for my birds”

Plant Growth3%

“a good amount of seeds”

Size-Overall3%

“Size of bag is good for the cost”

Pet Friendly2%

“Birds love it”

Durability2%

“Durability is fine”

What buyers complain about

Value For Money20%

“it costs half the price”

Advertised Vs Actual Product15%

“looks nothing like the picture”

Quality-Overall15%

“Surprised at this lack of quality control”

Size-Overall9%

“Very small bag”

Contamination5%

“Bag of bird seed was infested with worms and pantry moths”

Pest/Insect Control5%

“Eaten by insects already”

Ease Of Cleaning4%

“makes a mess cleaning”

Moist/Dry4%

“Or the sunflower seeds are too dry”

Jamming/Clogging2%

“Clogged the bird feeder”

Ease Of Use2%

“Difficult to deal with”

Top return reasons

  • Size-Overall36%
  • Functionality-Overall14%
  • Value For Money14%
  • Plant Growth7%
  • Quality-Overall7%
  • Contamination7%
  • Advertised Vs Actual Product7%
  • Leak-Proof7%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,544 tracked niches.